{"id":487,"date":"2026-04-28T12:13:53","date_gmt":"2026-04-28T12:13:53","guid":{"rendered":"https:\/\/kanamehealth.com\/portfolio\/"},"modified":"2026-07-31T13:45:55","modified_gmt":"2026-07-31T13:45:55","slug":"projects","status":"publish","type":"page","link":"https:\/\/kanamehealth.com\/en\/projects\/","title":{"rendered":"Projects"},"content":{"rendered":"\n<section id=\"hero-split-block_d6d0d07ac73581bcbb9420dd24c67f02\" class=\"hero-split-block bg-linear-to-br from-white via-white to-primary-50\/40 \" data-component=\"hero-split\">\n<div class=\"w-full flex\">\n\t\t<div class=\"ml-0 flex w-full flex-col md:gap-10 min-[1060px]:flex-row min-[1060px]:items-stretch min-[1060px]:justify-between min-[1060px]:gap-16\">\n\t\t\t<div class=\"order-2 min-[1060px]:order-1 flex flex-col justify-center  flex-1 min-w-0 min-[1060px]:pl-[35px] max-[1059px]:max-w-none max-[1059px]:w-full max-[1059px]:px-[26px] max-[1059px]:pt-[24px] max-[1059px]:pb-[32px]\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"font-heading text-[32px] leading-[42px] font-medium uppercase tracking-[1.92px] text-green-900 min-[768px]:text-[40px] min-[768px]:leading-[54px] min-[768px]:tracking-[2.4px] min-[1125px]:text-[48px] min-[1125px]:leading-[65px] min-[1125px]:tracking-[2.88px]\">\n\t\t\t\t\t\tHealthcare branding and marketing projects with excellent results\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"mt-5 max-w-xl\" style=\"color:var(--Green-green-600,#49867D);font-family:Rubik;font-size:20px;font-style:normal;font-weight:500;line-height:28px;letter-spacing:1.2px;text-transform:uppercase;\">\n\t\t\t\t\t\tStrategy, brand and communication applied to the reality of the healthcare sector.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"mt-6 flex max-[1059px]:w-full max-[1059px]:justify-stretch min-[1060px]:justify-start\">\n\t\t\t\t\t\t<a href=\"#projects-loop-block_46925c9ec9be392f924647f12f0640d9\" class=\"group relative inline-flex items-center justify-center whitespace-nowrap rounded-[16px] border border-[#DDE2DF] hover:border-[#AFCDC9] bg-white px-[24px] py-[12px] overflow-hidden max-[1059px]:w-full\">\n\t\t\t\t\t\t\t<span class=\"relative inline-flex items-center gap-[8px]\">\n\t\t\t\t\t\t\t\t<span class=\"absolute right-0 top-1\/2 z-0 h-8 w-8 -translate-y-1\/2 rounded-full bg-green-300 transition-transform duration-300 ease-out group-hover:scale-[30] group-focus-visible:scale-[30]\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"relative z-10 font-accent text-[16px] font-medium uppercase tracking-[0.96px] text-primary-dark leading-[normal]\">View all projects<\/span>\n\t\t\t\t\t\t\t\t<span class=\"relative z-10 inline-flex h-8 w-8 items-center justify-center rounded-full text-primary-dark\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M14.9385 6L20.9999 12.0613M20.9999 12.0613L14.9385 18.1227M20.9999 12.0613L3 12.0613\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"order-1 min-[1060px]:order-2 relative overflow-hidden bg-transparent w-full max-w-[671px] aspect-[671\/768] min-[1060px]:w-[671px] min-[1060px]:h-[768px] min-[1060px]:shrink-0 max-[1059px]:max-w-none\" data-hero-split-slider data-hero-split-interval=\"3000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"absolute inset-0 opacity-100 transition-opacity duration-700 ease-in-out\" data-hero-split-slide>\n\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"647\" height=\"560\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Contact-form-1.png\" class=\"w-full h-full object-cover\" alt=\"\" loading=\"eager\" decoding=\"async\" sizes=\"(min-width: 1060px) 45vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Contact-form-1.png 647w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/Contact-form-1-300x260.png 300w\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"kaname-image-overlay\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"kaname-image-overlay__letter\">E<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"kaname-image-overlay__line\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"kaname-image-overlay__letter\">I<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"marquee-block_41805e6e7039c1f04cce0baf255b9f96\" class=\"w-full relative overflow-hidden marquee-block alignfull bg-white\" style=\"--marquee-padding-mobile: 60px; --marquee-padding-desktop: 80px;\" data-component=\"marquee\" data-marquee-speed=\"40\">\n\t<div class=\"mx-auto w-full relative z-10\">\n\t\t\t\t\t<div class=\"mx-auto flex w-full max-w-[1366px] justify-center px-[35px] max-[767px]:px-[26px]\">\n\t\t\t\t<h2 class=\"w-full text-center font-heading text-[24px] font-medium uppercase tracking-[1.44px] leading-[32px] text-green-900\">\n\t\t\t\t\tFrom essence to action\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\n\t\t<div class=\"overflow-hidden\" data-marquee-viewport>\n\t\t\t<div class=\"marquee-track flex w-max items-center gap-3 whitespace-nowrap\" data-marquee-track>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-6 flex h-[70px] flex-col items-center justify-center gap-[7px] rounded-[5.133px] bg-white\/90 px-[14px] backdrop-blur-[14px]\">\n\t\t\t\t\t\t\t\t<img width=\"240\" height=\"60\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/06\/logo-ais-ok.jpg\" class=\"w-auto object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-6 flex h-[70px] flex-col items-center justify-center gap-[7px] rounded-[5.133px] bg-white\/90 px-[14px] backdrop-blur-[14px]\">\n\t\t\t\t\t\t\t\t<img width=\"202\" height=\"64\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/logo-quiron.png\" class=\"w-auto object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-6 flex h-[70px] flex-col items-center justify-center gap-[7px] rounded-[5.133px] bg-white\/90 px-[14px] backdrop-blur-[14px]\">\n\t\t\t\t\t\t\t\t<img width=\"196\" height=\"75\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/logo-genesis.png\" class=\"w-auto object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-6 flex h-[70px] flex-col items-center justify-center gap-[7px] rounded-[5.133px] bg-white\/90 px-[14px] backdrop-blur-[14px]\">\n\t\t\t\t\t\t\t\t<img width=\"197\" height=\"69\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/logo-affidea.png\" class=\"w-auto object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-6 flex h-[70px] flex-col items-center justify-center gap-[7px] rounded-[5.133px] bg-white\/90 px-[14px] backdrop-blur-[14px]\">\n\t\t\t\t\t\t\t\t<img width=\"189\" height=\"89\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/logo-mercurius.png\" class=\"w-auto object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-6 flex h-[70px] flex-col items-center justify-center gap-[7px] rounded-[5.133px] bg-white\/90 px-[14px] backdrop-blur-[14px]\">\n\t\t\t\t\t\t\t\t<img width=\"187\" height=\"67\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/logo-wegemvz.png\" class=\"w-auto object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-6 flex h-[70px] flex-col items-center justify-center gap-[7px] rounded-[5.133px] bg-white\/90 px-[14px] backdrop-blur-[14px]\">\n\t\t\t\t\t\t\t\t<img width=\"215\" height=\"63\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/logo-futuremeds.png\" class=\"w-auto object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-6 flex h-[70px] flex-col items-center justify-center gap-[7px] rounded-[5.133px] bg-white\/90 px-[14px] backdrop-blur-[14px]\">\n\t\t\t\t\t\t\t\t<img width=\"209\" height=\"67\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/logo-bienzobas.png\" class=\"w-auto object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-6 flex h-[70px] flex-col items-center justify-center gap-[7px] rounded-[5.133px] bg-white\/90 px-[14px] backdrop-blur-[14px]\">\n\t\t\t\t\t\t\t\t<img width=\"196\" height=\"87\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/logo-gccc.png\" class=\"w-auto object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-6 flex h-[70px] flex-col items-center justify-center gap-[7px] rounded-[5.133px] bg-white\/90 px-[14px] backdrop-blur-[14px]\">\n\t\t\t\t\t\t\t\t<img width=\"149\" height=\"70\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-143.png\" class=\"w-auto object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-6 flex h-[70px] flex-col items-center justify-center gap-[7px] rounded-[5.133px] bg-white\/90 px-[14px] backdrop-blur-[14px]\">\n\t\t\t\t\t\t\t\t<img width=\"217\" height=\"64\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/logo-nordetia.png\" class=\"w-auto object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-6 flex h-[70px] flex-col items-center justify-center gap-[7px] rounded-[5.133px] bg-white\/90 px-[14px] backdrop-blur-[14px]\">\n\t\t\t\t\t\t\t\t<img width=\"443\" height=\"114\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/images-2-e1777902191593.png\" class=\"w-auto object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-6 flex h-[70px] flex-col items-center justify-center gap-[7px] rounded-[5.133px] bg-white\/90 px-[14px] backdrop-blur-[14px]\">\n\t\t\t\t\t\t\t\t<img width=\"189\" height=\"45\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/06\/miranza-logo.png\" class=\"w-auto object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-6 flex h-[70px] flex-col items-center justify-center gap-[7px] rounded-[5.133px] bg-white\/90 px-[14px] backdrop-blur-[14px]\">\n\t\t\t\t\t\t\t\t<img width=\"134\" height=\"72\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/logo-irca.png\" class=\"w-auto object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-6 flex h-[70px] flex-col items-center justify-center gap-[7px] rounded-[5.133px] bg-white\/90 px-[14px] backdrop-blur-[14px]\">\n\t\t\t\t\t\t\t\t<img width=\"180\" height=\"78\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/07\/logo-capdet.png\" class=\"w-auto object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<\/section>\n\n\n\n<section id=\"projects-loop-block_46925c9ec9be392f924647f12f0640d9\" class=\"projects-loop-block alignfull py-[60px] min-[1024px]:py-[120px]\" data-component=\"projects-loop\" data-projects-loop>\n\t<style>\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-intro-text h3 {\n\t\t\tcolor: var(--Green-green-600, #49867D);\n\t\t\tfont-family: Rubik;\n\t\t\tfont-size: 20px;\n\t\t\tfont-style: normal;\n\t\t\tfont-weight: 500;\n\t\t\tline-height: 28px;\n\t\t\tletter-spacing: 1.2px;\n\t\t\ttext-transform: uppercase;\n\t\t\tmargin-bottom: 4px;\n\t\t}\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-main-title {\n\t\t\tcolor: var(--Green-green-900, #223E3A);\n\t\t\tfont-family: Rubik;\n\t\t\tfont-size: 24px;\n\t\t\tfont-style: normal;\n\t\t\tfont-weight: 500;\n\t\t\tline-height: 32px;\n\t\t\tletter-spacing: 1.44px;\n\t\t\ttext-transform: uppercase;\n\t\t}\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-intro-text p {\n\t\t\tmargin: 0 0 4px !important;\n\t\t}\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-intro-text ul {\n\t\t\tlist-style: disc !important;\n\t\t\tpadding-left: 20px !important;\n\t\t\tmargin: 0 0 4px !important;\n\t\t}\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-intro-text ul li {\n\t\t\tdisplay: list-item !important;\n\t\t\tlist-style: disc !important;\n\t\t}\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-modal-content > ul > li,\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-modal-content > ol > li {\n\t\t\tcolor: var(--Orange-orange-600, #DA7969);\n\t\t\tfont-family: Rubik;\n\t\t\tfont-size: 20px;\n\t\t\tfont-style: normal;\n\t\t\tfont-weight: 500;\n\t\t\tline-height: 118.506%;\n\t\t}\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-modal-content > ul {\n\t\t\tlist-style: none !important;\n\t\t\tpadding-left: 0 !important;\n\t\t}\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-modal-content > ul > li {\n\t\t\tdisplay: block;\n\t\t\tposition: relative;\n\t\t\tpadding-left: 32px;\n\t\t}\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-modal-content > ul > li::before {\n\t\t\tcontent: '';\n\t\t\tdisplay: block;\n\t\t\twidth: 24px;\n\t\t\theight: 24px;\n\t\t\tposition: absolute;\n\t\t\tleft: 0;\n\t\t\ttop: 0;\n\t\t\tbackground-repeat: no-repeat;\n\t\t\tbackground-position: center;\n\t\t\tbackground-size: 24px 24px;\n\t\t\tbackground-image: url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewBox='0 0 24 24' fill='none'%3E%3Cpath d='M14.9385 6L20.9999 12.0613M20.9999 12.0613L14.9385 18.1227M20.9999 12.0613L3 12.0613' stroke='%23DA7969' stroke-width='1.6' stroke-linecap='round' stroke-linejoin='round'\/%3E%3C\/svg%3E\");\n\t\t}\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-modal-content li li {\n\t\t\tcolor: var(--Grey-grey-900, #616162);\n\t\t\tfont-family: Rubik;\n\t\t\tfont-size: 16px;\n\t\t\tfont-style: normal;\n\t\t\tfont-weight: 400;\n\t\t\tline-height: 24px;\n\t\t}\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-modal-content li ul {\n\t\t\tlist-style: disc !important;\n\t\t\tmargin: 8px 0 0;\n\t\t\tpadding-left: 20px;\n\t\t}\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-modal-content li ol {\n\t\t\tlist-style: decimal !important;\n\t\t\tmargin: 8px 0 0;\n\t\t\tpadding-left: 20px;\n\t\t}\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-modal-content li > p,\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-modal-content ul + p,\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-modal-content ol + p,\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-modal-content li + p {\n\t\t\tcolor: var(--Grey-grey-900, #616162) !important;\n\t\t\tfont-family: Rubik !important;\n\t\t\tfont-size: 16px !important;\n\t\t\tfont-style: normal !important;\n\t\t\tfont-weight: 400 !important;\n\t\t\tline-height: 24px !important;\n\t\t}\n\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-modal-content {\n\t\t\toverflow: hidden;\n\t\t\ttransition: height 360ms cubic-bezier(0.22, 0.61, 0.36, 1), opacity 240ms ease;\n\t\t\twill-change: height, opacity;\n\t\t}\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-modal-content.is-collapsed { opacity: 0.96; }\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-modal-content.is-expanded { opacity: 1; }\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 [data-projects-loop-modal-overlay] { opacity: 0; transition: opacity 280ms ease; }\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 [data-projects-loop-modal-overlay] [role=\"dialog\"] {\n\t\t\topacity: 0;\n\t\t\ttransform: translateY(16px) scale(0.98);\n\t\t\ttransition: opacity 280ms ease, transform 280ms cubic-bezier(0.22, 0.61, 0.36, 1);\n\t\t}\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 [data-projects-loop-modal-overlay].is-open { opacity: 1; }\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 [data-projects-loop-modal-overlay].is-open [role=\"dialog\"] { opacity: 1; transform: translateY(0) scale(1); }\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-modal-heading { flex-direction: column-reverse; }\n\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-modal-media-item { width: 100%; }\n\t\t@media (min-width: 768px) {\n\t\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-modal-heading { flex-direction: row; }\n\t\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-modal-media-item { width: calc(50% - 12px); }\n\t\t}\n\t\t@media (min-width: 1024px) {\n\t\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-main-title {\n\t\t\t\tfont-size: 48px;\n\t\t\t\tline-height: 65px;\n\t\t\t\tletter-spacing: 2.88px;\n\t\t\t}\n\t\t\t#projects-loop-block_46925c9ec9be392f924647f12f0640d9 .projects-loop-modal-media-item { width: calc(33.333% - 16px); }\n\t\t}\n\t<\/style>\n\t<div class=\"mx-auto w-full max-w-[1366px] px-[26px] md:px-[35px]\">\n\t\t\t\t\t<div class=\"mb-8 flex flex-col gap-6 min-[1024px]:mb-12 min-[1024px]:flex-row min-[1024px]:gap-10\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"projects-loop-main-title min-[1024px]:w-1\/2\">\n\t\t\t\t\t\tAll our projects for the healthcare sector\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-intro-text min-[1024px]:w-1\/2\" style=\"color:#636362;font-family:Rubik;font-size:16px;font-style:normal;font-weight:400;line-height:24px;\">\n\t\t\t\t\t\t<h3>How we work<\/h3>\n<p style=\"margin:0 0 4px;\">Each project is born from a close collaboration with the client, acting as part of their team to:<\/p>\n<ul>\n<li>Define the strategy<\/li>\n<li>Organise and align brand, marketing and communication<\/li>\n<li>Activate plans with a real impact on business<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"grid grid-cols-1 gap-6 md:grid-cols-2 lg:grid-cols-3\">\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\">\n\t\t\t\t\t\t\t<img width=\"1000\" height=\"688\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-portada-1.jpg\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-portada-1.