{"id":483,"date":"2026-03-05T10:11:29","date_gmt":"2026-03-05T10:11:29","guid":{"rendered":"https:\/\/kanamehealth.com\/que-hacemos\/"},"modified":"2026-07-31T13:51:43","modified_gmt":"2026-07-31T13:51:43","slug":"what-we-do","status":"publish","type":"page","link":"https:\/\/kanamehealth.com\/en\/what-we-do\/","title":{"rendered":"What we do"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<section id=\"hero-split-block_4dd1194c58e56e3aff6a43f16fce9afc\" class=\"hero-split-block bg-linear-to-br from-white via-white to-primary-50\/40 \" data-component=\"hero-split\">\n<div class=\"w-full flex\">\n\t\t<div class=\"ml-0 flex w-full flex-col md:gap-10 min-[1060px]:flex-row min-[1060px]:items-stretch min-[1060px]:justify-between min-[1060px]:gap-16\">\n\t\t\t<div class=\"order-2 min-[1060px]:order-1 flex flex-col justify-center  flex-1 min-w-0 min-[1060px]:pl-[35px] max-[1059px]:max-w-none max-[1059px]:w-full max-[1059px]:px-[26px] max-[1059px]:pt-[24px] max-[1059px]:pb-[32px]\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"font-heading text-[32px] leading-[42px] font-medium uppercase tracking-[1.92px] text-green-900 min-[768px]:text-[40px] min-[768px]:leading-[54px] min-[768px]:tracking-[2.4px] min-[1125px]:text-[48px] min-[1125px]:leading-[65px] min-[1125px]:tracking-[2.88px]\">\n\t\t\t\t\t\tYour fractional CMO specialised in the healthcare sector\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"mt-6 flex max-[1059px]:w-full max-[1059px]:justify-stretch min-[1060px]:justify-start\">\n\t\t\t\t\t\t<a href=\"#about-intro-block_623eaf06f1e3f706eafe9e55f64f0a9a\" class=\"group relative inline-flex items-center justify-center whitespace-nowrap rounded-[16px] border border-[#DDE2DF] hover:border-[#AFCDC9] bg-white px-[24px] py-[12px] overflow-hidden max-[1059px]:w-full\">\n\t\t\t\t\t\t\t<span class=\"relative inline-flex items-center gap-[8px]\">\n\t\t\t\t\t\t\t\t<span class=\"absolute right-0 top-1\/2 z-0 h-8 w-8 -translate-y-1\/2 rounded-full bg-green-300 transition-transform duration-300 ease-out group-hover:scale-[30] group-focus-visible:scale-[30]\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"relative z-10 font-accent text-[16px] font-medium uppercase tracking-[0.96px] text-primary-dark leading-[normal]\">Discover more about Kaname Health<\/span>\n\t\t\t\t\t\t\t\t<span class=\"relative z-10 inline-flex h-8 w-8 items-center justify-center rounded-full text-primary-dark\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M14.9385 6L20.9999 12.0613M20.9999 12.0613L14.9385 18.1227M20.9999 12.0613L3 12.0613\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"order-1 min-[1060px]:order-2 relative overflow-hidden bg-transparent w-full max-w-[671px] aspect-[671\/768] min-[1060px]:w-[671px] min-[1060px]:h-[768px] min-[1060px]:shrink-0 max-[1059px]:max-w-none\" data-hero-split-slider data-hero-split-interval=\"3000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"absolute inset-0 opacity-100 transition-opacity duration-700 ease-in-out\" data-hero-split-slide>\n\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"647\" height=\"560\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Contact-form.png\" class=\"w-full h-full object-cover\" alt=\"\" loading=\"eager\" decoding=\"async\" sizes=\"(min-width: 1060px) 45vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Contact-form.png 647w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Contact-form-300x260.png 300w\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"kaname-image-overlay\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"kaname-image-overlay__letter\">E<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"kaname-image-overlay__line\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"kaname-image-overlay__letter\">I<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"statement-block_90e859bc27cf727f9b96476f3ada9f83\" class=\"statement-block alignfull bg-white statement-block--with-borders border-t border-b border-green-100 bg-white\" data-component=\"statement\">\n\t<div class=\"statement-inner mx-auto flex w-full max-w-[1366px] flex-col items-center justify-center gap-[16px] px-[26px] md:px-[35px] text-center\" style=\"--statement-padding-mobile: 32px; --statement-padding-desktop: 60px; --statement-heading-mobile: 20px; --statement-heading-desktop: 24px; --statement-text-mobile: 20px; --statement-text-desktop: 24px; --statement-heading-color: var(--color-green-900); --statement-heading-mark-color: var(--color-gray-800); --statement-text-color: var(--color-white); --statement-text-mark-color: var(--color-white);\">\n\t\t\t\t\t<h2 class=\"statement-heading max-w-full font-heading text-primary-dark text-left md:text-center leading-[normal] font-medium uppercase tracking-[1.44px]\">\n\t\t\t\tKaname <mark>means<\/mark> essence or vital point.<br \/>\n<mark>And that is what we seek in every project:<\/mark><br \/>\nbrand with purpose <mark>\u2014clear, coherent, and capable of generating trust.<\/mark>\t\t\t<\/h2>\n\t\t\n\t\t\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section id=\"about-intro-block_420cd76e2e87b8874cbe13a830a1e9a6\" class=\"about-intro-block alignfull py-[60px] md:py-[80px]\" data-component=\"about-intro\">\n\t<div class=\"mx-auto w-full max-w-[1366px] px-[26px] md:px-[35px]\">\n\t\t\t\t\t<h2 class=\"font-heading text-[32px] leading-[42px] font-medium uppercase tracking-[1.92px] text-green-900 md:text-[48px] md:leading-[65px] md:tracking-[2.88px] max-w-[100%] md:max-w-[865px]\">\n\t\t\t\tWho we are: Strategy, brand and healthcare marketing with purpose\t\t\t<\/h2>\n\t\t\n\t\t<div class=\" mt-[32px] md:mt-[46px] grid grid-cols-1 gap-[24px] min-[1024px]:grid-cols-[415px_minmax(0,1fr)] min-[1024px]:gap-[24px]\">\n\t\t\t\t\t\t\t<p class=\"font-heading text-[20px] leading-[28px] font-medium uppercase tracking-[1.2px] text-green-900 md:text-[32px] md:leading-[42px] md:tracking-[1.92px]\">\n\t\t\t\t\tA purposeful brand is no longer an option: it is a necessity\t\t\t\t<\/p>\n\t\t\t\n\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-[16px] leading-[24px] font-normal text-gray-600 [&#038;_p]:mb-3 [&#038;_p:last-child]:mb-0 [&#038;_ul]:my-3 [&#038;_ul]:ml-0 [&#038;_ul]:list-disc [&#038;_ul]:pl-[18px] [&#038;_ul]:marker:text-green-600 [&#038;_ol]:my-3 [&#038;_ol]:ml-0 [&#038;_ol]:list-decimal [&#038;_ol]:pl-[18px] [&#038;_li]:mb-1 [&#038;_ul_ul]:mt-2 [&#038;_ul_ul]:list-[circle] [&#038;_ol_ol]:mt-2\">\n\t\t\t\t\t\t<p>The healthcare sector is evolving rapidly: growth, mergers, international expansion, new channels, and constant change.<\/p>\n<p>In this context, only organisations with a clear brand, defined positioning, and coherent communication manage to connect, build trust, and grow.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"mt-[24px] font-heading text-[20px] leading-[28px] font-medium uppercase tracking-[1.2px] text-green-600\">\n\t\t\t\t\t\tHow we work\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"mt-[12px] text-[16px] leading-[24px] font-normal text-gray-600 [&#038;_p]:mb-3 [&#038;_p:last-child]:mb-0\">\n\t\t\t\t\t\t<p>We support healthcare organisations to:<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<ul class=\"mt-[24px] ml-0 min-[1024px]:ml-[60px] list-disc list-outside space-y-[6px] pl-[18px] text-[14px] leading-[22px] text-gray-600 marker:text-green-600\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li>(Re)discover their essence.<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Build brands that connect with people.<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Convert strategy into real action that drives the business.<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"mt-[24px] flex justify-start max-[767px]:w-full\">\n\t\t\t\t\t\t<a href=\"#formulario\" class=\"group relative inline-flex items-center justify-center whitespace-nowrap rounded-[16px] border border-green-200 bg-green-700 px-[24px] py-[12px] overflow-hidden max-[767px]:w-full\">\n\t\t\t\t\t\t\t<span class=\"relative inline-flex items-center gap-[8px]\">\n\t\t\t\t\t\t\t\t<span class=\"absolute right-0 top-1\/2 z-0 h-8 w-8 -translate-y-1\/2 rounded-full bg-green-300 transition-transform duration-300 ease-out group-hover:scale-[30] group-focus-visible:scale-[30]\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"relative z-10 text-center font-accent text-[16px] font-medium uppercase tracking-[0.96px] text-white leading-[normal] transition-colors group-hover:text-primary-dark group-focus-visible:text-primary-dark\">Start now<\/span>\n\t\t\t\t\t\t\t\t<span class=\"relative z-10 inline-flex h-8 w-8 items-center justify-center rounded-full text-primary-dark\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M14.9385 6L20.9999 12.0613M20.9999 12.0613L14.9385 18.1227M20.9999 12.0613L3 12.0613\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"marquee-block_d7bc2f21ae9d4dd57d26fb771acfa05d\" class=\"w-full relative overflow-hidden marquee-block alignfull bg-white\" style=\"--marquee-padding-mobile: 60px; --marquee-padding-desktop: 60px;\" data-component=\"marquee\" data-marquee-speed=\"40\">\n\t<div class=\"mx-auto w-full relative z-10\">\n\t\t\n\t\t<div class=\"overflow-hidden\" data-marquee-viewport>\n\t\t\t<div class=\"marquee-track flex w-max items-center gap-[24px] whitespace-nowrap\" data-marquee-track>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex-shrink-0  overflow-hidden rounded-[16px] w-[323px] h-[320px]\">\n\t\t\t\t\t\t\t\t<img width=\"323\" height=\"320\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-13.png\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-13.png 323w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-13-300x297.png 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-13-150x150.png 150w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex-shrink-0  overflow-hidden rounded-[16px] w-[323px] h-[220px]\">\n\t\t\t\t\t\t\t\t<img width=\"323\" height=\"220\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-15-3.png\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-15-3.png 323w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-15-3-300x204.png 300w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex-shrink-0  overflow-hidden rounded-[16px] w-[323px] h-[320px]\">\n\t\t\t\t\t\t\t\t<img width=\"324\" height=\"320\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-16-2.png\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-16-2.png 324w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-16-2-300x296.png 300w\" sizes=\"auto, (max-width: 324px) 100vw, 324px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex-shrink-0  overflow-hidden rounded-[16px] w-[323px] h-[220px]\">\n\t\t\t\t\t\t\t\t<img width=\"323\" height=\"220\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-14.png\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-14.png 323w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-14-300x204.png 300w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex-shrink-0  overflow-hidden rounded-[16px] w-[323px] h-[320px]\">\n\t\t\t\t\t\t\t\t<img width=\"323\" height=\"320\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-13.png\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-13.png 323w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-13-300x297.png 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-13-150x150.png 150w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex-shrink-0  overflow-hidden rounded-[16px] w-[323px] h-[220px]\">\n\t\t\t\t\t\t\t\t<img width=\"323\" height=\"220\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-15-3.png\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-15-3.png 323w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-15-3-300x204.png 300w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex-shrink-0  overflow-hidden rounded-[16px] w-[323px] h-[320px]\">\n\t\t\t\t\t\t\t\t<img width=\"324\" height=\"320\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-16-2.png\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-16-2.png 324w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-16-2-300x296.png 300w\" sizes=\"auto, (max-width: 324px) 100vw, 324px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex-shrink-0  overflow-hidden rounded-[16px] w-[323px] h-[220px]\">\n\t\t\t\t\t\t\t\t<img width=\"323\" height=\"220\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-14.png\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-14.png 323w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Rectangle-14-300x204.png 300w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"kaname-image-overlay z-20\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<span class=\"kaname-image-overlay__letter\">E<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"kaname-image-overlay__line\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"kaname-image-overlay__letter\">I<\/span>\n\t\t\t\t\t<\/div>\n\t<\/section>\n\n\n\n<section id=\"what-do-block_267793b8e51a7762c887685e503ec93e\" class=\"what-do-block alignfull bg-gray-100 \" style=\"--what-do-margin-top-mobile: 60px; --what-do-margin-bottom-mobile: 0px; --what-do-margin-top-desktop: 140px; --what-do-margin-bottom-desktop: 0px;\" data-component=\"what-do\">\n\t<div class=\"mx-auto w-full max-w-[1366px] px-[26px] md:px-[35px]\">\n\t\t<div class=\"grid grid-cols-1 gap-[32px] md:gap-[46px] min-[1024px]:grid-cols-[260px_minmax(0,1fr)] min-[1280px]:grid-cols-[395px_minmax(0,1fr)]\">\n\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<h2 class=\"font-heading text-[32px] leading-[42px] font-medium uppercase tracking-[1.92px] text-green-900 md:text-[48px] md:leading-[65px] md:tracking-[2.88px]\">\n\t\t\t\t\t\tOur solutions\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-heading text-[20px] leading-[28px] font-medium uppercase tracking-[1.2px] md:tracking-[1.92px] text-green-900 md:text-[32px] md:leading-[42px] \">\n\t\t\t\t\t\tTwo complementary solutions to build solid brands and communication that propels the business.\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"mt-[24px] md:mt-[60px] grid grid-cols-1 gap-[24px] md:gap-[109px] min-[1024px]:grid-cols-[260px_minmax(0,1fr)] min-[1280px]:grid-cols-[330px_minmax(0,1fr)]\">\n\t\t\t<div class=\"flex flex-col gap-[6px] md:justify-center\">\n\t\t\t\t\t\t\t\t\t<span class=\"font-heading text-[32px] leading-[42px] font-medium uppercase tracking-[1.92px] text-orange-600 md:text-[40px] md:leading-[54px] md:tracking-[1.6px]\">\n\t\t\t\t\t\t01\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"font-heading text-[24px] leading-[32px] font-medium uppercase tracking-[1.44px] text-green-900 md:text-[32px] md:leading-[42px] md:tracking-[1.92px]\">\n\t\t\t\t\t\tBranding and Brand Strategy\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-heading text-[20px] leading-[28px] font-medium uppercase tracking-[1.2px] text-green-600 md:text-[24px] md:leading-[32px] tracking-[1.44px]\">\n\t\t\t\t\t\tWe define the strategic foundation that gives meaning and coherence to everything.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"mt-[24px] text-[20px] leading-[24px] font-normal text-green-600 [&#038;_p]:mb-2 [&#038;_p:last-child]:mb-0\">\n\t\t\t\t\t\t<p>We call it:<br \/>\n(Re)connecting with your essence. Communicating with coherence.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<ul class=\"md:ml-[60px] mt-[8px] list-disc space-y-[2px] pl-[22px] text-[16px] leading-[24px] text-gray-600 marker:text-gray-600\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Brand diagnosis: An external, expert and healthcare-specific perspective.<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Purpose, positioning, and value proposition.<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Brand, marketing and communication strategy.