{"id":502,"date":"2026-04-28T15:37:20","date_gmt":"2026-04-28T15:37:20","guid":{"rendered":"https:\/\/kanamehealth.com\/proyectos\/futuremeds\/"},"modified":"2026-07-09T06:34:17","modified_gmt":"2026-07-09T06:34:17","slug":"futuremeds","status":"publish","type":"proyecto","link":"https:\/\/kanamehealth.com\/en\/proyectos\/futuremeds\/","title":{"rendered":"FUTUREMEDS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">International clinical trials company.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The entry of an international clinical trials company into the Spanish market, requiring the adaptation of its brand and communication to a new cultural and competitive environment.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Challenges:\n<ul class=\"wp-block-list\">\n<li>Adapting positioning and narrative to the local market.<\/li>\n\n\n\n<li>Developing acquisition and engagement strategies and operations.<\/li>\n\n\n\n<li>Aligning brand, marketing and communication within the new market.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">External Marketing and Communication Director (Fractional CMO model), leading the strategic adaptation and activation within the Spanish market.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lines of action:\n<ul class=\"wp-block-list\">\n<li>Adaptation of positioning, narrative and identity to the local market.<\/li>\n\n\n\n<li>Development of the marketing ecosystem (digital, content and materials).<\/li>\n\n\n\n<li>Definition and activation of marketing and communication plans.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Impact:\n<ul class=\"wp-block-list\">\n<li>A brand aligned with the Spanish market.<\/li>\n\n\n\n<li>Clear, coherent communication adapted to the local context.<\/li>\n\n\n\n<li>A structured foundation for development and growth.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Adapting an International Company to the Spanish Market.<br \/>\nAs Fractional CMO, we developed the positioning, communications, and patient<br \/>\nacquisition strategy to drive growth in Spain.<\/p>\n","protected":false},"featured_media":832,"template":"","class_list":["post-502","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FUTUREMEDS - kaname<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kanamehealth.com\/en\/proyectos\/futuremeds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FUTUREMEDS - kaname\" \/>\n<meta property=\"og:description\" content=\"Adapting an International Company to the Spanish Market. 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