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-portada-1-300x206.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-portada-1-768x528.jpg 768w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\tQuir\u00f3nsalud\t\t\t\t<\/h3>\n\n\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-loop-open=\"projects-loop-modal-495-xnbDJa\">\n\t\t\t\t\t<span class=\"w-max\">View more<\/span>\n\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tBuilding a Brand. Integrating a Group. \n\nWe led the creation of Quir\u00f3nsalud and the transformation of its corporate marketing function, enabling the group to speak with one voice and grow under a unified brand.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\">\n\t\t\t\t\t\t\t<img width=\"582\" height=\"300\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-40.png\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-40.png 582w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-40-300x155.png 300w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\tGenesisCare\t\t\t\t<\/h3>\n\n\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-loop-open=\"projects-loop-modal-496-sLi7lm\">\n\t\t\t\t\t<span class=\"w-max\">View more<\/span>\n\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tBuilding a Leading Oncology Brand and a Scalable Marketing Function.\n\nAs Head of Marketing and Communications, we structured the department, unified multiple\nbrands, and defined the group&#039;s strategic communications platform.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\">\n\t\t\t\t\t\t\t<img width=\"1000\" height=\"589\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-portada.jpg\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-portada.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-portada-300x177.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-portada-768x452.jpg 768w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\tAffidea\t\t\t\t<\/h3>\n\n\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-loop-open=\"projects-loop-modal-499-ngZmP9\">\n\t\t\t\t\t<span class=\"w-max\">View more<\/span>\n\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tAligning Brand, Marketing, and Business Across a Growing Organization.\n\nWe supported the group as Fractional CMO, structuring marketing and communications and aligning them with growth objectives in Spain.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\">\n\t\t\t\t\t\t\t<img width=\"1000\" height=\"998\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-portada.jpg\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-portada.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-portada-300x300.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-portada-150x150.jpg 150w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-portada-768x766.jpg 768w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\tMercurius health\t\t\t\t<\/h3>\n\n\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-loop-open=\"projects-loop-modal-500-K7ZKvQ\">\n\t\t\t\t\t<span class=\"w-max\">View more<\/span>\n\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tFrom Rebranding to Group Marketing Leadership.\nWe initiated the brand transformation and later led marketing and communications,\nworking closely with business development and international expansion teams.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\">\n\t\t\t\t\t\t\t<img width=\"414\" height=\"342\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik-portada.png\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik-portada.png 414w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik-portada-300x248.png 300w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\tWEGE Klinik &#038;  WEGE MVZ\t\t\t\t<\/h3>\n\n\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-loop-open=\"projects-loop-modal-501-nlOz3Y\">\n\t\t\t\t\t<span class=\"w-max\">View more<\/span>\n\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tRepositioning a Historic Hospital for a New Phase of Growth.\nWe led the rebranding and marketing and communications strategy to align brand, patient acquisition, and business objectives for this hospital in Germany.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\">\n\t\t\t\t\t\t\t<img width=\"1000\" height=\"492\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/futuremeds-portada.jpg\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/futuremeds-portada.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/futuremeds-portada-300x148.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/futuremeds-portada-768x378.jpg 768w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\tFUTUREMEDS\t\t\t\t<\/h3>\n\n\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-loop-open=\"projects-loop-modal-502-aorYTt\">\n\t\t\t\t\t<span class=\"w-max\">View more<\/span>\n\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tAdapting an International Company to the Spanish Market.\nAs Fractional CMO, we developed the positioning, communications, and patient\nacquisition strategy to drive growth in Spain.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\">\n\t\t\t\t\t\t\t<img width=\"1200\" height=\"600\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-portada-4.jpg\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-portada-4.jpg 1200w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-portada-4-300x150.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-portada-4-1024x512.jpg 1024w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-portada-4-768x384.jpg 768w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\tBienzobas\t\t\t\t<\/h3>\n\n\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-loop-open=\"projects-loop-modal-503-AWFdq9\">\n\t\t\t\t\t<span class=\"w-max\">View more<\/span>\n\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tTransforming a Brand and Building a Sustainable Marketing Function.\nAs Fractional CMO, we redefined the company&#039;s positioning and structured its marketing and communications activities to support growth.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\">\n\t\t\t\t\t\t\t<img width=\"1260\" height=\"600\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/364d36c6c28c21ec6b4dab1bb88fbbe853c76c1d.webp\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/364d36c6c28c21ec6b4dab1bb88fbbe853c76c1d.webp 1260w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/364d36c6c28c21ec6b4dab1bb88fbbe853c76c1d-300x143.webp 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/364d36c6c28c21ec6b4dab1bb88fbbe853c76c1d-1024x488.webp 1024w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/364d36c6c28c21ec6b4dab1bb88fbbe853c76c1d-768x366.webp 768w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\tGCCC (GenesisCare &#038; Cl\u00ednica Corach\u00e1n)\t\t\t\t<\/h3>\n\n\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-loop-open=\"projects-loop-modal-504-WPXvza\">\n\t\t\t\t\t<span class=\"w-max\">View more<\/span>\n\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tCreating a New Benchmark in Oncology Excellence.\nWe led the brand, marketing, and communications strategy for a joint venture between two leading healthcare organizations.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\">\n\t\t\t\t\t\t\t<img width=\"1200\" height=\"600\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-portada.jpg\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-portada.jpg 1200w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-portada-300x150.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-portada-1024x512.jpg 1024w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-portada-768x384.jpg 768w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\tBENEFIT BROKERS\t\t\t\t<\/h3>\n\n\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-loop-open=\"projects-loop-modal-505-XEVNYm\">\n\t\t\t\t\t<span class=\"w-max\">View more<\/span>\n\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tTransforming a Brand to Drive Business Growth.\nAs an external marketing and communications partner, we redefined the company\u2019s positioning and developed a digital strategy aligned with its growth objectives.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\">\n\t\t\t\t\t\t\t<img width=\"1000\" height=\"741\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-portada.jpg\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-portada.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-portada-300x222.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-portada-768x569.jpg 768w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\tNordetia\t\t\t\t<\/h3>\n\n\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-loop-open=\"projects-loop-modal-506-biUP6N\">\n\t\t\t\t\t<span class=\"w-max\">View more<\/span>\n\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tLeading the Development of an International Healthcare Brand.\nAs Global CMO, we developed the brand, marketing, and communications strategy that aligned markets, teams, and messaging under a shared vision.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\">\n\t\t\t\t\t\t\t<img width=\"2560\" height=\"1456\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/2543a3e79bd60c43d0d2458dd1e6c631bc51c40e-scaled.webp\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/2543a3e79bd60c43d0d2458dd1e6c631bc51c40e-scaled.webp 2560w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/2543a3e79bd60c43d0d2458dd1e6c631bc51c40e-300x171.webp 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/2543a3e79bd60c43d0d2458dd1e6c631bc51c40e-1024x582.webp 1024w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/2543a3e79bd60c43d0d2458dd1e6c631bc51c40e-768x437.webp 768w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/2543a3e79bd60c43d0d2458dd1e6c631bc51c40e-1536x873.webp 1536w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/2543a3e79bd60c43d0d2458dd1e6c631bc51c40e-2048x1165.webp 2048w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\tSEOR\t\t\t\t<\/h3>\n\n\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-loop-open=\"projects-loop-modal-507-TqetlS\">\n\t\t\t\t\t<span class=\"w-max\">View more<\/span>\n\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tBuilding Visibility and Influence for a Medical Specialty.\nWe led SEOR\u2019s communications strategy for several years, delivering flagship campaigns and creating the National Radiation Oncology Day initiative.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"group flex h-full flex-col rounded-[16px] bg-white p-6 md:shadow-sm transition-colors duration-200 hover:bg-[#EEEFF0]\">\n\t\t\t\t\t\t\t<img width=\"1200\" height=\"600\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-portada-2.jpg\" class=\"h-[300px] w-full rounded-[12px] object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-portada-2.jpg 1200w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-portada-2-300x150.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-portada-2-1024x512.jpg 1024w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-portada-2-768x384.jpg 768w\" \/>\t\t\t\n\t\t\t<div class=\"mt-6 mb-4 flex items-center justify-between gap-4\">\n\t\t\t\t<h3 class=\"font-heading md:text-[24px] text-[18px] md:leading-[32px] leading-normal font-medium uppercase md:tracking-[0.08em] tracking-[1.08px] text-green-900 \">\n\t\t\t\t\tVEMOS (Miranza)\t\t\t\t<\/h3>\n\n\t\t\t\t<button type=\"button\" class=\"inline-flex cursor-pointer items-center gap-[8px] text-[16px] font-normal text-orange-600 transition-colors duration-200 group-hover:text-[#653830] group-hover:underline\" data-projects-loop-open=\"projects-loop-modal-508-XyMaNT\">\n\t\t\t\t\t<span class=\"w-max\">View more<\/span>\n\t\t\t\t\t<span class=\"inline-flex h-8 w-8 shrink-0 items-center justify-center rounded-full bg-orange-600 text-white transition-colors duration-200 group-hover:bg-[#653830]\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\">\n\t\t\t\t\t\t\t<path d=\"M7.7998 0.799805V14.7998M14.7998 7.7998H0.799805\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"mt-[16px] text-[16px] leading-[24px] text-gray-600 mb-[24px]\">\n\t\t\t\t\tCreating a Strong Identity for a European Innovation Project.\nWe defined the brand, narrative, and communication assets that supported the project\u2019s early-stage development.\t\t\t\t<\/p>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"hidden\" data-projects-loop-modal-templates>\n\t\t\t\t\t\t\t\t\t\t\t<template data-projects-loop-modal-template=\"projects-loop-modal-495-xnbDJa\">\n\t\t\t<div class=\"w-full pr-2\" style=\"min-height:100%;box-sizing:border-box;\">\n\t\t\t\t<div class=\"mb-6 flex flex-col gap-5 min-[768px]:flex-row min-[768px]:items-start min-[768px]:justify-between\">\n\t\t\t\t\t<div class=\"min-w-0 w-full flex-1\">\n\t\t\t\t\t\t<div class=\"projects-loop-modal-heading flex w-full items-start justify-between gap-4 min-[768px]:items-center\">\n\t\t\t\t\t\t\t<h3 class=\"text-[24px] leading-[32px] tracking-[1.44px] min-[768px]:text-[32px] min-[768px]:leading-[42px] min-[768px]:tracking-[1.92px]\" style=\"margin:0;color:var(--Green-green-900,#223E3A);font-family:Rubik;font-style:normal;font-weight:500;text-transform:uppercase;\">\n\t\t\t\t\t\t\t\tQuir\u00f3nsalud\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"shrink-0 min-[768px]:ml-auto\">\n\t\t\t\t\t\t\t\t\t<img width=\"226\" height=\"80\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-149.png\" class=\"h-[80px] w-[198px] object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-content is-collapsed mt-4 max-w-[760px] text-gray-700\" style=\"font-family:Rubik;font-size:20px;font-style:normal;font-weight:400;line-height:118.506%;\" data-projects-loop-modal-content>\n\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Leading hospital group in Spain<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The integration of IDC Salud and Quir\u00f3n hospitals led to the creation of one of the largest healthcare groups in the country, with over 60 hospitals, including Teknon, Dexeus and Ruber.