{"id":500,"date":"2026-04-27T15:20:04","date_gmt":"2026-04-27T15:20:04","guid":{"rendered":"https:\/\/kanamehealth.com\/proyectos\/mercurius-health\/"},"modified":"2026-07-08T12:19:49","modified_gmt":"2026-07-08T12:19:49","slug":"mercurius-health","status":"publish","type":"proyecto","link":"https:\/\/kanamehealth.com\/en\/proyectos\/mercurius-health\/","title":{"rendered":"Mercurius health"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">International oncology solutions group (currently part of Alliance Medical).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Growth through acquisitions and international expansion, with a need to structure brand, marketing, and communication in an integrated manner.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Challenges:\n<ul class=\"wp-block-list\">\n<li>Clarifying the essence, positioning, and value proposition of the group.<\/li>\n\n\n\n<li>Building a coherent and consistent identity across international environments.<\/li>\n\n\n\n<li>Creating an operational and scalable marketing and communication model.<\/li>\n\n\n\n<li>Aligning strategy, brand, marketing, and communication with business objectives.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Initial external management (Fractional CMO model) for rebranding and structuring, with subsequent internal appointment to lead strategy and execution at a group level.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lines of action:\n<ul class=\"wp-block-list\">\n<li>Definition of purpose, positioning, and corporate narrative.<\/li>\n\n\n\n<li>Design of the brand, marketing, and communication strategy at group level.<\/li>\n\n\n\n<li>Definition of the marketing ecosystem (digital, content, and channels).<\/li>\n\n\n\n<li>Definition and activation of multichannel marketing plans.<\/li>\n\n\n\n<li>Management of internal teams and external collaborators.<\/li>\n\n\n\n<li>CRM implementation for the group.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Impact:\n<ul class=\"wp-block-list\">\n<li>A clear, structured brand aligned with the growth strategy.<\/li>\n\n\n\n<li>A structured and scalable marketing model at an international level.<\/li>\n\n\n\n<li>A coherent message across different markets and organisational levels.<\/li>\n\n\n\n<li>A solid platform for international growth and expansion.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>From Rebranding to Group Marketing Leadership.<br \/>\nWe initiated the brand transformation and later led marketing and communications,<br \/>\nworking closely with business development and international expansion teams.<\/p>\n","protected":false},"featured_media":828,"template":"","class_list":["post-500","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercurius health - kaname<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kanamehealth.com\/en\/proyectos\/mercurius-health\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercurius health - kaname\" \/>\n<meta property=\"og:description\" content=\"From Rebranding to Group Marketing Leadership. 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