<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Storytelling, key messages and brand identity (verbal and visual).<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Support in change processes (repositioning, mergers, integration).<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Brand content and continuous coherence across all touchpoints.<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"mt-[16px] font-heading text-[20px] leading-[28px] font-medium uppercase tracking-[1.2px] text-green-600\">\n\t\t\t\t\t\tThe result: A clear and purposeful brand is an accelerator for growth.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"relative -mx-[26px] mt-[32px] h-[520px] w-auto overflow-hidden bg-gray-200 md:mx-0 md:mt-[60px] md:h-[320px] md:w-full rounded-[16px]\">\n\t\t\t\t\t\t\t<img width=\"1294\" height=\"320\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Frame-185.png\" class=\"h-full w-full object-cover\" alt=\"\" style=\"object-position: center bottom;\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 92vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Frame-185.png 1294w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Frame-185-300x74.png 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Frame-185-1024x253.png 1024w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Frame-185-768x190.png 768w\" \/>\t\t\t\t\t\t\t\t\t\t<div class=\"kaname-image-overlay\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"kaname-image-overlay__letter\">E<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"kaname-image-overlay__line\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"kaname-image-overlay__letter\">I<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"what-do-block_c4a452b9074a57289dd6a13865dbb01e\" class=\"what-do-block alignfull bg-gray-100 \" style=\"--what-do-margin-top-mobile: 0px; --what-do-margin-bottom-mobile: 60px; --what-do-margin-top-desktop: 0px; --what-do-margin-bottom-desktop: 120px;\" data-component=\"what-do\">\n\t<div class=\"mx-auto w-full max-w-[1366px] px-[26px] md:px-[35px]\">\n\t\t<div class=\"grid grid-cols-1 gap-[32px] md:gap-[46px] min-[1024px]:grid-cols-[260px_minmax(0,1fr)] min-[1280px]:grid-cols-[395px_minmax(0,1fr)]\">\n\t\t\t<div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"mt-[24px] md:mt-[60px] grid grid-cols-1 gap-[24px] md:gap-[109px] min-[1024px]:grid-cols-[260px_minmax(0,1fr)] min-[1280px]:grid-cols-[330px_minmax(0,1fr)]\">\n\t\t\t<div class=\"flex flex-col gap-[6px] md:justify-center\">\n\t\t\t\t\t\t\t\t\t<span class=\"font-heading text-[32px] leading-[42px] font-medium uppercase tracking-[1.92px] text-orange-600 md:text-[40px] md:leading-[54px] md:tracking-[1.6px]\">\n\t\t\t\t\t\t02\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"font-heading text-[24px] leading-[32px] font-medium uppercase tracking-[1.44px] text-green-900 md:text-[32px] md:leading-[42px] md:tracking-[1.92px]\">\n\t\t\t\t\t\tOutsourced brand management, marketing and communications\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-heading text-[20px] leading-[28px] font-medium uppercase tracking-[1.2px] text-green-600 md:text-[24px] md:leading-[32px] tracking-[1.44px]\">\n\t\t\t\t\t\tYour senior team: external, yet integrated\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"mt-[24px] text-[20px] leading-[24px] font-normal text-green-600 [&#038;_p]:mb-2 [&#038;_p:last-child]:mb-0\">\n\t\t\t\t\t\t<p>We adapt to each organisation:<\/p>\n<ul>\n<li>We lead when there is no team.<\/li>\n<li>We strenghten, organise and align when there is one.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>What we do in practice:<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<ul class=\"md:ml-[60px] mt-[8px] list-disc space-y-[2px] pl-[22px] text-[16px] leading-[24px] text-gray-600 marker:text-gray-600\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Strategic supervision of brand, marketing and communication<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Coordination of internal teams, agencies and providers<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Communication with stakeholders (professionals, patients and users)<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Development of the digital ecosystem: web, SEO, GEO, CRM, paid media, social media<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>PR, institutional relations, campaigns and content<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Patient acquisition, loyalty and experience programmes<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Internal communication, culture and engagement<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Events, congresses and sponsorships<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Commercial support: presentations, pitch decks, sales tools<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"mt-[16px] font-heading text-[20px] leading-[28px] font-medium uppercase tracking-[1.2px] text-green-600\">\n\t\t\t\t\t\tResult: A structured, aligned and sustainable marketing model\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"relative -mx-[26px] mt-[32px] h-[520px] w-auto overflow-hidden bg-gray-200 md:mx-0 md:mt-[60px] md:h-[320px] md:w-full rounded-[16px]\">\n\t\t\t\t\t\t\t<img width=\"1296\" height=\"320\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Frame-156-3.png\" class=\"h-full w-full object-cover\" alt=\"\" style=\"object-position: center center;\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 92vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Frame-156-3.png 1296w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Frame-156-3-300x74.png 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Frame-156-3-1024x253.png 1024w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Frame-156-3-768x190.png 768w\" \/>\t\t\t\t\t\t\t\t\t\t<div class=\"kaname-image-overlay\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"kaname-image-overlay__letter\">E<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"kaname-image-overlay__line\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"kaname-image-overlay__letter\">I<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"story-split-block_197af40bdc7a54b3f5e0e7a8d5403cf3\" class=\"story-split-block alignfull bg-green-600\" style=\"--story-title-mobile: 24px; --story-title-desktop: 32px; --story-primary-mobile: 16px; --story-primary-desktop: 24px; --story-secondary-mobile: 16px; --story-secondary-desktop: 24px; --story-body-mobile: 16px; --story-body-desktop: 20px; --story-title-color: var(--color-white); --story-primary-color: var(--color-white); --story-secondary-color: var(--color-white); --story-list-number-color: var(--color-green-200); --story-body-color: var(--color-green-300); --story-title-display-line-mobile: 32px; --story-title-display-tracking-mobile: 1.44px; --story-title-display-line-desktop: 42px; --story-title-display-tracking-desktop: 1.92px; --story-padding-mobile: 60px; --story-padding-desktop: 40px;\" data-component=\"story-split\">\n\t<div class=\"mx-auto w-full max-w-[1366px] px-[26px] md:px-[35px]\">\n\t\t<div class=\"grid grid-cols-1 gap-[16px] min-[1024px]:grid-cols-[260px_minmax(0,1fr)] min-[1280px]:grid-cols-[321px_minmax(0,1fr)] min-[1024px]:gap-[110px]\">\n\t\t\t\t\t\t\t<h2 class=\"flex items-center story-split-title\">\n\t\t\t\t\tBenefits for your organisation\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<ul class=\"mt-[8px] space-y-[6px]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"flex items-start gap-[8px] leading-[1.35] \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"story-split-list-number md:min-w-[32px] shrink-0 font-normal\">\n\t\t\t\t\t\t\t\t\t\t01\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"story-split-primary font-normal\">Coherence across all touchpoints<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"flex items-start gap-[8px] leading-[1.35] \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"story-split-list-number md:min-w-[32px] shrink-0 font-normal\">\n\t\t\t\t\t\t\t\t\t\t02\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"story-split-primary font-normal\">Clear strategy that guides decisions<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"flex items-start gap-[8px] leading-[1.35] \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"story-split-list-number md:min-w-[32px] shrink-0 font-normal\">\n\t\t\t\t\t\t\t\t\t\t03\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"story-split-primary font-normal\">A senior team integrated into your team<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"flex items-start gap-[8px] leading-[1.35] \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"story-split-list-number md:min-w-[32px] shrink-0 font-normal\">\n\t\t\t\t\t\t\t\t\t\t04\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"story-split-primary font-normal\">Greater efficiency and coordination<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"flex items-start gap-[8px] leading-[1.35] \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"story-split-list-number md:min-w-[32px] shrink-0 font-normal\">\n\t\t\t\t\t\t\t\t\t\t05\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"story-split-primary font-normal\">Messages aligned with the business<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"flex items-start gap-[8px] leading-[1.35] \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"story-split-list-number md:min-w-[32px] shrink-0 font-normal\">\n\t\t\t\t\t\t\t\t\t\t06\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"story-split-primary font-normal\">Sustainable results<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"mt-[32px] flex justify-start max-[767px]:w-full\">\n\t\t\t\t\t\t<a href=\"#formulario\" class=\"group relative inline-flex items-center justify-center whitespace-nowrap rounded-[16px] border border-[#DDE2DF] hover:border-[#AFCDC9] bg-white px-[24px] py-[12px] overflow-hidden max-[767px]:w-full\">\n\t\t\t\t\t\t\t<span class=\"relative inline-flex items-center gap-[8px]\">\n\t\t\t\t\t\t\t\t<span class=\"absolute right-0 top-1\/2 z-0 h-8 w-8 -translate-y-1\/2 rounded-full bg-green-300 transition-transform duration-300 ease-out group-hover:scale-[30] group-focus-visible:scale-[30]\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"relative z-10 font-accent text-[16px] font-medium uppercase tracking-[0.96px] text-primary-dark leading-[normal]\">Do you want to grow your business?<\/span>\n\t\t\t\t\t\t\t\t<span class=\"relative z-10 inline-flex h-8 w-8 items-center justify-center rounded-full text-primary-dark\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M14.9385 6L20.9999 12.0613M20.9999 12.0613L14.9385 18.1227M20.9999 12.0613L3 12.0613\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"story-split-block_099d1c0b7ff75670e17935c456895c73\" class=\"story-split-block alignfull bg-green-800\" style=\"--story-title-mobile: 32px; --story-title-desktop: 48px; --story-primary-mobile: 20px; --story-primary-desktop: 24px; --story-secondary-mobile: 20px; --story-secondary-desktop: 20px; --story-body-mobile: 16px; --story-body-desktop: 16px; --story-title-color: var(--color-white); --story-primary-color: var(--color-white); --story-secondary-color: var(--color-green-200); --story-list-number-color: var(--color-white-90); --story-body-color: var(--color-white); --story-title-display-line-mobile: 42px; --story-title-display-tracking-mobile: 1.92px; --story-title-display-line-desktop: 65px; --story-title-display-tracking-desktop: 2.88px; --story-padding-mobile: 60px; --story-padding-desktop: 80px;\" data-component=\"story-split\">\n\t<div class=\"mx-auto w-full max-w-[1366px] px-[26px] md:px-[35px]\">\n\t\t<div class=\"grid grid-cols-1 gap-[16px] min-[1024px]:grid-cols-[260px_minmax(0,1fr)] min-[1280px]:grid-cols-[321px_minmax(0,1fr)] min-[1024px]:gap-[110px]\">\n\t\t\t\t\t\t\t<h2 class=\"flex items-center story-split-title\">\n\t\t\t\t\tWho we are\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t<p class=\"story-split-primary font-heading uppercase tracking-[1.2px] leading-[1.35]\">\n\t\t\t\t\t\tAfter many years working with hospitals, insurers, medical societies and healthcare technology companies, Kaname Health was born in 2020.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<ul class=\"mt-[8px] space-y-[6px]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"story-split-secondary mt-[18px] font-heading uppercase tracking-[1.2px] leading-[1.35]\">\n\t\t\t\t\t\tOur goal is clear: to connect brand, marketing and business.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"team-media-block_d26f9fece176d49c4123d35b013e015e\" class=\"team-media-block alignfull bg-white pt-[var(--team-media-padding-mobile)] pb-[32px] md:py-[var(--team-media-padding-desktop)]\" style=\"--team-media-padding-mobile: 0px; --team-media-padding-desktop: 80px;\" data-component=\"team-media\">\n\t<div class=\"mx-auto w-full max-w-[1366px] px-[16px] md:px-[35px]\">\n\t\t<div class=\"grid grid-cols-1 gap-y-[24px] md:grid-cols-[360px_minmax(0,1fr)] md:gap-x-[80px] md:gap-y-[46px]\">\n\t\t\t\t\t\t\t<div class=\"order-1 -mx-[16px] md:mx-0 md:order-none md:col-start-2 md:row-start-2\">\n\t\t\t\t\t<div class=\"h-[288px] overflow-hidden rounded-b-[16px] rounded-t-none bg-[#d9d9d9] md:rounded-[16px]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/03\/b8fd36bfbdd94068990eb1ba6c500e68791cef59.png\" alt=\"Our team\" class=\"h-full w-full object-cover\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h2 class=\"order-2 md:order-none md:col-start-1 md:row-start-1 font-heading font-medium uppercase text-green-900 text-[32px] leading-[42px] tracking-[1.92px] md:text-[48px] md:leading-[65px] md:tracking-[2.88px]\">\n\t\t\t\t\tOur team\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"order-3 md:order-none md:col-start-2 md:row-start-1 font-heading font-medium uppercase text-green-600 text-[20px] leading-[28px] tracking-[1.2px] md:text-[24px] md:leading-[32px] md:tracking-[1.44px]\">\n\t\t\t\t\tLed by Laura Terzagui, with over 30 years of experience in communication, marketing, branding, and strategic and operational management.\t\t\t\t<\/p>\n\t\t\t\n\t\t\t<div class=\"order-4 md:order-none md:col-start-1 md:row-start-2  md:flex md:flex-col md:justify-between\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"font-heading font-medium uppercase text-green-900 text-[20px] leading-[28px] tracking-[1.2px]\">We are accompanied by a stable network of specialists in:<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"mt-[16px] list-outside list-disc pl-[24px] font-body text-[16px] leading-[24px] font-normal text-gray-900 marker:text-[10px]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Creativity and design<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Digital strategy, SEO\/GEO\/SEM, social media, CRM<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Online reputation<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Graphic and audiovisual production<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>PR and public affairs<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>&#8230;<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-[16px] font-heading font-medium uppercase text-green-600 text-[20px] leading-[28px] tracking-[1.2px]\">A flexible, solid team aligned with each project.