<br>It was essential to create a unified brand, organise a complex architecture and build a marketing function capable of supporting the group\u2019s growth. And so Quir\u00f3nsalud emerged, with its slogan &#8220;Health, person to person&#8221;, which remains in use today.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Challenges:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Creating a solid, unified brand following the merger.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Organising a complex brand architecture.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Evolving from tactical marketing to a strategic, global group-wide approach.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">CMO \/ Corporate Marketing Director, leading the creation of the department, the transformation of the marketing model and the development of the group\u2019s new brand.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Lineas of action:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Creation and structuring of the corporate marketing department.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Definition of brand architecture (80+ assets).<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of identity, narrative, tagline and brand guidelines.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Design of marketing, communication and commercial support plans.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of digital strategy and assets.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Acquisition, loyalty, patient experience and lead generation programmes.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Impact:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">A leading, coherent and recognisable brand across all touchpoints.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Communication aligned throughout the entire group.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Marketing fully integrated with business objectives.<\/li>\n\n\n\n<li style=\"margin:6px 0\">A solid foundation for the group\u2019s growth and consolidation.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<button type=\"button\" class=\"mt-5 inline-flex items-center gap-2 hover:underline\" style=\"color:var(--Orange-orange-600,#DA7969);font-family:Rubik;font-size:16px;font-style:normal;font-weight:400;line-height:24px;cursor:pointer;\" data-projects-loop-toggle-content data-read-more-label=\"Read more\" data-read-less-label=\"Read less\">\n\t\t\t\t\t\t\t\t<span data-projects-loop-toggle-label>Read more<\/span>\n\t\t\t\t\t\t\t\t<span style=\"display:flex;padding:4px;justify-content:center;align-items:center;gap:10px;border-radius:32px;background:var(--Orange-orange-600,#DA7969);\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M12 5V19M19 12H5\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap content-center items-center gap-6 self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-salud.png\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1448\" height=\"756\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-salud.png\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-salud.png 1448w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-salud-300x157.png 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-salud-1024x535.png 1024w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-salud-768x401.png 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-marca-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"707\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-marca-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-marca-1.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-marca-1-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quiron-marca-1-768x543.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-2.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"547\" height=\"392\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-2.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-2.jpg 547w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-2-300x215.jpg 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-4.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"497\" height=\"308\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-4.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-4.jpg 497w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-4-300x186.jpg 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-5.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"402\" height=\"339\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-5.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-5.jpg 402w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/quironsalud-5-300x253.jpg 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/template>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<template data-projects-loop-modal-template=\"projects-loop-modal-496-sLi7lm\">\n\t\t\t<div class=\"w-full pr-2\" style=\"min-height:100%;box-sizing:border-box;\">\n\t\t\t\t<div class=\"mb-6 flex flex-col gap-5 min-[768px]:flex-row min-[768px]:items-start min-[768px]:justify-between\">\n\t\t\t\t\t<div class=\"min-w-0 w-full flex-1\">\n\t\t\t\t\t\t<div class=\"projects-loop-modal-heading flex w-full items-start justify-between gap-4 min-[768px]:items-center\">\n\t\t\t\t\t\t\t<h3 class=\"text-[24px] leading-[32px] tracking-[1.44px] min-[768px]:text-[32px] min-[768px]:leading-[42px] min-[768px]:tracking-[1.92px]\" style=\"margin:0;color:var(--Green-green-900,#223E3A);font-family:Rubik;font-style:normal;font-weight:500;text-transform:uppercase;\">\n\t\t\t\t\t\t\t\tGenesisCare\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"shrink-0 min-[768px]:ml-auto\">\n\t\t\t\t\t\t\t\t\t<img width=\"248\" height=\"70\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-151.png\" class=\"h-[80px] w-[198px] object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-content is-collapsed mt-4 max-w-[760px] text-gray-700\" style=\"font-family:Rubik;font-size:20px;font-style:normal;font-weight:400;line-height:118.506%;\" data-projects-loop-modal-content>\n\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">International medical and radiation oncology group.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">An international group growing through acquisitions. In Spain, the integration of IMOncology and Oncosur required brand unification in parallel with global evolution, ensuring consistency across markets, teams, and business lines.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Challenges:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Integrating various companies under a single brand.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Defining a clear, differential positioning adapted to each country&#8217;s culture.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Aligning brand, marketing, and business.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">CMO \/ Internal Director of Marketing and Communication in Spain, leading the structuring of the department and co-leading the international brand evolution.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Lines of action:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Creation and structuring of the marketing department.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Integration of acquired brands under a common model.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Definition of positioning, narrative, and value proposition.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of the digital ecosystem, campaigns, and plans for patient acquisition and referring physician loyalty.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Design of marketing and communication plans and business support.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Launch of new centres with 360\u00ba strategies.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Co-leadership of the international rebranding.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Impact:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">A unified, coherent, and recognisable brand across different markets.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Effective alignment between countries, teams, and business lines.<\/li>\n\n\n\n<li style=\"margin:6px 0\">A structured and scalable marketing function.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Direct support for the group&#8217;s growth and expansion.<\/li>\n\n\n\n<li style=\"margin:6px 0\">International award: Best Brand Evolution \u2013 Transform Awards Europe (2019).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<button type=\"button\" class=\"mt-5 inline-flex items-center gap-2 hover:underline\" style=\"color:var(--Orange-orange-600,#DA7969);font-family:Rubik;font-size:16px;font-style:normal;font-weight:400;line-height:24px;cursor:pointer;\" data-projects-loop-toggle-content data-read-more-label=\"Read more\" data-read-less-label=\"Read less\">\n\t\t\t\t\t\t\t\t<span data-projects-loop-toggle-label>Read more<\/span>\n\t\t\t\t\t\t\t\t<span style=\"display:flex;padding:4px;justify-content:center;align-items:center;gap:10px;border-radius:32px;background:var(--Orange-orange-600,#DA7969);\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M12 5V19M19 12H5\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap content-center items-center gap-6 self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/watch?v=CnrV8y6Cjaw\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/CnrV8y6Cjaw\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/CnrV8y6Cjaw\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/watch?v=Oumy53SaPLk\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/Oumy53SaPLk\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/Oumy53SaPLk\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/watch?v=oVYoktUdWhw\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/oVYoktUdWhw\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/oVYoktUdWhw\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"714\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-1.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-1-300x214.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-1-768x548.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/evento-genesis-care.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"676\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/evento-genesis-care.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/evento-genesis-care.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/evento-genesis-care-300x203.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/evento-genesis-care-768x519.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-2.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"752\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-2.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-2.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-2-300x226.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-2-768x578.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-3.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"465\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-3.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-3.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-3-300x140.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-care-3-768x357.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"315\" height=\"180\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis.jpg 315w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-300x171.jpg 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis.2.png\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"609\" height=\"358\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis.2.png\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis.2.png 609w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis.2-300x176.png 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-3.png\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"537\" height=\"534\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-3.png\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-3.png 537w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-3-300x298.png 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-3-150x150.png 150w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-patrocinio.png\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"728\" height=\"363\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-patrocinio.png\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-patrocinio.png 728w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/genesis-patrocinio-300x150.png 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/template>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<template data-projects-loop-modal-template=\"projects-loop-modal-499-ngZmP9\">\n\t\t\t<div class=\"w-full pr-2\" style=\"min-height:100%;box-sizing:border-box;\">\n\t\t\t\t<div class=\"mb-6 flex flex-col gap-5 min-[768px]:flex-row min-[768px]:items-start min-[768px]:justify-between\">\n\t\t\t\t\t<div class=\"min-w-0 w-full flex-1\">\n\t\t\t\t\t\t<div class=\"projects-loop-modal-heading flex w-full items-start justify-between gap-4 min-[768px]:items-center\">\n\t\t\t\t\t\t\t<h3 class=\"text-[24px] leading-[32px] tracking-[1.44px] min-[768px]:text-[32px] min-[768px]:leading-[42px] min-[768px]:tracking-[1.92px]\" style=\"margin:0;color:var(--Green-green-900,#223E3A);font-family:Rubik;font-style:normal;font-weight:500;text-transform:uppercase;\">\n\t\t\t\t\t\t\t\tAffidea\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"shrink-0 min-[768px]:ml-auto\">\n\t\t\t\t\t\t\t\t\t<img width=\"173\" height=\"70\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-142.png\" class=\"h-[80px] w-[198px] object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-content is-collapsed mt-4 max-w-[760px] text-gray-700\" style=\"font-family:Rubik;font-size:20px;font-style:normal;font-weight:400;line-height:118.506%;\" data-projects-loop-modal-content>\n\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">International diagnostic imaging and outpatient centre group (15+ countries)<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A process of growth and integration of centres within the Spanish market, requiring brand structuring, the professionalisation of the marketing and communication function, and alignment with the group&#8217;s overall strategy.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Challenges:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Structuring the marketing and communication department and connecting it with the business.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Building a coherent and powerful identity for the Spanish market.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Integrating acquired brands under a common identity.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Aligning local development with international strategy.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">External Marketing and Communication Director (Fractional CMO model), with ongoing strategic and operational responsibility.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Lines of action:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Definition of positioning and brand architecture in Spain.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of identity, narrative and key messages.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Creation and structuring of the marketing and communication department and definition of operational processes.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Coordination with international teams and alignment with global strategy.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of the marketing ecosystem (digital, content and reputation).<\/li>\n\n\n\n<li style=\"margin:6px 0\">Definition and activation of business-oriented marketing and communication plans.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Impact:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">A structured, coherent brand aligned with the international group.<\/li>\n\n\n\n<li style=\"margin:6px 0\">A professionalised, business-oriented marketing and communication department.<\/li>\n\n\n\n<li style=\"margin:6px 0\">An organisation aligned in its messaging, processes and execution.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Improved market visibility, acquisition and positioning.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<button type=\"button\" class=\"mt-5 inline-flex items-center gap-2 hover:underline\" style=\"color:var(--Orange-orange-600,#DA7969);font-family:Rubik;font-size:16px;font-style:normal;font-weight:400;line-height:24px;cursor:pointer;\" data-projects-loop-toggle-content data-read-more-label=\"Read more\" data-read-less-label=\"Read less\">\n\t\t\t\t\t\t\t\t<span data-projects-loop-toggle-label>Read more<\/span>\n\t\t\t\t\t\t\t\t<span style=\"display:flex;padding:4px;justify-content:center;align-items:center;gap:10px;border-radius:32px;background:var(--Orange-orange-600,#DA7969);\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M12 5V19M19 12H5\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap content-center items-center gap-6 self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/watch?v=nWXZi9HuwTY\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/nWXZi9HuwTY\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/nWXZi9HuwTY\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-2.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"685\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-2.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-2.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-2-300x206.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-2-768x526.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-3.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"704\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-3.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-3.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-3-300x211.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-3-768x541.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-4.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"708\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-4.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-4.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-4-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/affidea-4-768x544.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/arquitectura-marca-affidea.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"627\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/arquitectura-marca-affidea.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/arquitectura-marca-affidea.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/arquitectura-marca-affidea-300x188.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/arquitectura-marca-affidea-768x482.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/template>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<template data-projects-loop-modal-template=\"projects-loop-modal-500-K7ZKvQ\">\n\t\t\t<div class=\"w-full pr-2\" style=\"min-height:100%;box-sizing:border-box;\">\n\t\t\t\t<div class=\"mb-6 flex flex-col gap-5 min-[768px]:flex-row min-[768px]:items-start min-[768px]:justify-between\">\n\t\t\t\t\t<div class=\"min-w-0 w-full flex-1\">\n\t\t\t\t\t\t<div class=\"projects-loop-modal-heading flex w-full items-start justify-between gap-4 min-[768px]:items-center\">\n\t\t\t\t\t\t\t<h3 class=\"text-[24px] leading-[32px] tracking-[1.44px] min-[768px]:text-[32px] min-[768px]:leading-[42px] min-[768px]:tracking-[1.92px]\" style=\"margin:0;color:var(--Green-green-900,#223E3A);font-family:Rubik;font-style:normal;font-weight:500;text-transform:uppercase;\">\n\t\t\t\t\t\t\t\tMercurius health\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"shrink-0 min-[768px]:ml-auto\">\n\t\t\t\t\t\t\t\t\t<img width=\"198\" height=\"70\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-146.png\" class=\"h-[80px] w-[198px] object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-content is-collapsed mt-4 max-w-[760px] text-gray-700\" style=\"font-family:Rubik;font-size:20px;font-style:normal;font-weight:400;line-height:118.506%;\" data-projects-loop-modal-content>\n\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">International oncology solutions group (currently part of Alliance Medical).<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Growth through acquisitions and international expansion, with a need to structure brand, marketing, and communication in an integrated manner.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Challenges:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Clarifying the essence, positioning, and value proposition of the group.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Building a coherent and consistent identity across international environments.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Creating an operational and scalable marketing and communication model.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Aligning strategy, brand, marketing, and communication with business objectives.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Initial external management (Fractional CMO model) for rebranding and structuring, with subsequent internal appointment to lead strategy and execution at a group level.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Lines of action:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Definition of purpose, positioning, and corporate narrative.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Design of the brand, marketing, and communication strategy at group level.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Definition of the marketing ecosystem (digital, content, and channels).<\/li>\n\n\n\n<li style=\"margin:6px 0\">Definition and activation of multichannel marketing plans.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Management of internal teams and external collaborators.<\/li>\n\n\n\n<li style=\"margin:6px 0\">CRM implementation for the group.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Impact:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">A clear, structured brand aligned with the growth strategy.<\/li>\n\n\n\n<li style=\"margin:6px 0\">A structured and scalable marketing model at an international level.<\/li>\n\n\n\n<li style=\"margin:6px 0\">A coherent message across different markets and organisational levels.<\/li>\n\n\n\n<li style=\"margin:6px 0\">A solid platform for international growth and expansion.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<button type=\"button\" class=\"mt-5 inline-flex items-center gap-2 hover:underline\" style=\"color:var(--Orange-orange-600,#DA7969);font-family:Rubik;font-size:16px;font-style:normal;font-weight:400;line-height:24px;cursor:pointer;\" data-projects-loop-toggle-content data-read-more-label=\"Read more\" data-read-less-label=\"Read less\">\n\t\t\t\t\t\t\t\t<span data-projects-loop-toggle-label>Read more<\/span>\n\t\t\t\t\t\t\t\t<span style=\"display:flex;padding:4px;justify-content:center;align-items:center;gap:10px;border-radius:32px;background:var(--Orange-orange-600,#DA7969);\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M12 5V19M19 12H5\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap content-center items-center gap-6 self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/watch?v=Lvr3wuOimSo\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/Lvr3wuOimSo\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/Lvr3wuOimSo\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"544\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-300x163.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-768x418.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"510\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-1.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-1-300x153.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-health-1-768x392.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-2.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"800\" height=\"569\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-2.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-2.jpg 800w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-2-300x213.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-2-768x546.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"800\" height=\"447\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-1.jpg 800w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-1-300x168.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/mercurius-1-768x429.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/template>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<template data-projects-loop-modal-template=\"projects-loop-modal-501-nlOz3Y\">\n\t\t\t<div class=\"w-full pr-2\" style=\"min-height:100%;box-sizing:border-box;\">\n\t\t\t\t<div class=\"mb-6 flex flex-col gap-5 min-[768px]:flex-row min-[768px]:items-start min-[768px]:justify-between\">\n\t\t\t\t\t<div class=\"min-w-0 w-full flex-1\">\n\t\t\t\t\t\t<div class=\"projects-loop-modal-heading flex w-full items-start justify-between gap-4 min-[768px]:items-center\">\n\t\t\t\t\t\t\t<h3 class=\"text-[24px] leading-[32px] tracking-[1.44px] min-[768px]:text-[32px] min-[768px]:leading-[42px] min-[768px]:tracking-[1.92px]\" style=\"margin:0;color:var(--Green-green-900,#223E3A);font-family:Rubik;font-style:normal;font-weight:500;text-transform:uppercase;\">\n\t\t\t\t\t\t\t\tWEGE Klinik &#038;  WEGE MVZ\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"shrink-0 min-[768px]:ml-auto\">\n\t\t\t\t\t\t\t\t\t<img width=\"254\" height=\"70\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-148.png\" class=\"h-[80px] w-[198px] object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-content is-collapsed mt-4 max-w-[760px] text-gray-700\" style=\"font-family:Rubik;font-size:20px;font-style:normal;font-weight:400;line-height:118.506%;\" data-projects-loop-modal-content>\n\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Hospital in Germany (Bonn): Radiotherapy, radiosurgery, interventional radiology, and palliative care.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A hospital historically known as Robert Janker Klinik (RJK), with an image strongly associated with palliative care rather than its core business areas (oncology and radiology). Its integration into Mercurius Health required a redefinition of its positioning to evolve towards a broader model aligned with the group\u2019s strategy.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Challenges:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Reformulating the positioning and broadening the market perception of the hospital.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Building a new brand identity consistent with the group strategy.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Aligning brand, communication, and patient acquisition in the German market.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Internal management from Mercurius Health, leading the rebranding, strategic definition of brand, marketing, and communication, as well as operational implementation.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Lines of action:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Definition of value proposition, positioning, and narrative.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of verbal and visual identity.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Design of the marketing and communication strategy.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Definition and activation of patient acquisition strategies and referring physician relations.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Impact:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">A repositioned brand aligned with the growth strategy.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Evolution of the hospital\u2019s perception within the market.<\/li>\n\n\n\n<li style=\"margin:6px 0\">A structured marketing and communication foundation for future development.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<button type=\"button\" class=\"mt-5 inline-flex items-center gap-2 hover:underline\" style=\"color:var(--Orange-orange-600,#DA7969);font-family:Rubik;font-size:16px;font-style:normal;font-weight:400;line-height:24px;cursor:pointer;\" data-projects-loop-toggle-content data-read-more-label=\"Read more\" data-read-less-label=\"Read less\">\n\t\t\t\t\t\t\t\t<span data-projects-loop-toggle-label>Read more<\/span>\n\t\t\t\t\t\t\t\t<span style=\"display:flex;padding:4px;justify-content:center;align-items:center;gap:10px;border-radius:32px;background:var(--Orange-orange-600,#DA7969);\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M12 5V19M19 12H5\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap content-center items-center gap-6 self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/watch?v=dafQtK3ERmU\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/dafQtK3ERmU\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/dafQtK3ERmU\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"370\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-1.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-1-300x111.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-1-768x284.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-2.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"1333\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-2.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-2.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-2-225x300.jpg 225w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-2-768x1024.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-3.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"412\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-3.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-3.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-3-300x124.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-3-768x316.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-4.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"667\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-4.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-4.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-4-300x200.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-4-768x512.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-5.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"667\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-5.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-5.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-5-300x200.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-klinik-5-768x512.