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n\n<section id=\"why-marketing-block_351e5cd0db0e6a98d6b26a40f764d199\" class=\"why-marketing-block alignfull py-[60px] min-[1024px]:py-[120px]\" data-component=\"why-marketing\">\n\t<style>\n\t\t#why-marketing-block_351e5cd0db0e6a98d6b26a40f764d199 .why-marketing-intro ul {\n\t\t\tlist-style: disc !important;\n\t\t\tlist-style-position: outside !important;\n\t\t\tmargin: 12px 0 !important;\n\t\t\tpadding-left: 20px !important;\n\t\t}\n\t\t#why-marketing-block_351e5cd0db0e6a98d6b26a40f764d199 .why-marketing-intro ol {\n\t\t\tlist-style: decimal !important;\n\t\t\tlist-style-position: outside !important;\n\t\t\tmargin: 12px 0 !important;\n\t\t\tpadding-left: 20px !important;\n\t\t}\n\t\t#why-marketing-block_351e5cd0db0e6a98d6b26a40f764d199 .why-marketing-intro li {\n\t\t\tdisplay: list-item !important;\n\t\t\tlist-style: inherit !important;\n\t\t\tmargin: 4px 0 !important;\n\t\t}\n\t\t#why-marketing-block_351e5cd0db0e6a98d6b26a40f764d199 .why-marketing-card-text ul {\n\t\t\tlist-style: disc !important;\n\t\t\tlist-style-position: outside !important;\n\t\t\tmargin: 12px 0 !important;\n\t\t\tpadding-left: 20px !important;\n\t\t}\n\t\t#why-marketing-block_351e5cd0db0e6a98d6b26a40f764d199 .why-marketing-card-text ol {\n\t\t\tlist-style: decimal !important;\n\t\t\tlist-style-position: outside !important;\n\t\t\tmargin: 12px 0 !important;\n\t\t\tpadding-left: 20px !important;\n\t\t}\n\t\t#why-marketing-block_351e5cd0db0e6a98d6b26a40f764d199 .why-marketing-card-text li {\n\t\t\tdisplay: list-item !important;\n\t\t\tlist-style: inherit !important;\n\t\t\tmargin: 4px 0 !important;\n\t\t}\n\t<\/style>\n\t<div class=\"mx-auto w-full max-w-[1366px] px-[26px] md:px-[35px]\">\n\t\t\t\t\t<h2 class=\"font-heading text-[32px] leading-[42px] font-medium uppercase tracking-[1.92px] text-green-900 md:text-[48px] md:leading-[65px] tracking-[2.88px] \">\n\t\t\t\tOur model\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<div class=\"why-marketing-intro mt-[24px] max-w-[936px] md:text-[24px] md:leading-[32px] leading-normal text-[20px] tracking-[1.2px] text-gray-600 [&#038;_p]:mb-3 [&#038;_p:last-child]:mb-0\">\n\t\t\t\t<p>We work with the vision and involvement of an internal team, with the <strong>flexibility and efficiency of a senior external structure.<\/strong><\/p>\n<p>We adapt to each organisation:<\/p>\n<ul>\n<li><strong>We strenghten, organise and align<\/strong> when there is a team.<\/li>\n<li><strong>We lead and structure<\/strong> when there is none.<\/li>\n<\/ul>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"mt-6 text-[24px] leading-[32px] uppercase font-medium tracking-[1.44px] text-green-900\">\n\t\t\t\tWe add value to your brand and put it at the service of your business.\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t\t\t\t<div class=\"mt-[32px] flex justify-start\">\n\t\t\t\t<a href=\"#formulario\" class=\"group relative inline-flex items-center justify-center whitespace-nowrap rounded-[16px] border border-green-200 bg-green-700 px-[24px] py-[16px] overflow-hidden max-[767px]:w-full\">\n\t\t\t\t\t<span class=\"relative inline-flex items-center gap-[8px]\">\n\t\t\t\t\t\t<span class=\"absolute right-0 top-1\/2 z-0 h-8 w-8 -translate-y-1\/2 rounded-full bg-green-300 transition-transform duration-300 ease-out group-hover:scale-[30] group-focus-visible:scale-[30]\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t<span class=\"relative z-10 font-accent text-[16px] font-medium uppercase tracking-[0.96px] text-white leading-[normal] transition-colors group-hover:text-primary-dark\">Start now<\/span>\n\t\t\t\t\t\t<span class=\"relative z-10 inline-flex h-8 w-8 items-center justify-center rounded-full text-primary-dark\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\">\n\t\t\t\t\t\t\t\t<path d=\"M14.9385 6L20.9999 12.0613M20.9999 12.0613L14.9385 18.1227M20.9999 12.0613L3 12.0613\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section id=\"marquee-block_19323b509b12868606ccae1a5eaf6582\" class=\"w-full relative overflow-hidden marquee-block alignfull bg-green-700\" style=\"--marquee-padding-mobile: 60px; --marquee-padding-desktop: 60px;\" data-component=\"marquee\" data-marquee-speed=\"40\">\n\t<div class=\"mx-auto w-full relative z-10\">\n\t\t\n\t\t<div class=\"overflow-hidden\" data-marquee-viewport>\n\t\t\t<div class=\"marquee-track flex w-max items-center gap-3 whitespace-nowrap\" data-marquee-track>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\tBrands that connect\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\t\t\u00b7\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\tStrategy that drives\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\t\t\u00b7\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\tBrands that connect\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\t\t\u00b7\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\tStrategy that drives\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\t\t\u00b7\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\tBrands that connect\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\t\t\u00b7\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\tStrategy that drives\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\t\t\u00b7\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\tBrands that connect\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\t\t\u00b7\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\tStrategy that drives\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\t\t\u00b7\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\tBrands that connect\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\t\t\u00b7\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\tStrategy that drives\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<\/section>\n\n\n\n<section id=\"projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1\" class=\"projects-showcase-block alignfull py-[60px] min-[1024px]:py-[120px]\" data-component=\"projects-showcase\" data-projects-showcase data-projects-showcase-view=\"carousel\">\n\t<style>\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 .projects-showcase-modal-content > ul > li,\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 .projects-showcase-modal-content > ol > li {\n\t\t\tcolor: var(--Orange-orange-600, #DA7969);\n\t\t\tfont-family: Rubik;\n\t\t\tfont-size: 20px;\n\t\t\tfont-style: normal;\n\t\t\tfont-weight: 500;\n\t\t\tline-height: 118.506%;\n\t\t}\n\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 .projects-showcase-modal-content > ul {\n\t\t\tlist-style: none !important;\n\t\t\tpadding-left: 0 !important;\n\t\t}\n\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 .projects-showcase-modal-content > ul > li {\n\t\t\tdisplay: block;\n\t\t\tposition: relative;\n\t\t\tpadding-left: 32px;\n\t\t}\n\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 .projects-showcase-modal-content > ul > li::before {\n\t\t\tcontent: '';\n\t\t\tdisplay: block;\n\t\t\twidth: 24px;\n\t\t\theight: 24px;\n\t\t\tposition: absolute;\n\t\t\tleft: 0;\n\t\t\ttop: 0;\n\t\t\tbackground-repeat: no-repeat;\n\t\t\tbackground-position: center;\n\t\t\tbackground-size: 24px 24px;\n\t\t\tbackground-image: url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewBox='0 0 24 24' fill='none'%3E%3Cpath d='M14.9385 6L20.9999 12.0613M20.9999 12.0613L14.9385 18.1227M20.9999 12.0613L3 12.0613' stroke='%23DA7969' stroke-width='1.6' stroke-linecap='round' stroke-linejoin='round'\/%3E%3C\/svg%3E\");\n\t\t}\n\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 .projects-showcase-modal-content li li {\n\t\t\tcolor: var(--Grey-grey-900, #616162);\n\t\t\tfont-family: Rubik;\n\t\t\tfont-size: 16px;\n\t\t\tfont-style: normal;\n\t\t\tfont-weight: 400;\n\t\t\tline-height: 24px;\n\t\t}\n\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 .projects-showcase-modal-content li ul {\n\t\t\tlist-style: disc !important;\n\t\t\tmargin: 8px 0 0;\n\t\t\tpadding-left: 20px;\n\t\t}\n\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 .projects-showcase-modal-content li ol {\n\t\t\tlist-style: decimal !important;\n\t\t\tmargin: 8px 0 0;\n\t\t\tpadding-left: 20px;\n\t\t}\n\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 .projects-showcase-modal-content li > p,\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 .projects-showcase-modal-content ul + p,\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 .projects-showcase-modal-content ol + p,\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 .projects-showcase-modal-content li + p {\n\t\t\tcolor: var(--Grey-grey-900, #616162) !important;\n\t\t\tfont-family: Rubik !important;\n\t\t\tfont-size: 16px !important;\n\t\t\tfont-style: normal !important;\n\t\t\tfont-weight: 400 !important;\n\t\t\tline-height: 24px !important;\n\t\t}\n\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 .projects-showcase-modal-content.is-collapsed {\n\t\t\topacity: 0.96;\n\t\t}\n\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 .projects-showcase-modal-content.is-expanded {\n\t\t\topacity: 1;\n\t\t}\n\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 .projects-showcase-modal-content {\n\t\t\toverflow: hidden;\n\t\t\ttransition: height 360ms cubic-bezier(0.22, 0.61, 0.36, 1), opacity 240ms ease;\n\t\t\twill-change: height, opacity;\n\t\t}\n\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 [data-projects-showcase-modal-overlay] {\n\t\t\topacity: 0;\n\t\t\ttransition: opacity 280ms ease;\n\t\t}\n\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 [data-projects-showcase-modal-overlay] [role=\"dialog\"] {\n\t\t\topacity: 0;\n\t\t\ttransform: translateY(16px) scale(0.98);\n\t\t\ttransform-origin: center;\n\t\t\ttransition: opacity 280ms ease, transform 280ms cubic-bezier(0.22, 0.61, 0.36, 1);\n\t\t\twill-change: opacity, transform;\n\t\t}\n\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 [data-projects-showcase-modal-overlay].is-open {\n\t\t\topacity: 1;\n\t\t}\n\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 [data-projects-showcase-modal-overlay].is-open [role=\"dialog\"] {\n\t\t\topacity: 1;\n\t\t\ttransform: translateY(0) scale(1);\n\t\t}\n\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 .projects-showcase-modal-heading {\n\t\t\tflex-direction: column-reverse;\n\t\t}\n\n\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 .projects-showcase-modal-media-item {\n\t\t\twidth: 100%;\n\t\t}\n\n\t\t@media (min-width: 768px) {\n\t\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 .projects-showcase-modal-heading {\n\t\t\t\tflex-direction: row;\n\t\t\t}\n\n\t\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 .projects-showcase-modal-media-item {\n\t\t\t\twidth: calc(50% - 12px);\n\t\t\t}\n\t\t}\n\n\t\t@media (min-width: 1024px) {\n\t\t\t#projects-showcase-block_6b1ac40a2fa5b878594084f2ca2fc3c1 .projects-showcase-modal-media-item {\n\t\t\t\twidth: calc(33.333% - 16px);\n\t\t\t}\n\t\t}\n\t<\/style>\n\t<div class=\"mx-auto w-full max-w-[1366px] px-[26px] md:px-[35px]\">\n\t\t<div class=\"flex flex-col gap-[20px] min-[1024px]:flex-row min-[1024px]:items-start min-[1024px]:gap-[40px]\">\n\t\t\t\t\t\t\t<h2 class=\"font-heading text-[32px] leading-[42px] font-medium uppercase tracking-[1.92px] text-green-900 min-[1024px]:w-1\/2 min-[768px]:text-[48px] min-[768px]:leading-[65px] min-[768px]:tracking-[2.88px]\">\n\t\t\t\t\tA showcase of our projects\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t<div class=\"min-[1024px]:w-1\/2 min-[1024px]:max-w-none gap-4\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-heading text-[20px] leading-[23.701px] font-normal text-green-900 min-[768px]:text-[24px] min-[768px]:leading-[32px] min-[768px]:tracking-[1.44px]\">\n\t\t\t\t\t\tDiscover how we boost healthcare sector brands.\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"mt-[8px] text-[16px] leading-[24px] text-gray-600\">\n\t\t\t\t\t\tWe help healthcare organisations build trust, connect with their audience and grow with purpose. \t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"mt-[32px] mb-[24px] flex w-full items-end justify-end gap-[10px]\" data-projects-showcase-pagination>\n\t\t\t\t<button type=\"button\" class=\"inline-flex h-[28px] w-[28px] cursor-pointer items-center justify-center rounded-full bg-[#AA5E52] text-white\" aria-label=\"Anterior\" data-projects-showcase-prev>\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t<path d=\"M9.06146 6L3.00011 12.0613M3.00011 12.0613L9.06146 18.1227M3.00011 12.0613L21 12.0613\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/button>\n\t\t\t\t<span class=\"font-[Oswald] text-[20px] font-light uppercase tracking-[1.2px] text-primary-dark leading-[normal]\" data-projects-showcase-count>01\/01<\/span>\n\t\t\t\t<button type=\"button\" class=\"inline-flex h-[28px] w-[28px] cursor-pointer items-center justify-center rounded-full bg-[#AA5E52] text-white\" aria-label=\"Siguiente\" data-projects-showcase-next>\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t<path d=\"M14.9385 6L20.9999 12.0613M20.9999 12.0613L14.9385 18.1227M20.9999 12.0613L3 12.0613\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"mt-[16px]\">\n\t\t\t\t<div class=\"swiper w-full\" data-projects-showcase-swiper>\n\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] md:bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\" data-projects-showcase-item>\n\t\t\t\t\t\t\t<img width=\"1000\" height=\"688\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-portada-1.jpg\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-portada-1.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-portada-1-300x206.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-portada-1-768x528.jpg 768w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\t\tQuir\u00f3nsalud\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-showcase-open=\"projects-showcase-modal-495-QpcYvR\">\n\t\t\t\t\t\t<span class=\"w-max\" >View more<\/span>\n\t\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tBuilding a Brand. Integrating a Group. \n\nWe led the creation of Quir\u00f3nsalud and the transformation of its corporate marketing function, enabling the group to speak with one voice and grow under a unified brand.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] md:bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\" data-projects-showcase-item>\n\t\t\t\t\t\t\t<img width=\"582\" height=\"300\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-40.png\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-40.png 582w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-40-300x155.png 300w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\t\tGenesisCare\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-showcase-open=\"projects-showcase-modal-496-vnKhuB\">\n\t\t\t\t\t\t<span class=\"w-max\" >View more<\/span>\n\t\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tBuilding a Leading Oncology Brand and a Scalable Marketing Function.\n\nAs Head of Marketing and Communications, we structured the department, unified multiple\nbrands, and defined the group&#039;s strategic communications platform.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] md:bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\" data-projects-showcase-item>\n\t\t\t\t\t\t\t<img width=\"1000\" height=\"589\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-portada.jpg\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-portada.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-portada-300x177.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-portada-768x452.jpg 768w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\t\tAffidea\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-showcase-open=\"projects-showcase-modal-499-H9Awpb\">\n\t\t\t\t\t\t<span class=\"w-max\" >View more<\/span>\n\t\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tAligning Brand, Marketing, and Business Across a Growing Organization.\n\nWe supported the group as Fractional CMO, structuring marketing and communications and aligning them with growth objectives in Spain.