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"500\" height=\"233\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik.jpg 500w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik-300x140.jpg 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik-4.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"500\" height=\"385\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik-4.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik-4.jpg 500w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik-4-300x231.jpg 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik-3.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"491\" height=\"385\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik-3.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik-3.jpg 491w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik-3-300x235.jpg 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik-2.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"433\" height=\"516\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik-2.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik-2.jpg 433w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik-2-252x300.jpg 252w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"500\" height=\"801\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik-1.jpg 500w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wegeklinik-1-187x300.jpg 187w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"381\" height=\"554\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege.jpg 381w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/wege-206x300.jpg 206w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/template>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<template data-projects-loop-modal-template=\"projects-loop-modal-502-aorYTt\">\n\t\t\t<div class=\"w-full pr-2\" style=\"min-height:100%;box-sizing:border-box;\">\n\t\t\t\t<div class=\"mb-6 flex flex-col gap-5 min-[768px]:flex-row min-[768px]:items-start min-[768px]:justify-between\">\n\t\t\t\t\t<div class=\"min-w-0 w-full flex-1\">\n\t\t\t\t\t\t<div class=\"projects-loop-modal-heading flex w-full items-start justify-between gap-4 min-[768px]:items-center\">\n\t\t\t\t\t\t\t<h3 class=\"text-[24px] leading-[32px] tracking-[1.44px] min-[768px]:text-[32px] min-[768px]:leading-[42px] min-[768px]:tracking-[1.92px]\" style=\"margin:0;color:var(--Green-green-900,#223E3A);font-family:Rubik;font-style:normal;font-weight:500;text-transform:uppercase;\">\n\t\t\t\t\t\t\t\tFUTUREMEDS\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"shrink-0 min-[768px]:ml-auto\">\n\t\t\t\t\t\t\t\t\t<img width=\"271\" height=\"48\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/05\/674dd61a719ce75e1af62885_Logo-1.png\" class=\"h-[80px] w-[198px] object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-content is-collapsed mt-4 max-w-[760px] text-gray-700\" style=\"font-family:Rubik;font-size:20px;font-style:normal;font-weight:400;line-height:118.506%;\" data-projects-loop-modal-content>\n\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">International clinical trials company.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The entry of an international clinical trials company into the Spanish market, requiring the adaptation of its brand and communication to a new cultural and competitive environment.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Challenges:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Adapting positioning and narrative to the local market.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Developing acquisition and engagement strategies and operations.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Aligning brand, marketing and communication within the new market.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">External Marketing and Communication Director (Fractional CMO model), leading the strategic adaptation and activation within the Spanish market.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Lines of action:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Adaptation of positioning, narrative and identity to the local market.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of the marketing ecosystem (digital, content and materials).<\/li>\n\n\n\n<li style=\"margin:6px 0\">Definition and activation of marketing and communication plans.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Impact:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">A brand aligned with the Spanish market.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Clear, coherent communication adapted to the local context.<\/li>\n\n\n\n<li style=\"margin:6px 0\">A structured foundation for development and growth.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<button type=\"button\" class=\"mt-5 inline-flex items-center gap-2 hover:underline\" style=\"color:var(--Orange-orange-600,#DA7969);font-family:Rubik;font-size:16px;font-style:normal;font-weight:400;line-height:24px;cursor:pointer;\" data-projects-loop-toggle-content data-read-more-label=\"Read more\" data-read-less-label=\"Read less\">\n\t\t\t\t\t\t\t\t<span data-projects-loop-toggle-label>Read more<\/span>\n\t\t\t\t\t\t\t\t<span style=\"display:flex;padding:4px;justify-content:center;align-items:center;gap:10px;border-radius:32px;background:var(--Orange-orange-600,#DA7969);\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M12 5V19M19 12H5\" stroke=\"white\" stroke-width=\"1.6\" 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text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0002.jpg\" data-project-image-alt=\"\" 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overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0004.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"1250\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0004.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0004.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0004-240x300.jpg 240w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0004-819x1024.jpg 819w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0004-768x960.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0005.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"1250\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0005.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0005.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0005-240x300.jpg 240w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0005-819x1024.jpg 819w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0005-768x960.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0006.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"1250\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0006.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0006.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0006-240x300.jpg 240w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0006-819x1024.jpg 819w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0006-768x960.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0007.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"1250\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0007.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0007.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0007-240x300.jpg 240w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0007-819x1024.jpg 819w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0007-768x960.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0008.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"1250\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0008.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0008.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0008-240x300.jpg 240w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0008-819x1024.jpg 819w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0008-768x960.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0009.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"1250\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0009.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0009.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0009-240x300.jpg 240w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0009-819x1024.jpg 819w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0009-768x960.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0010.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"1250\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0010.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0010.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0010-240x300.jpg 240w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0010-819x1024.jpg 819w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/02_Post_Corporativos_FutureMeds_page-0010-768x960.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/future-meds-1-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"487\" height=\"594\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/future-meds-1-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/future-meds-1-1.jpg 487w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/future-meds-1-1-246x300.jpg 246w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/futuremeds-9.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"500\" height=\"602\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/futuremeds-9.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/futuremeds-9.jpg 500w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/futuremeds-9-249x300.jpg 249w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/futuremeds-2-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"467\" height=\"316\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/futuremeds-2-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/futuremeds-2-1.jpg 467w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/futuremeds-2-1-300x203.jpg 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/futuremeds-1-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"461\" height=\"303\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/futuremeds-1-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/futuremeds-1-1.jpg 461w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/futuremeds-1-1-300x197.jpg 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/shorts\/qbcR86XeUsc\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/qbcR86XeUsc\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/qbcR86XeUsc\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/template>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<template data-projects-loop-modal-template=\"projects-loop-modal-503-AWFdq9\">\n\t\t\t<div class=\"w-full pr-2\" style=\"min-height:100%;box-sizing:border-box;\">\n\t\t\t\t<div class=\"mb-6 flex flex-col gap-5 min-[768px]:flex-row min-[768px]:items-start min-[768px]:justify-between\">\n\t\t\t\t\t<div class=\"min-w-0 w-full flex-1\">\n\t\t\t\t\t\t<div class=\"projects-loop-modal-heading flex w-full items-start justify-between gap-4 min-[768px]:items-center\">\n\t\t\t\t\t\t\t<h3 class=\"text-[24px] leading-[32px] tracking-[1.44px] min-[768px]:text-[32px] min-[768px]:leading-[42px] min-[768px]:tracking-[1.92px]\" style=\"margin:0;color:var(--Green-green-900,#223E3A);font-family:Rubik;font-style:normal;font-weight:500;text-transform:uppercase;\">\n\t\t\t\t\t\t\t\tBienzobas\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"shrink-0 min-[768px]:ml-auto\">\n\t\t\t\t\t\t\t\t\t<img width=\"211\" height=\"70\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-145.png\" class=\"h-[80px] w-[198px] object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-content is-collapsed mt-4 max-w-[760px] text-gray-700\" style=\"font-family:Rubik;font-size:20px;font-style:normal;font-weight:400;line-height:118.506%;\" data-projects-loop-modal-content>\n\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Oncology services (currently part of Atrys Health).<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The need to redefine the brand and professionalise the marketing and communication function, with a focus on growth and positioning.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Challenges:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Clarifying the value proposition and positioning.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Building a solid and differential identity.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Providing structure and continuity to marketing and communication.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">External Marketing and Communication Director (Fractional CMO model), leading the strategic redefinition and providing ongoing support.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Lines of action:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Complete rebranding: purpose, positioning, values and narrative.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of verbal and visual identity.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Definition of the marketing and communication model.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of the digital ecosystem and brand assets.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Continuous strategic and operational management of marketing and communication.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Impact:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">A clear, coherent brand aligned with the business.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Structured and sustainable marketing and communication over time.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Improved positioning and capacity for growth.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<button type=\"button\" class=\"mt-5 inline-flex items-center gap-2 hover:underline\" style=\"color:var(--Orange-orange-600,#DA7969);font-family:Rubik;font-size:16px;font-style:normal;font-weight:400;line-height:24px;cursor:pointer;\" data-projects-loop-toggle-content data-read-more-label=\"Read more\" data-read-less-label=\"Read less\">\n\t\t\t\t\t\t\t\t<span data-projects-loop-toggle-label>Read more<\/span>\n\t\t\t\t\t\t\t\t<span style=\"display:flex;padding:4px;justify-content:center;align-items:center;gap:10px;border-radius:32px;background:var(--Orange-orange-600,#DA7969);\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M12 5V19M19 12H5\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap content-center items-center gap-6 self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"502\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-1.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-1-300x151.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-1-768x386.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-2.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"504\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-2.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-2.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-2-300x151.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-2-768x387.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-3.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"547\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-3.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-3.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-3-300x164.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-3-768x420.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-branding.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"558\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-branding.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-branding.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-branding-300x167.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-branding-768x429.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-branding-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"549\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-branding-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-branding-1.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-branding-1-300x165.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/bienzobas-branding-1-768x422.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/template>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<template data-projects-loop-modal-template=\"projects-loop-modal-504-WPXvza\">\n\t\t\t<div class=\"w-full pr-2\" style=\"min-height:100%;box-sizing:border-box;\">\n\t\t\t\t<div class=\"mb-6 flex flex-col gap-5 min-[768px]:flex-row min-[768px]:items-start min-[768px]:justify-between\">\n\t\t\t\t\t<div class=\"min-w-0 w-full flex-1\">\n\t\t\t\t\t\t<div class=\"projects-loop-modal-heading flex w-full items-start justify-between gap-4 min-[768px]:items-center\">\n\t\t\t\t\t\t\t<h3 class=\"text-[24px] leading-[32px] tracking-[1.44px] min-[768px]:text-[32px] min-[768px]:leading-[42px] min-[768px]:tracking-[1.92px]\" style=\"margin:0;color:var(--Green-green-900,#223E3A);font-family:Rubik;font-style:normal;font-weight:500;text-transform:uppercase;\">\n\t\t\t\t\t\t\t\tGCCC (GenesisCare &#038; Cl\u00ednica Corach\u00e1n)\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"shrink-0 min-[768px]:ml-auto\">\n\t\t\t\t\t\t\t\t\t<img width=\"90\" height=\"70\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-150.png\" class=\"h-[80px] w-[198px] object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-content is-collapsed mt-4 max-w-[760px] text-gray-700\" style=\"font-family:Rubik;font-size:20px;font-style:normal;font-weight:400;line-height:118.506%;\" data-projects-loop-modal-content>\n\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">360\u00ba Oncology Centre of Excellence<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The creation of a new brand resulting from the collaboration between GenesisCare and Cl\u00ednica Corach\u00e1n, with the objective of developing a differential model of oncological care in Barcelona. This joint project required building a unique proposition by aligning two industry leaders.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Challenges:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Defining a clear and differential value proposition within a joint model.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Building a brand from scratch by aligning multiple stakeholders.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Integrating brand, experience, and the care delivery model.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Internal management from GenesisCare, leading the brand strategy and the development of the centre&#8217;s marketing and communication model.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Lines of action:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Definition of purpose, positioning, and narrative.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of verbal and visual identity.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Conceptualisation of the 360\u00ba oncology excellence model.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Design of the communication and launch strategy.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Impact:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">A solid and differentiated brand in a highly competitive environment.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Clear positioning within the oncology excellence segment.<\/li>\n\n\n\n<li style=\"margin:6px 0\">A strategic foundation for the development and growth of the centre.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<button type=\"button\" class=\"mt-5 inline-flex items-center gap-2 hover:underline\" style=\"color:var(--Orange-orange-600,#DA7969);font-family:Rubik;font-size:16px;font-style:normal;font-weight:400;line-height:24px;cursor:pointer;\" data-projects-loop-toggle-content data-read-more-label=\"Read more\" data-read-less-label=\"Read less\">\n\t\t\t\t\t\t\t\t<span data-projects-loop-toggle-label>Read more<\/span>\n\t\t\t\t\t\t\t\t<span style=\"display:flex;padding:4px;justify-content:center;align-items:center;gap:10px;border-radius:32px;background:var(--Orange-orange-600,#DA7969);\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M12 5V19M19 12H5\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap content-center items-center gap-6 self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/watch?v=frZ_08gZIEA&#038;list=PLi2t1JSfiMCgnpXEb0Sw8r23fHPOVaAWo\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/frZ_08gZIEA\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/frZ_08gZIEA\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/watch?v=V3SDjJNYwAg\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/V3SDjJNYwAg\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/V3SDjJNYwAg\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-18.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"707\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-18.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-18.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-18-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-18-768x543.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-16.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"707\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-16.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-16.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-16-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-16-768x543.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-15.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"707\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-15.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-15.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-15-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-15-768x543.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-14.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"707\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-14.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-14.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-14-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-14-768x543.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-11.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"707\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-11.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-11.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-11-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-11-768x543.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-10.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"707\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-10.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-10.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-10-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-10-768x543.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-9.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"707\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-9.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-9.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-9-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-9-768x543.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-7.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"707\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-7.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-7.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-7-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-7-768x543.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-8.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"707\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-8.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-8.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-8-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-8-768x543.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-2.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"707\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-2.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-2.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-2-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-2-768x543.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"707\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-1.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-1-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-1-768x543.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-4.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"2480\" height=\"1754\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-4.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-4.jpg 2480w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-4-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-4-1024x724.jpg 1024w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-4-768x543.jpg 768w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-4-1536x1086.jpg 1536w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-4-2048x1448.jpg 2048w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-3.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"707\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-3.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-3.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-3-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-3-768x543.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-5.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"2480\" height=\"1754\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-5.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-5.jpg 2480w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-5-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-5-1024x724.jpg 1024w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-5-768x543.jpg 768w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-5-1536x1086.jpg 1536w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-5-2048x1448.jpg 2048w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-6.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"2480\" height=\"1754\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-6.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-6.jpg 2480w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-6-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-6-1024x724.jpg 1024w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-6-768x543.jpg 768w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-6-1536x1086.jpg 1536w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-6-2048x1448.jpg 2048w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-12.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"2480\" height=\"1754\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-12.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-12.jpg 2480w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-12-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-12-1024x724.jpg 1024w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-12-768x543.jpg 768w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-12-1536x1086.jpg 1536w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-12-2048x1448.jpg 2048w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-13.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"2480\" height=\"1754\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-13.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-13.jpg 2480w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-13-300x212.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-13-1024x724.jpg 1024w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-13-768x543.jpg 768w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-13-1536x1086.jpg 1536w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-13-2048x1448.jpg 2048w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-20.png\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"717\" height=\"506\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-20.png\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-20.png 717w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/gccc-20-300x212.png 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/template>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<template data-projects-loop-modal-template=\"projects-loop-modal-505-XEVNYm\">\n\t\t\t<div class=\"w-full pr-2\" style=\"min-height:100%;box-sizing:border-box;\">\n\t\t\t\t<div class=\"mb-6 flex flex-col gap-5 min-[768px]:flex-row min-[768px]:items-start min-[768px]:justify-between\">\n\t\t\t\t\t<div class=\"min-w-0 w-full flex-1\">\n\t\t\t\t\t\t<div class=\"projects-loop-modal-heading flex w-full items-start justify-between gap-4 min-[768px]:items-center\">\n\t\t\t\t\t\t\t<h3 class=\"text-[24px] leading-[32px] tracking-[1.44px] min-[768px]:text-[32px] min-[768px]:leading-[42px] min-[768px]:tracking-[1.92px]\" style=\"margin:0;color:var(--Green-green-900,#223E3A);font-family:Rubik;font-style:normal;font-weight:500;text-transform:uppercase;\">\n\t\t\t\t\t\t\t\tBENEFIT BROKERS\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"shrink-0 min-[768px]:ml-auto\">\n\t\t\t\t\t\t\t\t\t<img width=\"149\" height=\"70\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-143.png\" class=\"h-[80px] w-[198px] object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-content is-collapsed mt-4 max-w-[760px] text-gray-700\" style=\"font-family:Rubik;font-size:20px;font-style:normal;font-weight:400;line-height:118.506%;\" data-projects-loop-modal-content>\n\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Health insurance for companies (currently part of SABSEG group).<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A brand redefinition process and the need to structure the marketing and communication function to support business development.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Challenges:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Defining positioning and the value proposition.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Building a solid and coherent identity.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Aligning communication with business objectives.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">External marketing and communication management (Fractional CMO model), leading the rebranding process with ongoing strategic and operational responsibility.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Lines of action:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Rebranding and strategic brand definition.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of verbal and visual identity.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Definition of the marketing and communication model.