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] md:bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\" data-projects-showcase-item>\n\t\t\t\t\t\t\t<img width=\"1000\" height=\"998\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-portada.jpg\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-portada.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-portada-300x300.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-portada-150x150.jpg 150w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-portada-768x766.jpg 768w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\t\tMercurius health\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-showcase-open=\"projects-showcase-modal-500-Ud3S3N\">\n\t\t\t\t\t\t<span class=\"w-max\" >View more<\/span>\n\t\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tFrom Rebranding to Group Marketing Leadership.\nWe initiated the brand transformation and later led marketing and communications,\nworking closely with business development and international expansion teams.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] md:bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\" data-projects-showcase-item>\n\t\t\t\t\t\t\t<img width=\"1000\" height=\"741\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-portada.jpg\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-portada.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-portada-300x222.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-portada-768x569.jpg 768w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\t\tNordetia\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-showcase-open=\"projects-showcase-modal-506-4E5Yna\">\n\t\t\t\t\t\t<span class=\"w-max\" >View more<\/span>\n\t\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tLeading the Development of an International Healthcare Brand.\nAs Global CMO, we developed the brand, marketing, and communications strategy that aligned markets, teams, and messaging under a shared vision.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] md:bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\" data-projects-showcase-item>\n\t\t\t\t\t\t\t<img width=\"1200\" height=\"600\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-portada-4.jpg\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-portada-4.jpg 1200w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-portada-4-300x150.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-portada-4-1024x512.jpg 1024w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-portada-4-768x384.jpg 768w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\t\tBienzobas\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-showcase-open=\"projects-showcase-modal-503-T76ckH\">\n\t\t\t\t\t\t<span class=\"w-max\" >View more<\/span>\n\t\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tTransforming a Brand and Building a Sustainable Marketing Function.\nAs Fractional CMO, we redefined the company&#039;s positioning and structured its marketing and communications activities to support growth.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"hidden\" data-projects-showcase-list>\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] md:bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\" data-projects-showcase-item>\n\t\t\t\t\t\t\t<img width=\"1000\" height=\"688\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-portada-1.jpg\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-portada-1.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-portada-1-300x206.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-portada-1-768x528.jpg 768w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\t\tQuir\u00f3nsalud\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-showcase-open=\"projects-showcase-modal-495-QpcYvR\">\n\t\t\t\t\t\t<span class=\"w-max\" >View more<\/span>\n\t\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tBuilding a Brand. Integrating a Group. \n\nWe led the creation of Quir\u00f3nsalud and the transformation of its corporate marketing function, enabling the group to speak with one voice and grow under a unified brand.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] md:bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\" data-projects-showcase-item>\n\t\t\t\t\t\t\t<img width=\"582\" height=\"300\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-40.png\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-40.png 582w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-40-300x155.png 300w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\t\tGenesisCare\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-showcase-open=\"projects-showcase-modal-496-vnKhuB\">\n\t\t\t\t\t\t<span class=\"w-max\" >View more<\/span>\n\t\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tBuilding a Leading Oncology Brand and a Scalable Marketing Function.\n\nAs Head of Marketing and Communications, we structured the department, unified multiple\nbrands, and defined the group&#039;s strategic communications platform.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] md:bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\" data-projects-showcase-item>\n\t\t\t\t\t\t\t<img width=\"1000\" height=\"589\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-portada.jpg\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-portada.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-portada-300x177.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-portada-768x452.jpg 768w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\t\tAffidea\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-showcase-open=\"projects-showcase-modal-499-H9Awpb\">\n\t\t\t\t\t\t<span class=\"w-max\" >View more<\/span>\n\t\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tAligning Brand, Marketing, and Business Across a Growing Organization.\n\nWe supported the group as Fractional CMO, structuring marketing and communications and aligning them with growth objectives in Spain.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] md:bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\" data-projects-showcase-item>\n\t\t\t\t\t\t\t<img width=\"1000\" height=\"998\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-portada.jpg\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-portada.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-portada-300x300.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-portada-150x150.jpg 150w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-portada-768x766.jpg 768w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\t\tMercurius health\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-showcase-open=\"projects-showcase-modal-500-Ud3S3N\">\n\t\t\t\t\t\t<span class=\"w-max\" >View more<\/span>\n\t\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tFrom Rebranding to Group Marketing Leadership.\nWe initiated the brand transformation and later led marketing and communications,\nworking closely with business development and international expansion teams.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] md:bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\" data-projects-showcase-item>\n\t\t\t\t\t\t\t<img width=\"1000\" height=\"741\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-portada.jpg\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-portada.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-portada-300x222.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-portada-768x569.jpg 768w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\t\tNordetia\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-showcase-open=\"projects-showcase-modal-506-4E5Yna\">\n\t\t\t\t\t\t<span class=\"w-max\" >View more<\/span>\n\t\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tLeading the Development of an International Healthcare Brand.\nAs Global CMO, we developed the brand, marketing, and communications strategy that aligned markets, teams, and messaging under a shared vision.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] md:bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\" data-projects-showcase-item>\n\t\t\t\t\t\t\t<img width=\"1200\" height=\"600\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-portada-4.jpg\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-portada-4.jpg 1200w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-portada-4-300x150.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-portada-4-1024x512.jpg 1024w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-portada-4-768x384.jpg 768w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\t\tBienzobas\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-showcase-open=\"projects-showcase-modal-503-T76ckH\">\n\t\t\t\t\t\t<span class=\"w-max\" >View more<\/span>\n\t\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tTransforming a Brand and Building a Sustainable Marketing Function.\nAs Fractional CMO, we redefined the company&#039;s positioning and structured its marketing and communications activities to support growth.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"hidden\" data-projects-showcase-modal-templates>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<template data-projects-showcase-modal-template=\"projects-showcase-modal-495-QpcYvR\">\n\t\t\t<div class=\"w-full pr-2\" style=\"min-height:100%;box-sizing:border-box;\">\n\t\t\t\t<div class=\"mb-6 flex flex-col gap-5 min-[768px]:flex-row min-[768px]:items-start min-[768px]:justify-between\">\n\t\t\t\t\t<div class=\"min-w-0 w-full\">\n\t\t\t\t\t\t<div class=\"projects-showcase-modal-heading flex w-full items-start justify-between gap-4 min-[768px]:items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-[24px] leading-[32px] tracking-[1.44px] min-[768px]:text-[32px] min-[768px]:leading-[42px] min-[768px]:tracking-[1.92px]\" style=\"margin:0;color:var(--Green-green-900,#223E3A);font-family:Rubik;font-style:normal;font-weight:500;text-transform:uppercase;\">\n\t\t\t\t\t\t\t\t\tQuir\u00f3nsalud\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"shrink-0 min-[768px]:ml-auto\">\n\t\t\t\t\t\t\t\t\t<img width=\"226\" height=\"80\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-149.png\" class=\"h-[80px] w-[198px] object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-content is-collapsed mt-4 max-w-full text-gray-700\" style=\"font-family:Rubik;font-size:20px;font-style:normal;font-weight:400;line-height:118.506%;\" data-projects-showcase-modal-content>\n\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Leading hospital group in Spain<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The integration of IDC Salud and Quir\u00f3n hospitals led to the creation of one of the largest healthcare groups in the country, with over 60 hospitals, including Teknon, Dexeus and Ruber.<br>It was essential to create a unified brand, organise a complex architecture and build a marketing function capable of supporting the group\u2019s growth. And so Quir\u00f3nsalud emerged, with its slogan &#8220;Health, person to person&#8221;, which remains in use today.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Challenges:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Creating a solid, unified brand following the merger.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Organising a complex brand architecture.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Evolving from tactical marketing to a strategic, global group-wide approach.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">CMO \/ Corporate Marketing Director, leading the creation of the department, the transformation of the marketing model and the development of the group\u2019s new brand.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Lineas of action:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Creation and structuring of the corporate marketing department.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Definition of brand architecture (80+ assets).<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of identity, narrative, tagline and brand guidelines.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Design of marketing, communication and commercial support plans.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of digital strategy and assets.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Acquisition, loyalty, patient experience and lead generation programmes.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Impact:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">A leading, coherent and recognisable brand across all touchpoints.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Communication aligned throughout the entire group.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Marketing fully integrated with business objectives.<\/li>\n\n\n\n<li style=\"margin:6px 0\">A solid foundation for the group\u2019s growth and consolidation.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"mt-5 inline-flex items-center gap-2 hover:underline\" style=\"color:var(--Orange-orange-600,#DA7969);font-family:Rubik;font-size:16px;font-style:normal;font-weight:400;line-height:24px;cursor:pointer;\" data-projects-showcase-toggle-content data-read-more-label=\"Read more\" data-read-less-label=\"Read less\">\n\t\t\t\t\t\t\t\t<span data-projects-showcase-toggle-label>Read more<\/span>\n\t\t\t\t\t\t\t\t<span style=\"display:flex;padding:4px;justify-content:center;align-items:center;gap:10px;border-radius:32px;background:var(--Orange-orange-600,#DA7969);\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M12 5V19M19 12H5\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap content-center items-center gap-6 self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-salud.png\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1448\" height=\"756\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-salud.png\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-salud.png 1448w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-salud-300x157.png 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-salud-1024x535.png 1024w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-salud-768x401.png 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-marca-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"707\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-marca-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-marca-1.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-marca-1-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-marca-1-768x543.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-2.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"547\" height=\"392\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-2.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-2.jpg 547w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-2-300x215.jpg 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-4.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"497\" height=\"308\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-4.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-4.jpg 497w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-4-300x186.jpg 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-5.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"402\" height=\"339\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-5.