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Ongoing strategic and operational management.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Impact:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">A coherent and recognisable brand.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Communication aligned with the business.<\/li>\n\n\n\n<li style=\"margin:6px 0\">A structured foundation for commercial development.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<button type=\"button\" class=\"mt-5 inline-flex items-center gap-2 hover:underline\" style=\"color:var(--Orange-orange-600,#DA7969);font-family:Rubik;font-size:16px;font-style:normal;font-weight:400;line-height:24px;cursor:pointer;\" data-projects-loop-toggle-content data-read-more-label=\"Read more\" data-read-less-label=\"Read less\">\n\t\t\t\t\t\t\t\t<span data-projects-loop-toggle-label>Read more<\/span>\n\t\t\t\t\t\t\t\t<span style=\"display:flex;padding:4px;justify-content:center;align-items:center;gap:10px;border-radius:32px;background:var(--Orange-orange-600,#DA7969);\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M12 5V19M19 12H5\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap content-center items-center gap-6 self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-6.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"523\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-6.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-6.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-6-300x157.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-6-768x402.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-3.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"578\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-3.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-3.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-3-300x173.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-3-768x444.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-2.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"591\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-2.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-2.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-2-300x177.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-2-768x454.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"680\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-1.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-1-300x204.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-1-768x522.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-4.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1080\" height=\"1350\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-4.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-4.jpg 1080w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-4-240x300.jpg 240w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-4-819x1024.jpg 819w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/benefit-brokers-4-768x960.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/template>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<template data-projects-loop-modal-template=\"projects-loop-modal-506-biUP6N\">\n\t\t\t<div class=\"w-full pr-2\" style=\"min-height:100%;box-sizing:border-box;\">\n\t\t\t\t<div class=\"mb-6 flex flex-col gap-5 min-[768px]:flex-row min-[768px]:items-start min-[768px]:justify-between\">\n\t\t\t\t\t<div class=\"min-w-0 w-full flex-1\">\n\t\t\t\t\t\t<div class=\"projects-loop-modal-heading flex w-full items-start justify-between gap-4 min-[768px]:items-center\">\n\t\t\t\t\t\t\t<h3 class=\"text-[24px] leading-[32px] tracking-[1.44px] min-[768px]:text-[32px] min-[768px]:leading-[42px] min-[768px]:tracking-[1.92px]\" style=\"margin:0;color:var(--Green-green-900,#223E3A);font-family:Rubik;font-style:normal;font-weight:500;text-transform:uppercase;\">\n\t\t\t\t\t\t\t\tNordetia\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"shrink-0 min-[768px]:ml-auto\">\n\t\t\t\t\t\t\t\t\t<img width=\"221\" height=\"70\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/Frame-152.png\" class=\"h-[80px] w-[198px] object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-content is-collapsed mt-4 max-w-[760px] text-gray-700\" style=\"font-family:Rubik;font-size:20px;font-style:normal;font-weight:400;line-height:118.506%;\" data-projects-loop-modal-content>\n\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">International aesthetic medicine and surgery group.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The creation and development of an international group with Nordic-Swiss origins during an expansion process that required building a solid brand and a marketing model aligned with growth across various markets.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Challenges:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Defining a clear positioning in a highly competitive market.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Building a coherent and scalable brand at an international level.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Aligning brand, marketing, communication and business.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">CMO \/ Global Head of Brand, Marketing and Communications, leading the strategic definition and structuring of the department at a global level.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Lines of action:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Definition of brand strategy, positioning and narrative.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of verbal and visual identity and global guidelines.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Design of the global and local marketing and communication model.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of the digital ecosystem and lead generation.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Definition of the customer journey, acquisition and loyalty.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Management of campaigns, PR, influencers and corporate communication.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Structuring of internal communication and training.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Impact:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">A solid brand prepared to scale across different markets.<\/li>\n\n\n\n<li style=\"margin:6px 0\">A structured and growth-oriented marketing model.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Effective alignment between brand, marketing and business.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Strong visibility and positioning during the initial phases of development.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<button type=\"button\" class=\"mt-5 inline-flex items-center gap-2 hover:underline\" style=\"color:var(--Orange-orange-600,#DA7969);font-family:Rubik;font-size:16px;font-style:normal;font-weight:400;line-height:24px;cursor:pointer;\" data-projects-loop-toggle-content data-read-more-label=\"Read more\" data-read-less-label=\"Read less\">\n\t\t\t\t\t\t\t\t<span data-projects-loop-toggle-label>Read more<\/span>\n\t\t\t\t\t\t\t\t<span style=\"display:flex;padding:4px;justify-content:center;align-items:center;gap:10px;border-radius:32px;background:var(--Orange-orange-600,#DA7969);\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M12 5V19M19 12H5\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap content-center items-center gap-6 self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/watch?v=ACIgZHxsq_I\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/ACIgZHxsq_I\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/ACIgZHxsq_I\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/watch?v=NpXOSvIT1fo\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/NpXOSvIT1fo\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/NpXOSvIT1fo\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"750\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-1.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-1-300x225.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-1-768x576.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-2.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1024\" height=\"768\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-2.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-2.jpg 1024w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-2-300x225.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-2-768x576.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-3.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"512\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-3.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-3.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-3-300x154.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-3-768x393.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-5.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"510\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-5.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-5.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-5-300x153.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-5-768x392.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-20.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"400\" height=\"420\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-20.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-20.jpg 400w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-20-286x300.jpg 286w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-21.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"400\" height=\"618\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-21.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-21.jpg 400w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-21-194x300.jpg 194w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-22.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"400\" height=\"610\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-22.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-22.jpg 400w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-22-197x300.jpg 197w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-23.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"400\" height=\"584\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-23.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-23.jpg 400w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-23-205x300.jpg 205w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-24.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"520\" height=\"292\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-24.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-24.jpg 520w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-24-300x168.jpg 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-25.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"450\" height=\"473\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-25.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-25.jpg 450w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/nordetia-25-285x300.jpg 285w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/template>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<template data-projects-loop-modal-template=\"projects-loop-modal-507-TqetlS\">\n\t\t\t<div class=\"w-full pr-2\" style=\"min-height:100%;box-sizing:border-box;\">\n\t\t\t\t<div class=\"mb-6 flex flex-col gap-5 min-[768px]:flex-row min-[768px]:items-start min-[768px]:justify-between\">\n\t\t\t\t\t<div class=\"min-w-0 w-full flex-1\">\n\t\t\t\t\t\t<div class=\"projects-loop-modal-heading flex w-full items-start justify-between gap-4 min-[768px]:items-center\">\n\t\t\t\t\t\t\t<h3 class=\"text-[24px] leading-[32px] tracking-[1.44px] min-[768px]:text-[32px] min-[768px]:leading-[42px] min-[768px]:tracking-[1.92px]\" style=\"margin:0;color:var(--Green-green-900,#223E3A);font-family:Rubik;font-style:normal;font-weight:500;text-transform:uppercase;\">\n\t\t\t\t\t\t\t\tSEOR\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"shrink-0 min-[768px]:ml-auto\">\n\t\t\t\t\t\t\t\t\t<img width=\"443\" height=\"114\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/images-2-e1777902191593.png\" class=\"h-[80px] w-[198px] object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-content is-collapsed mt-4 max-w-[760px] text-gray-700\" style=\"font-family:Rubik;font-size:20px;font-style:normal;font-weight:400;line-height:118.506%;\" data-projects-loop-modal-content>\n\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Medical society<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The need to increase the institutional visibility of the speciality and position it within the public and media agenda.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Challenges:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Positioning the speciality within the public sphere.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Generating media notoriety.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Creating a significant communication milestone.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">External marketing and communication management, leading the PR strategy and institutional positioning.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Lines of action:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Creation of a structured Press Office.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Design and management of the communication and PR strategy.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Establishment of the &#8220;Day of Radiation Oncology&#8221;.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of high-impact campaigns (e.g., \u201cInvisibles\u201d).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Impact:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">High media visibility and institutional recognition.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Reinforcement of the speciality&#8217;s positioning.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Generation of communication milestones with public impact.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<button type=\"button\" class=\"mt-5 inline-flex items-center gap-2 hover:underline\" style=\"color:var(--Orange-orange-600,#DA7969);font-family:Rubik;font-size:16px;font-style:normal;font-weight:400;line-height:24px;cursor:pointer;\" data-projects-loop-toggle-content data-read-more-label=\"Read more\" data-read-less-label=\"Read less\">\n\t\t\t\t\t\t\t\t<span data-projects-loop-toggle-label>Read more<\/span>\n\t\t\t\t\t\t\t\t<span style=\"display:flex;padding:4px;justify-content:center;align-items:center;gap:10px;border-radius:32px;background:var(--Orange-orange-600,#DA7969);\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M12 5V19M19 12H5\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap content-center items-center gap-6 self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/watch?v=Ps9ldCPVayQ\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/Ps9ldCPVayQ\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/Ps9ldCPVayQ\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/watch?v=8UUWjh0KBRA\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/8UUWjh0KBRA\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/8UUWjh0KBRA\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/seor-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"471\" height=\"237\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/seor-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/seor-1.jpg 471w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/seor-1-300x151.jpg 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/seor-3.