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-5.jpg 402w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-5-300x253.jpg 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/template>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<template data-projects-showcase-modal-template=\"projects-showcase-modal-496-vnKhuB\">\n\t\t\t<div class=\"w-full pr-2\" style=\"min-height:100%;box-sizing:border-box;\">\n\t\t\t\t<div class=\"mb-6 flex flex-col gap-5 min-[768px]:flex-row min-[768px]:items-start min-[768px]:justify-between\">\n\t\t\t\t\t<div class=\"min-w-0 w-full\">\n\t\t\t\t\t\t<div class=\"projects-showcase-modal-heading flex w-full items-start justify-between gap-4 min-[768px]:items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-[24px] leading-[32px] tracking-[1.44px] min-[768px]:text-[32px] min-[768px]:leading-[42px] min-[768px]:tracking-[1.92px]\" style=\"margin:0;color:var(--Green-green-900,#223E3A);font-family:Rubik;font-style:normal;font-weight:500;text-transform:uppercase;\">\n\t\t\t\t\t\t\t\t\tGenesisCare\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"shrink-0 min-[768px]:ml-auto\">\n\t\t\t\t\t\t\t\t\t<img width=\"248\" height=\"70\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-151.png\" class=\"h-[80px] w-[198px] object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-content is-collapsed mt-4 max-w-full text-gray-700\" style=\"font-family:Rubik;font-size:20px;font-style:normal;font-weight:400;line-height:118.506%;\" data-projects-showcase-modal-content>\n\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">International medical and radiation oncology group.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">An international group growing through acquisitions. In Spain, the integration of IMOncology and Oncosur required brand unification in parallel with global evolution, ensuring consistency across markets, teams, and business lines.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Challenges:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Integrating various companies under a single brand.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Defining a clear, differential positioning adapted to each country&#8217;s culture.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Aligning brand, marketing, and business.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">CMO \/ Internal Director of Marketing and Communication in Spain, leading the structuring of the department and co-leading the international brand evolution.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Lines of action:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Creation and structuring of the marketing department.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Integration of acquired brands under a common model.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Definition of positioning, narrative, and value proposition.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of the digital ecosystem, campaigns, and plans for patient acquisition and referring physician loyalty.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Design of marketing and communication plans and business support.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Launch of new centres with 360\u00ba strategies.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Co-leadership of the international rebranding.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Impact:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">A unified, coherent, and recognisable brand across different markets.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Effective alignment between countries, teams, and business lines.<\/li>\n\n\n\n<li style=\"margin:6px 0\">A structured and scalable marketing function.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Direct support for the group&#8217;s growth and expansion.<\/li>\n\n\n\n<li style=\"margin:6px 0\">International award: Best Brand Evolution \u2013 Transform Awards Europe (2019).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"mt-5 inline-flex items-center gap-2 hover:underline\" style=\"color:var(--Orange-orange-600,#DA7969);font-family:Rubik;font-size:16px;font-style:normal;font-weight:400;line-height:24px;cursor:pointer;\" data-projects-showcase-toggle-content data-read-more-label=\"Read more\" data-read-less-label=\"Read less\">\n\t\t\t\t\t\t\t\t<span data-projects-showcase-toggle-label>Read more<\/span>\n\t\t\t\t\t\t\t\t<span style=\"display:flex;padding:4px;justify-content:center;align-items:center;gap:10px;border-radius:32px;background:var(--Orange-orange-600,#DA7969);\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M12 5V19M19 12H5\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap content-center items-center gap-6 self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/watch?v=CnrV8y6Cjaw\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/CnrV8y6Cjaw\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/CnrV8y6Cjaw\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/watch?v=Oumy53SaPLk\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/Oumy53SaPLk\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/Oumy53SaPLk\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/watch?v=oVYoktUdWhw\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/oVYoktUdWhw\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/oVYoktUdWhw\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"714\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-1.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-1-300x214.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-1-768x548.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/evento-genesis-care.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"676\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/evento-genesis-care.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/evento-genesis-care.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/evento-genesis-care-300x203.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/evento-genesis-care-768x519.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-2.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"752\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-2.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-2.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-2-300x226.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-2-768x578.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-3.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"465\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-3.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-3.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-3-300x140.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-3-768x357.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"315\" height=\"180\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis.jpg 315w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-300x171.jpg 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis.2.png\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"609\" height=\"358\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis.2.png\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis.2.png 609w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis.2-300x176.png 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-3.png\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"537\" height=\"534\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-3.png\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-3.png 537w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-3-300x298.png 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-3-150x150.png 150w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-patrocinio.png\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"728\" height=\"363\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-patrocinio.png\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-patrocinio.png 728w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-patrocinio-300x150.png 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/template>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<template data-projects-showcase-modal-template=\"projects-showcase-modal-499-H9Awpb\">\n\t\t\t<div class=\"w-full pr-2\" style=\"min-height:100%;box-sizing:border-box;\">\n\t\t\t\t<div class=\"mb-6 flex flex-col gap-5 min-[768px]:flex-row min-[768px]:items-start min-[768px]:justify-between\">\n\t\t\t\t\t<div class=\"min-w-0 w-full\">\n\t\t\t\t\t\t<div class=\"projects-showcase-modal-heading flex w-full items-start justify-between gap-4 min-[768px]:items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-[24px] leading-[32px] tracking-[1.44px] min-[768px]:text-[32px] min-[768px]:leading-[42px] min-[768px]:tracking-[1.92px]\" style=\"margin:0;color:var(--Green-green-900,#223E3A);font-family:Rubik;font-style:normal;font-weight:500;text-transform:uppercase;\">\n\t\t\t\t\t\t\t\t\tAffidea\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"shrink-0 min-[768px]:ml-auto\">\n\t\t\t\t\t\t\t\t\t<img width=\"173\" height=\"70\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-142.png\" class=\"h-[80px] w-[198px] object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-content is-collapsed mt-4 max-w-full text-gray-700\" style=\"font-family:Rubik;font-size:20px;font-style:normal;font-weight:400;line-height:118.506%;\" data-projects-showcase-modal-content>\n\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">International diagnostic imaging and outpatient centre group (15+ countries)<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A process of growth and integration of centres within the Spanish market, requiring brand structuring, the professionalisation of the marketing and communication function, and alignment with the group&#8217;s overall strategy.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Challenges:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Structuring the marketing and communication department and connecting it with the business.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Building a coherent and powerful identity for the Spanish market.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Integrating acquired brands under a common identity.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Aligning local development with international strategy.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">External Marketing and Communication Director (Fractional CMO model), with ongoing strategic and operational responsibility.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Lines of action:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Definition of positioning and brand architecture in Spain.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of identity, narrative and key messages.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Creation and structuring of the marketing and communication department and definition of operational processes.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Coordination with international teams and alignment with global strategy.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of the marketing ecosystem (digital, content and reputation).<\/li>\n\n\n\n<li style=\"margin:6px 0\">Definition and activation of business-oriented marketing and communication plans.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Impact:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">A structured, coherent brand aligned with the international group.<\/li>\n\n\n\n<li style=\"margin:6px 0\">A professionalised, business-oriented marketing and communication department.<\/li>\n\n\n\n<li style=\"margin:6px 0\">An organisation aligned in its messaging, processes and execution.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Improved market visibility, acquisition and positioning.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"mt-5 inline-flex items-center gap-2 hover:underline\" style=\"color:var(--Orange-orange-600,#DA7969);font-family:Rubik;font-size:16px;font-style:normal;font-weight:400;line-height:24px;cursor:pointer;\" data-projects-showcase-toggle-content data-read-more-label=\"Read more\" data-read-less-label=\"Read less\">\n\t\t\t\t\t\t\t\t<span data-projects-showcase-toggle-label>Read more<\/span>\n\t\t\t\t\t\t\t\t<span style=\"display:flex;padding:4px;justify-content:center;align-items:center;gap:10px;border-radius:32px;background:var(--Orange-orange-600,#DA7969);\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M12 5V19M19 12H5\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap content-center items-center gap-6 self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/watch?v=nWXZi9HuwTY\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/nWXZi9HuwTY\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/nWXZi9HuwTY\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-2.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"685\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-2.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-2.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-2-300x206.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-2-768x526.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-3.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"704\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-3.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-3.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-3-300x211.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-3-768x541.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-4.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"708\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-4.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-4.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-4-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-4-768x544.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/arquitectura-marca-affidea.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"627\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/arquitectura-marca-affidea.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/arquitectura-marca-affidea.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/arquitectura-marca-affidea-300x188.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/arquitectura-marca-affidea-768x482.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/template>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<template data-projects-showcase-modal-template=\"projects-showcase-modal-500-Ud3S3N\">\n\t\t\t<div class=\"w-full pr-2\" style=\"min-height:100%;box-sizing:border-box;\">\n\t\t\t\t<div class=\"mb-6 flex flex-col gap-5 min-[768px]:flex-row min-[768px]:items-start min-[768px]:justify-between\">\n\t\t\t\t\t<div class=\"min-w-0 w-full\">\n\t\t\t\t\t\t<div class=\"projects-showcase-modal-heading flex w-full items-start justify-between gap-4 min-[768px]:items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-[24px] leading-[32px] tracking-[1.44px] min-[768px]:text-[32px] min-[768px]:leading-[42px] min-[768px]:tracking-[1.92px]\" style=\"margin:0;color:var(--Green-green-900,#223E3A);font-family:Rubik;font-style:normal;font-weight:500;text-transform:uppercase;\">\n\t\t\t\t\t\t\t\t\tMercurius health\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"shrink-0 min-[768px]:ml-auto\">\n\t\t\t\t\t\t\t\t\t<img width=\"198\" height=\"70\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-146.png\" class=\"h-[80px] w-[198px] object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-content is-collapsed mt-4 max-w-full text-gray-700\" style=\"font-family:Rubik;font-size:20px;font-style:normal;font-weight:400;line-height:118.506%;\" data-projects-showcase-modal-content>\n\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">International oncology solutions group (currently part of Alliance Medical).