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"450\" height=\"461\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/seor-3.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/seor-3.jpg 450w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/seor-3-293x300.jpg 293w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/seor-4.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"450\" height=\"581\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/seor-4.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/seor-4.jpg 450w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/seor-4-232x300.jpg 232w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover group cursor-pointer overflow-hidden bg-black text-white\" data-project-video-popup data-project-video-url=\"https:\/\/www.youtube.com\/watch?v=l0TMezN5etQ\" data-project-video-embed=\"https:\/\/www.youtube-nocookie.com\/embed\/l0TMezN5etQ\" data-project-video-kind=\"youtube\" aria-label=\"Abrir video en popup\"><img class=\"h-full w-full object-cover\" src=\"https:\/\/i.ytimg.com\/vi\/l0TMezN5etQ\/hqdefault.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><span class=\"absolute inset-0 flex items-center justify-center bg-black\/20 transition-colors group-hover:bg-black\/35\" aria-hidden=\"true\"><span class=\"flex h-14 w-14 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg transition-transform group-hover:scale-105\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/template>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<template data-projects-loop-modal-template=\"projects-loop-modal-508-XyMaNT\">\n\t\t\t<div class=\"w-full pr-2\" style=\"min-height:100%;box-sizing:border-box;\">\n\t\t\t\t<div class=\"mb-6 flex flex-col gap-5 min-[768px]:flex-row min-[768px]:items-start min-[768px]:justify-between\">\n\t\t\t\t\t<div class=\"min-w-0 w-full flex-1\">\n\t\t\t\t\t\t<div class=\"projects-loop-modal-heading flex w-full items-start justify-between gap-4 min-[768px]:items-center\">\n\t\t\t\t\t\t\t<h3 class=\"text-[24px] leading-[32px] tracking-[1.44px] min-[768px]:text-[32px] min-[768px]:leading-[42px] min-[768px]:tracking-[1.92px]\" style=\"margin:0;color:var(--Green-green-900,#223E3A);font-family:Rubik;font-style:normal;font-weight:500;text-transform:uppercase;\">\n\t\t\t\t\t\t\t\tVEMOS (Miranza)\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"shrink-0 min-[768px]:ml-auto\">\n\t\t\t\t\t\t\t\t\t<img width=\"225\" height=\"82\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/aabdcb0f7d962a43596f45ca804fa3f7a58966b3.jpg\" class=\"h-[80px] w-[198px] object-contain\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-content is-collapsed mt-4 max-w-[760px] text-gray-700\" style=\"font-family:Rubik;font-size:20px;font-style:normal;font-weight:400;line-height:118.506%;\" data-projects-loop-modal-content>\n\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">European project in ophthalmology.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Development of a European project in ophthalmology alongside Dr Ali\u00f3, requiring the creation of a brand from scratch aligned with an innovative proposition.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Challenges:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Building a brand from its origins.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Defining positioning and the value proposition.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Aligning identity, narrative, and communication.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Project led by Kaname Health in branding and brand strategy, defining the conceptual and communication foundation in close collaboration with Miranza\u2019s marketing and communication management.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Lines of action:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">Brand creation: positioning, narrative, and identity.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Development of verbal and visual identity.<\/li>\n\n\n\n<li style=\"margin:6px 0\">Definition of the digital ecosystem and brand assets.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li style=\"margin:6px 0\">Impact:\n<ul class=\"wp-block-list\" style=\"margin:12px 0;padding-left:20px\">\n<li style=\"margin:6px 0\">A clear, coherent brand aligned with the value proposition.<\/li>\n\n\n\n<li style=\"margin:6px 0\">A solid strategic foundation for the development of the project.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<button type=\"button\" class=\"mt-5 inline-flex items-center gap-2 hover:underline\" style=\"color:var(--Orange-orange-600,#DA7969);font-family:Rubik;font-size:16px;font-style:normal;font-weight:400;line-height:24px;cursor:pointer;\" data-projects-loop-toggle-content data-read-more-label=\"Read more\" data-read-less-label=\"Read less\">\n\t\t\t\t\t\t\t\t<span data-projects-loop-toggle-label>Read more<\/span>\n\t\t\t\t\t\t\t\t<span style=\"display:flex;padding:4px;justify-content:center;align-items:center;gap:10px;border-radius:32px;background:var(--Orange-orange-600,#DA7969);\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M12 5V19M19 12H5\" stroke=\"white\" stroke-width=\"1.6\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap content-center items-center gap-6 self-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-3.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"865\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-3.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-3.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-3-300x260.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-3-768x664.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-1.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"856\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-1.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-1.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-1-300x257.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-1-768x657.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-2.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"1000\" height=\"848\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-2.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-2.jpg 1000w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-2-300x254.jpg 300w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-2-768x651.jpg 768w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-20.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"450\" height=\"492\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-20.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-20.jpg 450w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-20-274x300.jpg 274w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-21.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"429\" height=\"207\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-21.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-21.jpg 429w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-21-300x145.jpg 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"projects-loop-modal-media-item relative overflow-hidden bg-gray-100\" style=\"display:flex;height:180px;padding:24px;flex-direction:column;justify-content:flex-end;align-items:flex-end;gap:10px;border-radius:16px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute inset-0 h-full w-full object-cover project-image-popup-trigger group cursor-pointer overflow-hidden bg-gray-100 text-white\" data-project-image-popup data-project-image-url=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-22.jpg\" data-project-image-alt=\"\" aria-label=\"Abrir imagen en popup\"><img width=\"500\" height=\"430\" src=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-22.jpg\" class=\"h-full w-full object-cover\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (min-width: 1024px) 33vw, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-22.jpg 500w, https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/vemos-22-300x258.jpg 300w\" \/><span class=\"project-image-popup-trigger__overlay absolute inset-0 flex items-center justify-center\" aria-hidden=\"true\"><span class=\"project-image-popup-trigger__icon flex h-12 w-12 items-center justify-center rounded-full bg-white\/90 text-green-900 shadow-lg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"M12 5V19M19 12H5\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg><\/span><\/span><\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/template>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"fixed inset-0 z-[9999] hidden items-center justify-center bg-black\/60 p-4 backdrop-blur-md\" style=\"z-index:9999;\" data-projects-loop-modal-overlay aria-hidden=\"true\">\n\t\t\t\t<div class=\"flex w-full flex-col items-end gap-4 overflow-hidden rounded-[16px] bg-white shadow-2xl\" style=\"max-width:1081px;height:700px;padding:32px;\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Detalle del proyecto\">\n\t\t\t\t\t<button type=\"button\" class=\"inline-flex items-center gap-2 hover:text-black\" style=\"cursor:pointer;\" data-projects-loop-modal-close>\n\t\t\t\t\t\t<span style=\"color:var(--Primary-Dark,#191919);font-family:Rubik;font-size:20px;font-style:normal;font-weight:400;line-height:118.506%;\">Close<\/span>\n\t\t\t\t\t\t<span aria-hidden=\"true\" style=\"color:var(--Primary-Dark,#191919);font-family:Rubik;font-size:28px;line-height:1;\">&times;<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"flex w-full min-h-0 flex-1 flex-col\" style=\"min-height:0;overflow-y:auto;overflow-x:hidden;height:100%;\" data-projects-loop-modal-body><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n\n<section id=\"marquee-block_52b451d781634343dfca5c1212e9b109\" class=\"w-full relative overflow-hidden marquee-block alignfull bg-green-700\" style=\"--marquee-padding-mobile: 60px; --marquee-padding-desktop: 60px;\" data-component=\"marquee\" data-marquee-speed=\"40\">\n\t<div class=\"mx-auto w-full relative z-10\">\n\t\t\n\t\t<div class=\"overflow-hidden\" data-marquee-viewport>\n\t\t\t<div class=\"marquee-track flex w-max items-center gap-3 whitespace-nowrap\" data-marquee-track>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\tBrands that connect\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\t\t\u00b7\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\tStrategy that drives\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\t\t\u00b7\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\tBrands that connect\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\t\t\u00b7\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\tStrategy that drives\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\t\t\u00b7\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\tBrands that connect\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\t\t\u00b7\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\tStrategy that drives\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\t\t\u00b7\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\tBrands that connect\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\t\t\u00b7\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\tStrategy that drives\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\t\t\u00b7\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\tBrands that connect\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\t\t\u00b7\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-heading uppercase text-[32px] font-normal tracking-[0.64px] min-[768px]:text-[48px] min-[768px]:tracking-[2.88px] text-white\">\n\t\t\t\t\t\t\tStrategy that drives\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<\/section>\n\n\n\n<section id=\"contact-form-block_b966a9e6dc65356d95a300d751fbf641\" class=\"contact-form-block alignfull scroll-mt-[100px] py-[0px] md:py-[60px]\" data-component=\"contact-form\">\n\t<div class=\"mx-auto w-full max-w-[1366px] px-0 min-[768px]:px-[35px]\">\n\t\t<div class=\"contact-form-block__shell relative overflow-hidden rounded-[20px] bg-gray-200\" style=\"background-image: url(https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/01\/94704a7a90d232b7386552fe111b84b3089aac72.jpg); --contact-form-image-position-mobile: 0% 0%; --contact-form-image-height-mobile: 253px; --contact-form-image-size-mobile: contain;\">\n\t\t\t<div class=\"flex flex-col min-[1024px]:flex-row min-[1024px]:items-stretch\">\n\t\t\t\t<div class=\"contact-form-block__media relative w-full min-[1024px]:w-1\/2\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"w-full min-[1024px]:w-1\/2 px-0 pb-0 pt-[16px] min-[1024px]:p-[24px]\">\n\t\t\t\t\t<div class=\"contact-form-block__card rounded-none bg-white px-[20px] py-[24px] min-[1024px]:rounded-[16px] min-[1024px]:px-[32px] min-[1024px]:py-[32px]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"contact-form-block__title font-heading md:text-[40px] text-[32px] md:leading-[54px] leading-[42px] font-medium uppercase tracking-[1.6px] text-green-900\">\n\t\t\t\t\t\t\t\tDo you want to know how we can collaborate?\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"contact-form-block__text mt-[16px] md:text-[24px] text-[20px] font-[400] leading-[30px] text-[#7F7F80]\">\n\t\t\t\t\t\t\t\t<p>Email me at <a href=\"mailto:laura@kanamehealth.com\">laura@kanamehealth.com<\/a> or complete the form and I will contact you.<br \/>\n<span id=\"formulario\"><\/span><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-[16px] contact-form-block__form\">\n\t\t\t\t\t\t\t\t<script>\nvar 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class='gform_description'>Escr\u00edbeme a laura@kanamehealth.com o completa el formulario y te contactar\u00e9.<\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_3' id='gform_3'  action='\/en\/wp-json\/wp\/v2\/pages\/487#gf_3' data-formid='3' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_3' class='gform_fields top_label form_sublabel_below description_below validation_below'><fieldset id=\"field_3_1\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >First and last name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row' id='input_3_1'>\n                            \n                            <span id='input_3_1_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.3' id='input_3_1_3' value=''   aria-required='true'   placeholder='Enter your first and last name'  \/>\n                                                    <label for='input_3_1_3' class='gform-field-label gform-field-label--type-sub '>First<\/label>\n                                                <\/span>\n                            \n                            \n                            \n                        <\/div><\/fieldset><div id=\"field_3_3\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_3'>Company<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_3_3' type='text' value='' class='large'    placeholder='Enter the company name' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_3_8\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_8'>Job title<span 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