<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Growth through acquisitions and international expansion, with a need to structure brand, marketing, and communication in an integrated manner.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Challenges:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Clarifying the essence, positioning, and value proposition of the group.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Building a coherent and consistent identity across international environments.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Creating an operational and scalable marketing and communication model.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Aligning strategy, brand, marketing, and communication with business objectives.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Initial external management (Fractional CMO model) for rebranding and structuring, with subsequent internal appointment to lead strategy and execution at a group level.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Lines of action:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Definition of purpose, positioning, and corporate narrative.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Design of the brand, marketing, and communication strategy at group level.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Definition of the marketing ecosystem (digital, content, and channels).<\/li>\n\n\n\n<li style=\"margin:6px 0\">Definition and activation of multichannel marketing plans.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Management of internal teams and external collaborators.<\/li>\n\n\n\n<li style=\"margin:6px 0\">CRM implementation for the group.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Impact:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">A clear, structured brand aligned with the growth strategy.<\/li>\n\n\n\n<li style=\"margin:6px 0\">A structured and scalable marketing model at an international level.<\/li>\n\n\n\n<li style=\"margin:6px 0\">A coherent message across different markets and organisational levels.<\/li>\n\n\n\n<li style=\"margin:6px 0\">A solid platform for international growth and expansion.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"mt-5 inline-flex items-center gap-2 hover:underline\" style=\"color:var(--Orange-orange-600,#DA7969);font-family:Rubik;font-size:16px;font-style:normal;font-weight:400;line-height:24px;cursor:pointer;\" data-projects-showcase-toggle-content data-read-more-label=\"Read more\" data-read-less-label=\"Read less\">\n\t\t\t\t\t\t\t\t<span data-projects-showcase-toggle-label>Read more<\/span>\n\t\t\t\t\t\t\t\t<span style=\"display:flex;padding:4px;justify-content:center;align-items:center;gap:10px;border-radius:32px;background:var(--Orange-orange-600,#DA7969);\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M12 5V19M19 12H5\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap content-center items-center gap-6 self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/watch?v=Lvr3wuOimSo\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/Lvr3wuOimSo\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/Lvr3wuOimSo\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"544\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-300x163.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-768x418.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"510\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-1.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-1-300x153.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-1-768x392.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-2.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"800\" height=\"569\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-2.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-2.jpg 800w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-2-300x213.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-2-768x546.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"800\" height=\"447\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-1.jpg 800w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-1-300x168.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-1-768x429.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/template>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<template data-projects-showcase-modal-template=\"projects-showcase-modal-506-4E5Yna\">\n\t\t\t<div class=\"w-full pr-2\" style=\"min-height:100%;box-sizing:border-box;\">\n\t\t\t\t<div class=\"mb-6 flex flex-col gap-5 min-[768px]:flex-row min-[768px]:items-start min-[768px]:justify-between\">\n\t\t\t\t\t<div class=\"min-w-0 w-full\">\n\t\t\t\t\t\t<div class=\"projects-showcase-modal-heading flex w-full items-start justify-between gap-4 min-[768px]:items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-[24px] leading-[32px] tracking-[1.44px] min-[768px]:text-[32px] min-[768px]:leading-[42px] min-[768px]:tracking-[1.92px]\" style=\"margin:0;color:var(--Green-green-900,#223E3A);font-family:Rubik;font-style:normal;font-weight:500;text-transform:uppercase;\">\n\t\t\t\t\t\t\t\t\tNordetia\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"shrink-0 min-[768px]:ml-auto\">\n\t\t\t\t\t\t\t\t\t<img width=\"221\" height=\"70\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-152.png\" class=\"h-[80px] w-[198px] object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-content is-collapsed mt-4 max-w-full text-gray-700\" style=\"font-family:Rubik;font-size:20px;font-style:normal;font-weight:400;line-height:118.506%;\" data-projects-showcase-modal-content>\n\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">International aesthetic medicine and surgery group.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The creation and development of an international group with Nordic-Swiss origins during an expansion process that required building a solid brand and a marketing model aligned with growth across various markets.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Challenges:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Defining a clear positioning in a highly competitive market.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Building a coherent and scalable brand at an international level.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Aligning brand, marketing, communication and business.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">CMO \/ Global Head of Brand, Marketing and Communications, leading the strategic definition and structuring of the department at a global level.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Lines of action:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Definition of brand strategy, positioning and narrative.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of verbal and visual identity and global guidelines.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Design of the global and local marketing and communication model.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of the digital ecosystem and lead generation.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Definition of the customer journey, acquisition and loyalty.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Management of campaigns, PR, influencers and corporate communication.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Structuring of internal communication and training.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Impact:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">A solid brand prepared to scale across different markets.<\/li>\n\n\n\n<li style=\"margin:6px 0\">A structured and growth-oriented marketing model.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Effective alignment between brand, marketing and business.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Strong visibility and positioning during the initial phases of development.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"mt-5 inline-flex items-center gap-2 hover:underline\" style=\"color:var(--Orange-orange-600,#DA7969);font-family:Rubik;font-size:16px;font-style:normal;font-weight:400;line-height:24px;cursor:pointer;\" data-projects-showcase-toggle-content data-read-more-label=\"Read more\" data-read-less-label=\"Read less\">\n\t\t\t\t\t\t\t\t<span data-projects-showcase-toggle-label>Read more<\/span>\n\t\t\t\t\t\t\t\t<span style=\"display:flex;padding:4px;justify-content:center;align-items:center;gap:10px;border-radius:32px;background:var(--Orange-orange-600,#DA7969);\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M12 5V19M19 12H5\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap content-center items-center gap-6 self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/watch?v=ACIgZHxsq_I\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/ACIgZHxsq_I\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/ACIgZHxsq_I\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/watch?v=NpXOSvIT1fo\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/NpXOSvIT1fo\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/NpXOSvIT1fo\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"750\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-1.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-1-300x225.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-1-768x576.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-2.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1024\" height=\"768\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-2.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-2.jpg 1024w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-2-300x225.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-2-768x576.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-3.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"512\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-3.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-3.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-3-300x154.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-3-768x393.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-5.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"510\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-5.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-5.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-5-300x153.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-5-768x392.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-20.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"400\" height=\"420\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-20.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-20.jpg 400w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-20-286x300.jpg 286w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-21.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"400\" height=\"618\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-21.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-21.jpg 400w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-21-194x300.jpg 194w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-22.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"400\" height=\"610\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-22.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-22.jpg 400w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-22-197x300.jpg 197w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-23.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"400\" height=\"584\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-23.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-23.jpg 400w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-23-205x300.jpg 205w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-24.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"520\" height=\"292\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-24.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-24.jpg 520w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-24-300x168.jpg 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-25.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"450\" height=\"473\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-25.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-25.jpg 450w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-25-285x300.jpg 285w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/template>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<template data-projects-showcase-modal-template=\"projects-showcase-modal-503-T76ckH\">\n\t\t\t<div class=\"w-full pr-2\" style=\"min-height:100%;box-sizing:border-box;\">\n\t\t\t\t<div class=\"mb-6 flex flex-col gap-5 min-[768px]:flex-row min-[768px]:items-start min-[768px]:justify-between\">\n\t\t\t\t\t<div class=\"min-w-0 w-full\">\n\t\t\t\t\t\t<div class=\"projects-showcase-modal-heading flex w-full items-start justify-between gap-4 min-[768px]:items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-[24px] leading-[32px] tracking-[1.44px] min-[768px]:text-[32px] min-[768px]:leading-[42px] min-[768px]:tracking-[1.92px]\" style=\"margin:0;color:var(--Green-green-900,#223E3A);font-family:Rubik;font-style:normal;font-weight:500;text-transform:uppercase;\">\n\t\t\t\t\t\t\t\t\tBienzobas\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"shrink-0 min-[768px]:ml-auto\">\n\t\t\t\t\t\t\t\t\t<img width=\"211\" height=\"70\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-145.png\" class=\"h-[80px] w-[198px] object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-content is-collapsed mt-4 max-w-full text-gray-700\" style=\"font-family:Rubik;font-size:20px;font-style:normal;font-weight:400;line-height:118.506%;\" data-projects-showcase-modal-content>\n\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Oncology services (currently part of Atrys Health).<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The need to redefine the brand and professionalise the marketing and communication function, with a focus on growth and positioning.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Challenges:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Clarifying the value proposition and positioning.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Building a solid and differential identity.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Providing structure and continuity to marketing and communication.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">External Marketing and Communication Director (Fractional CMO model), leading the strategic redefinition and providing ongoing support.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Lines of action:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Complete rebranding: purpose, positioning, values and narrative.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of verbal and visual identity.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Definition of the marketing and communication model.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of the digital ecosystem and brand assets.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Continuous strategic and operational management of marketing and communication.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Impact:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">A clear, coherent brand aligned with the business.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Structured and sustainable marketing and communication over time.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Improved positioning and capacity for growth.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"mt-5 inline-flex items-center gap-2 hover:underline\" style=\"color:var(--Orange-orange-600,#DA7969);font-family:Rubik;font-size:16px;font-style:normal;font-weight:400;line-height:24px;cursor:pointer;\" data-projects-showcase-toggle-content data-read-more-label=\"Read more\" data-read-less-label=\"Read less\">\n\t\t\t\t\t\t\t\t<span data-projects-showcase-toggle-label>Read more<\/span>\n\t\t\t\t\t\t\t\t<span style=\"display:flex;padding:4px;justify-content:center;align-items:center;gap:10px;border-radius:32px;background:var(--Orange-orange-600,#DA7969);\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M12 5V19M19 12H5\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap content-center items-center gap-6 self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"502\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-1.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-1-300x151.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-1-768x386.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-2.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"504\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-2.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-2.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-2-300x151.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-2-768x387.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-3.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"547\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-3.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-3.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-3-300x164.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-3-768x420.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-branding.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"558\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-branding.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-branding.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-branding-300x167.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-branding-768x429.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-showcase-modal-media-item relative w-full overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-branding-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"549\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-branding-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 768px) 33vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-branding-1.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-branding-1-300x165.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-branding-1-768x422.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/template>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"fixed inset-0 z-[9999] hidden items-center justify-center bg-white\/70 p-4 backdrop-blur-md\" style=\"z-index:9999;\" data-projects-showcase-modal-overlay aria-hidden=\"true\">\n\t\t\t\t\t<div class=\"flex w-full flex-col items-end gap-4 overflow-hidden rounded-[16px] bg-white shadow-2xl\" style=\"max-width:1081px;height:700px;padding:32px;\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Detalle del proyecto\">\n\t\t\t\t\t\t<button type=\"button\" class=\"inline-flex items-center gap-2 hover:text-black\" style=\"cursor:pointer;\" data-projects-showcase-modal-close>\n\t\t\t\t\t\t\t<span style=\"color:var(--Primary-Dark,#191919);font-family:Rubik;font-size:20px;font-style:normal;font-weight:400;line-height:118.506%;\">Close<\/span>\n\t\t\t\t\t\t\t<span aria-hidden=\"true\" style=\"color:var(--Primary-Dark,#191919);font-family:Rubik;font-size:28px;line-height:1;\">&times;<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"flex w-full min-h-0 flex-1 flex-col\" style=\"min-height:0;overflow-y:auto;overflow-x:hidden;height:100%;\" data-projects-showcase-modal-body><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"mt-[32px] flex justify-start max-[767px]:justify-center\">\n\t\t\t\t<a href=\"\/en\/projects\/\" class=\"group relative z-0 isolate inline-flex items-center justify-center whitespace-nowrap rounded-[16px] border border-green-200 bg-white px-[24px] py-[16px] overflow-hidden max-[767px]:w-full\">\n\t\t\t\t\t<span class=\"relative z-0 isolate inline-flex items-center gap-[8px]\">\n\t\t\t\t\t\t<span class=\"absolute right-0 top-1\/2 z-0 h-8 w-8 -translate-y-1\/2 rounded-full bg-green-300 transition-transform duration-300 ease-out group-hover:scale-[30] group-focus-visible:scale-[30]\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t<span class=\"relative z-10 font-accent text-[16px] font-medium uppercase tracking-[0.96px] text-primary-dark leading-[normal]\">Explore all projects<\/span>\n\t\t\t\t\t\t<span class=\"relative z-10 inline-flex h-8 w-8 items-center justify-center rounded-full text-primary-dark\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n\t\t\t\t\t\t\t\t<path d=\"M14.9385 6L20.9999 12.0613M20.9999 12.0613L14.9385 18.1227M20.9999 12.0613L3 12.0613\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section id=\"contact-form-block_1c1e5a927cdded85ebeee2198bf37e3f\" class=\"contact-form-block alignfull scroll-mt-[100px] py-[0px] md:py-[60px]\" data-component=\"contact-form\">\n\t<div class=\"mx-auto w-full max-w-[1366px] px-0 min-[768px]:px-[35px]\">\n\t\t<div class=\"contact-form-block__shell relative overflow-hidden rounded-[20px] bg-gray-200\" style=\"background-image: url(https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/94704a7a90d232b7386552fe111b84b3089aac72.jpg); --contact-form-image-position-mobile: 0% 0%; --contact-form-image-height-mobile: 253px; --contact-form-image-size-mobile: contain;\">\n\t\t\t<div class=\"flex flex-col min-[1024px]:flex-row min-[1024px]:items-stretch\">\n\t\t\t\t<div class=\"contact-form-block__media relative w-full min-[1024px]:w-1\/2\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"w-full min-[1024px]:w-1\/2 px-0 pb-0 pt-[16px] min-[1024px]:p-[24px]\">\n\t\t\t\t\t<div class=\"contact-form-block__card rounded-none bg-white px-[20px] py-[24px] min-[1024px]:rounded-[16px] min-[1024px]:px-[32px] min-[1024px]:py-[32px]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"contact-form-block__title font-heading md:text-[40px] text-[32px] md:leading-[54px] leading-[42px] font-medium uppercase tracking-[1.6px] text-green-900\">\n\t\t\t\t\t\t\t\tDo you want to know how we can collaborate?\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"contact-form-block__text mt-[16px] md:text-[24px] text-[20px] font-[400] leading-[30px] text-[#7F7F80]\">\n\t\t\t\t\t\t\t\t<p>Email me at <strong>laura@kanamehealth.com<\/strong> or complete the form and I will contact you.<br \/>\n<span id=\"formulario\"><\/span><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-[16px] contact-form-block__form\">\n\t\t\t\t\t\t\t\t<script>\nvar 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class='gform_description'>Escr\u00edbeme a laura@kanamehealth.com o completa el formulario y te contactar\u00e9.<\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_3' id='gform_3'  action='\/en\/wp-json\/wp\/v2\/pages\/483#gf_3' data-formid='3' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_3' class='gform_fields top_label form_sublabel_below description_below validation_below'><fieldset id=\"field_3_1\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >First and last name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row' id='input_3_1'>\n                            \n                            <span id='input_3_1_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.3' id='input_3_1_3' value=''   aria-required='true'   placeholder='Enter your first and last name'  \/>\n                                                    <label for='input_3_1_3' class='gform-field-label gform-field-label--type-sub '>First<\/label>\n                                                <\/span>\n                            \n                            \n                            \n                        <\/div><\/fieldset><div id=\"field_3_3\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_3'>Company<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_3_3' type='text' value='' class='large'    placeholder='Enter the company name' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_3_8\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_8'>Job title<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_3_8' type='text' value='' class='large'    placeholder='Enter your job title' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_3_5\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_5'>Phone number<\/label><div class='ginput_container ginput_container_phone'><input name='input_5' id='input_3_5' type='tel' value='' class='large'  placeholder='Phone number'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_3_6\" class=\"gfield gfield--type-email gfield--input-type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_6'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_6' id='input_3_6' type='email' value='' class='large'   placeholder='example@mail.com' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><fieldset id=\"field_3_7\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >novedades<\/legend><div class='ginput_container ginput_container_consent'><input name='input_7.1' id='input_3_7_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_3_7_1' >If you would like us to keep you updated with news and updates, check this box<\/label><input type='hidden' name='input_7.2' value='If you would like us to keep you updated with news and updates, check this box' class='gform_hidden' \/><input type='hidden' name='input_7.3' value='3' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_3_9\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Consent<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container 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id=\"testimonials-block_c20aab0b9941ee2f09b0bf801f31b9ea\" class=\"testimonials-block alignfull py-[60px] min-[1024px]:py-[120px]\" data-component=\"testimonials\" data-testimonials>\n\t<div class=\"mx-auto w-full max-w-[1366px] px-[26px] md:px-[35px] \">\n\t\t<div class=\"flex flex-col gap-[24px] min-[1024px]:flex-row min-[1024px]:items-start min-[1024px]:gap-[40px] justify-between\">\n\t\t\t\t\t\t\t<h2 class=\"font-heading text-[32px] leading-[42px] font-medium uppercase tracking-[1.92px] text-green-900  min-[768px]:text-[48px] min-[768px]:leading-[65px] min-[768px]:tracking-[2.88px] max-w-[474px]\">\n\t\t\t\t\tTestimonials that motivate us\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t<div class=\"min-[1024px]:w-1\/2 min-[1024px]:max-w-1\/2 gap-4\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-heading  font-normal text-green-900 text-[24px] leading-[32px] tracking-[1.44px]\">\n\t\t\t\t\t\tOur clients value our ability to combine strategic vision, proximity and impactful execution.\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600\">\n\t\t\t\t\t\tWe support healthcare organisations in building solid brands, communicating with coherence and generating a real impact.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"mt-[32px] flex w-full items-end justify-end gap-[10px]\" data-testimonials-pagination>\n\t\t\t\t<button type=\"button\" class=\"inline-flex h-[28px] w-[28px] items-center justify-center rounded-full bg-[#AA5E52] text-white\" aria-label=\"Anterior\" data-testimonials-prev>\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t<path d=\"M9.06146 6L3.00011 12.0613M3.00011 12.0613L9.06146 18.1227M3.00011 12.0613L21 12.0613\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/button>\n\t\t\t\t<span class=\"font-[Oswald] text-[20px] font-light uppercase tracking-[1.2px] text-primary-dark leading-[normal]\" data-testimonials-count>01\/01<\/span>\n\t\t\t\t<button type=\"button\" class=\"inline-flex h-[28px] w-[28px] items-center justify-center rounded-full bg-[#AA5E52] text-white\" aria-label=\"Siguiente\" data-testimonials-next>\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t<path d=\"M14.9385 6L20.9999 12.0613M20.9999 12.0613L14.9385 18.1227M20.9999 12.0613L3 12.0613\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"mt-[32px] \">\n\t\t\t\t<div class=\"swiper w-full\" data-testimonials-swiper>\n\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"testimonial-card flex min-h-[315px] flex-col gap-[32px] rounded-[16px] bg-[#396861] p-[24px] text-white\">\n\t\t\t<div class=\"flex flex-col gap-[8px]\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-[Oswald] text-[24px] font-light uppercase tracking-[1.44px] text-white leading-normal\">\n\t\t\t\t\t\tLowe Sporre\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"font-['Noto Sans'] text-[14px] font-normal uppercase leading-[20px] tracking-[0.84px] text-white opacity-80\">\n\t\t\t\t\t\tCEO, AIS Medical Network\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<p class=\"font-['Noto Sans'] text-[14px] font-normal leading-[20px] text-white\">\n\t\t\t\t\tSTRATEGY THAT DRIVES ACTION:<br><br>\r\nWhat stands out most about Kaname Health is the quality of their strategy and their highly practical approach. Everything they propose is designed to be implemented and deliver results from day one. Just as importantly, they have a deep understanding of the business, something that, in my experience, is not always found among marketing professionals.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"testimonial-card flex min-h-[315px] flex-col gap-[32px] rounded-[16px] bg-[#396861] p-[24px] text-white\">\n\t\t\t<div class=\"flex flex-col gap-[8px]\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-[Oswald] text-[24px] font-light uppercase tracking-[1.44px] text-white leading-normal\">\n\t\t\t\t\t\tRoc\u00edo D\u00edaz S\u00e1nchez\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"font-['Noto Sans'] text-[14px] font-normal uppercase leading-[20px] tracking-[0.84px] text-white opacity-80\">\n\t\t\t\t\t\tCEO, FutureMeds\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<p class=\"font-['Noto Sans'] text-[14px] font-normal leading-[20px] text-white\">\n\t\t\t\t\tSTRATEGY, DIGITAL AND EXECUTION:<br><br>\r\nLaura helped us bring structure and consistency to our communications, strengthening our brand identity and developing digital initiatives focused on patient recruitment for clinical trials. Her ability to combine strategy, execution, and project coordination was instrumental in driving initiatives such as our 3rd Research Conference and helping us move forward with speed and confidence.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"testimonial-card flex min-h-[315px] flex-col gap-[32px] rounded-[16px] bg-[#396861] p-[24px] text-white\">\n\t\t\t<div class=\"flex flex-col gap-[8px]\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-[Oswald] text-[24px] font-light uppercase tracking-[1.44px] text-white leading-normal\">\n\t\t\t\t\t\tLuis Dur\u00e1n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"font-['Noto Sans'] text-[14px] font-normal uppercase leading-[20px] tracking-[0.84px] text-white opacity-80\">\n\t\t\t\t\t\tChief Technology Officer (CTO), Bienzobas\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<p class=\"font-['Noto Sans'] text-[14px] font-normal leading-[20px] text-white\">\n\t\t\t\t\tHEALTHCARE, BRAND AND DIGITAL EXPERTISE:<br><br>\r\nLaura combines extensive healthcare experience with deep expertise in branding, marketing, and the digital environment. Her ability to prioritize initiatives, provide sound judgment, and focus resources helped us move forward with greater speed and confidence at a key moment for the organization.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"testimonial-card flex min-h-[315px] flex-col gap-[32px] rounded-[16px] bg-[#396861] p-[24px] text-white\">\n\t\t\t<div class=\"flex flex-col gap-[8px]\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-[Oswald] text-[24px] font-light uppercase tracking-[1.44px] text-white leading-normal\">\n\t\t\t\t\t\tJohn Allen\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"font-['Noto Sans'] text-[14px] font-normal uppercase leading-[20px] tracking-[0.84px] text-white opacity-80\">\n\t\t\t\t\t\tCEO, Mercurius Health\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<p class=\"font-['Noto Sans'] text-[14px] font-normal leading-[20px] text-white\">\n\t\t\t\t\tSTRATEGIC CLARITY AND ALIGNMENT:<br><br>\r\nLaura and her team brought strategic clarity at a critical moment for our organization. They helped us move from fragmented messaging to a coherent brand and a strong, unified narrative. Their ability to integrate seamlessly with the internal team, understand the business context, and align stakeholders around a common direction was truly exceptional.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"testimonial-card flex min-h-[315px] flex-col gap-[32px] rounded-[16px] bg-[#396861] p-[24px] text-white\">\n\t\t\t<div class=\"flex flex-col gap-[8px]\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-[Oswald] text-[24px] font-light uppercase tracking-[1.44px] text-white leading-normal\">\n\t\t\t\t\t\tCarlos Dom\u00ednguez &amp; Federico Vizcayno De Barutell\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"font-['Noto Sans'] text-[14px] font-normal uppercase leading-[20px] tracking-[0.84px] text-white opacity-80\">\n\t\t\t\t\t\tManaging Partners &amp; Founders, Benefit Brokers\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<p class=\"font-['Noto Sans'] text-[14px] font-normal leading-[20px] text-white\">\n\t\t\t\t\tA TURNING POINT FOR OUR ORGANIZATION:<br><br>\r\nKaname Health helped us redefine our brand and bring consistency to all our communications. The rebranding, new website, corporate materials, and ongoing support over the years have enabled us to project a much stronger, more coherent image that reflects the evolution of our business.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n\t<section id=\"faq-accordion-block_3e148385529df1340edce80103ac1cd7\" class=\"faq-accordion-block  py-[60px] \">\n\t\t<div class=\"mx-auto w-full max-w-[1366px] px-[26px] min-[768px]:px-[35px]\">\n\t\t\t<div class=\"flex flex-col gap-[32px] min-[1024px]:flex-row min-[1024px]:gap-[109px]\">\n\t\t\t\t<div class=\"w-full min-[1024px]:max-w-[415px] min-[1024px]:shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"font-heading text-[32px] font-medium uppercase tracking-[1.92px] leading-[42px] text-green-900\">\n\t\t\t\t\t\t\tFrequently Asked Questions\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"faq-accordion__intro mt-[24px] text-[24px] leading-[32px] tracking-[1.44px] text-green-900\">\n\t\t\t\t\t\t\tWe answer common questions before hiring\u00a0<mark> healthcare branding, marketing and communication services.<\/mark>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"flex-1\">\n\t\t\t\t\t<div class=\"divide-y divide-[#F2B4A6]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<details class=\"group\">\n\t\t\t\t\t\t\t<summary class=\"flex items-center justify-between gap-[16px] cursor-pointer select-none px-[24px] py-[24px]\">\n\t\t\t\t\t\t\t\t<div class=\"faq-accordion__question flex w-full flex-col justify-end gap-[16px] text-[20px] font-medium uppercase tracking-[1.2px] leading-[28px] text-green-900\">\n\t\t\t\t\t\t\t\t\t<p>Who is this service for?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<span class=\"relative inline-flex h-[22px] w-[22px] shrink-0 items-center justify-center rounded-full bg-[#F2B4A6] text-[#653830]\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t<svg class=\"h-[12px] w-[12px] group-open:hidden\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M8 3V13M13 8H3\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t<svg class=\"hidden h-[12px] w-[12px] group-open:inline\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M13 8H3\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t\t\t\t<div class=\"faq-accordion__answer px-[24px] pb-[24px] text-[16px] leading-[24px] text-[#636362]\" id=\"faq-accordion-block_3e148385529df1340edce80103ac1cd7-item-0\">\n\t\t\t\t\t\t\t\t<p>Branding \/ Brand Strategy. Ideal for organisations that:<\/p>\n<ul>\n<li>Are growing, integrating or redefining their positioning<\/li>\n<li>Need to differentiate themselves in a competitive environment<\/li>\n<li>Must unify their narrative after mergers or internal changes<\/li>\n<li>Have scattered messages or an unsolidified identity<\/li>\n<\/ul>\n<p>Continuous External Management. Especially designed for companies that:<\/p>\n<ul>\n<li>Do not have a marketing\/communication department<\/li>\n<li>Have a team, but lack seniority, order or vision<\/li>\n<li>Are expanding and need structure and alignment<\/li>\n<li>Seek continuity, insight and coherence in the day-to-day<\/li>\n<li>Want to improve reputation, efficiency and coordination<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/details>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<details class=\"group\">\n\t\t\t\t\t\t\t<summary class=\"flex items-center justify-between gap-[16px] cursor-pointer select-none px-[24px] py-[24px]\">\n\t\t\t\t\t\t\t\t<div class=\"faq-accordion__question flex w-full flex-col justify-end gap-[16px] text-[20px] font-medium uppercase tracking-[1.2px] leading-[28px] text-green-900\">\n\t\t\t\t\t\t\t\t\t<p>How does Kaname Health differ from a communication or marketing agency?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<span class=\"relative inline-flex h-[22px] w-[22px] shrink-0 items-center justify-center rounded-full bg-[#F2B4A6] text-[#653830]\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t<svg class=\"h-[12px] w-[12px] group-open:hidden\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M8 3V13M13 8H3\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t<svg class=\"hidden h-[12px] w-[12px] group-open:inline\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M13 8H3\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t\t\t\t<div class=\"faq-accordion__answer px-[24px] pb-[24px] text-[16px] leading-[24px] text-[#636362]\" id=\"faq-accordion-block_3e148385529df1340edce80103ac1cd7-item-1\">\n\t\t\t\t\t\t\t\t<p>We think, lead and coordinate like an internal department. We set the course, focus and strategic and operational coherence, adapted to the reality of each company.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/details>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<details class=\"group\">\n\t\t\t\t\t\t\t<summary class=\"flex items-center justify-between gap-[16px] cursor-pointer select-none px-[24px] py-[24px]\">\n\t\t\t\t\t\t\t\t<div class=\"faq-accordion__question flex w-full flex-col justify-end gap-[16px] text-[20px] font-medium uppercase tracking-[1.2px] leading-[28px] text-green-900\">\n\t\t\t\t\t\t\t\t\t<p>How does Kaname Health differ from a freelancer?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<span class=\"relative inline-flex h-[22px] w-[22px] shrink-0 items-center justify-center rounded-full bg-[#F2B4A6] text-[#653830]\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t<svg class=\"h-[12px] w-[12px] group-open:hidden\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M8 3V13M13 8H3\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t<svg class=\"hidden h-[12px] w-[12px] group-open:inline\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M13 8H3\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t\t\t\t<div class=\"faq-accordion__answer px-[24px] pb-[24px] text-[16px] leading-[24px] text-[#636362]\" id=\"faq-accordion-block_3e148385529df1340edce80103ac1cd7-item-2\">\n\t\t\t\t\t\t\t\t<p>We are a professional structure with specialists in creative, digital, audiovisual and PR. We don&#8217;t just perform one-off tasks: we direct, unify and move your brand forward.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/details>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<details class=\"group\">\n\t\t\t\t\t\t\t<summary class=\"flex items-center justify-between gap-[16px] cursor-pointer select-none px-[24px] py-[24px]\">\n\t\t\t\t\t\t\t\t<div class=\"faq-accordion__question flex w-full flex-col justify-end gap-[16px] text-[20px] font-medium uppercase tracking-[1.2px] leading-[28px] text-green-900\">\n\t\t\t\t\t\t\t\t\t<p>Can we hire only the fractional CMO services without doing a previous branding project?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<span class=\"relative inline-flex h-[22px] w-[22px] shrink-0 items-center justify-center rounded-full bg-[#F2B4A6] text-[#653830]\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t<svg class=\"h-[12px] w-[12px] group-open:hidden\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M8 3V13M13 8H3\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t<svg class=\"hidden h-[12px] w-[12px] group-open:inline\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M13 8H3\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t\t\t\t<div class=\"faq-accordion__answer px-[24px] pb-[24px] text-[16px] leading-[24px] text-[#636362]\" id=\"faq-accordion-block_3e148385529df1340edce80103ac1cd7-item-3\">\n\t\t\t\t\t\t\t\t<p>Yes. Both services are independent and complementary. We can start with a diagnosis and continuous management, or with a branding project if the brand needs redefining. We adapt to your starting point.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/details>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<details class=\"group\">\n\t\t\t\t\t\t\t<summary class=\"flex items-center justify-between gap-[16px] cursor-pointer select-none px-[24px] py-[24px]\">\n\t\t\t\t\t\t\t\t<div class=\"faq-accordion__question flex w-full flex-col justify-end gap-[16px] text-[20px] font-medium uppercase tracking-[1.2px] leading-[28px] text-green-900\">\n\t\t\t\t\t\t\t\t\t<p>What type of healthcare companies are your services intended for?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<span class=\"relative inline-flex h-[22px] w-[22px] shrink-0 items-center justify-center rounded-full bg-[#F2B4A6] text-[#653830]\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t<svg class=\"h-[12px] w-[12px] group-open:hidden\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M8 3V13M13 8H3\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t<svg class=\"hidden h-[12px] w-[12px] group-open:inline\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M13 8H3\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t\t\t\t<div class=\"faq-accordion__answer px-[24px] pb-[24px] text-[16px] leading-[24px] text-[#636362]\" id=\"faq-accordion-block_3e148385529df1340edce80103ac1cd7-item-4\">\n\t\t\t\t\t\t\t\t<p>Healthcare companies of various sizes and countries, in phases of growth, professionalisation or transformation.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/details>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<details class=\"group\">\n\t\t\t\t\t\t\t<summary class=\"flex items-center justify-between gap-[16px] cursor-pointer select-none px-[24px] py-[24px]\">\n\t\t\t\t\t\t\t\t<div class=\"faq-accordion__question flex w-full flex-col justify-end gap-[16px] text-[20px] font-medium uppercase tracking-[1.2px] leading-[28px] text-green-900\">\n\t\t\t\t\t\t\t\t\t<p>How is the work organised if you are a fractional CMO?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<span class=\"relative inline-flex h-[22px] w-[22px] shrink-0 items-center justify-center rounded-full bg-[#F2B4A6] text-[#653830]\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t<svg class=\"h-[12px] w-[12px] group-open:hidden\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M8 3V13M13 8H3\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t<svg class=\"hidden h-[12px] w-[12px] group-open:inline\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M13 8H3\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t\t\t\t<div class=\"faq-accordion__answer px-[24px] pb-[24px] text-[16px] leading-[24px] text-[#636362]\" id=\"faq-accordion-block_3e148385529df1340edce80103ac1cd7-item-5\">\n\t\t\t\t\t\t\t\t<p>We integrate into your dynamics: meetings, planning, coordination of agencies and teams. We function as an internal department, with flexibility.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/details>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<details class=\"group\">\n\t\t\t\t\t\t\t<summary class=\"flex items-center justify-between gap-[16px] cursor-pointer select-none px-[24px] py-[24px]\">\n\t\t\t\t\t\t\t\t<div class=\"faq-accordion__question flex w-full flex-col justify-end gap-[16px] text-[20px] font-medium uppercase tracking-[1.2px] leading-[28px] text-green-900\">\n\t\t\t\t\t\t\t\t\t<p>What is the return or impact of your work?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<span class=\"relative inline-flex h-[22px] w-[22px] shrink-0 items-center justify-center rounded-full bg-[#F2B4A6] text-[#653830]\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t<svg class=\"h-[12px] w-[12px] group-open:hidden\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M8 3V13M13 8H3\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t<svg class=\"hidden h-[12px] w-[12px] group-open:inline\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M13 8H3\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t\t\t\t<div class=\"faq-accordion__answer px-[24px] pb-[24px] text-[16px] leading-[24px] text-[#636362]\" id=\"faq-accordion-block_3e148385529df1340edce80103ac1cd7-item-6\">\n\t\t\t\t\t\t\t\t<p>Our work brings coherence, focus and continuity to the brand and communication. This translates into greater reputation, efficiency, internal alignment as well as measurable results in the medium and long term.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/details>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<details class=\"group\">\n\t\t\t\t\t\t\t<summary class=\"flex items-center justify-between gap-[16px] cursor-pointer select-none px-[24px] py-[24px]\">\n\t\t\t\t\t\t\t\t<div class=\"faq-accordion__question flex w-full flex-col justify-end gap-[16px] text-[20px] font-medium uppercase tracking-[1.2px] leading-[28px] text-green-900\">\n\t\t\t\t\t\t\t\t\t<p>Why are you called Kaname Health?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<span class=\"relative inline-flex h-[22px] w-[22px] shrink-0 items-center justify-center rounded-full bg-[#F2B4A6] text-[#653830]\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t<svg class=\"h-[12px] w-[12px] group-open:hidden\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M8 3V13M13 8H3\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t<svg class=\"hidden h-[12px] w-[12px] group-open:inline\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M13 8H3\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t\t\t\t<div class=\"faq-accordion__answer px-[24px] pb-[24px] text-[16px] leading-[24px] text-[#636362]\" id=\"faq-accordion-block_3e148385529df1340edce80103ac1cd7-item-7\">\n\t\t\t\t\t\t\t\t<p>\u201cKaname\u201d means <em>essence<\/em> or <em>vital point<\/em>: what makes something truly what it is. And that is what we seek: for your brand to connect with its essence and communicate with coherence, to help it grow.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/details>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-483","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>External branding and marketing services | Kaname Health<\/title>\n<meta name=\"description\" content=\"Boost your business with our external branding and marketing services. 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