{"id":503,"date":"2026-04-28T15:37:20","date_gmt":"2026-04-28T15:37:20","guid":{"rendered":"https:\/\/kanamehealth.com\/proyectos\/bienzobas\/"},"modified":"2026-06-23T13:37:46","modified_gmt":"2026-06-23T13:37:46","slug":"bienzobas","status":"publish","type":"proyecto","link":"https:\/\/kanamehealth.com\/en\/proyectos\/bienzobas\/","title":{"rendered":"Bienzobas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Oncology services (currently part of Atrys Health).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The need to redefine the brand and professionalise the marketing and communication function, with a focus on growth and positioning.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Challenges:\n<ul class=\"wp-block-list\">\n<li>Clarifying the value proposition and positioning.<\/li>\n\n\n\n<li>Building a solid and differential identity.<\/li>\n\n\n\n<li>Providing structure and continuity to marketing and communication.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">External Marketing and Communication Director (Fractional CMO model), leading the strategic redefinition and providing ongoing support.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lines of action:\n<ul class=\"wp-block-list\">\n<li>Complete rebranding: purpose, positioning, values and narrative.<\/li>\n\n\n\n<li>Development of verbal and visual identity.<\/li>\n\n\n\n<li>Definition of the marketing and communication model.<\/li>\n\n\n\n<li>Development of the digital ecosystem and brand assets.<\/li>\n\n\n\n<li>Continuous strategic and operational management of marketing and communication.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Impact:\n<ul class=\"wp-block-list\">\n<li>A clear, coherent brand aligned with the business.<\/li>\n\n\n\n<li>Structured and sustainable marketing and communication over time.<\/li>\n\n\n\n<li>Improved positioning and capacity for growth.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Transforming a Brand and Building a Sustainable Marketing Function.<br \/>\nAs Fractional CMO, we redefined the company&#8217;s positioning and structured its marketing and communications activities to support growth.<\/p>\n","protected":false},"featured_media":854,"template":"","class_list":["post-503","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bienzobas - kaname<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kanamehealth.com\/en\/proyectos\/bienzobas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bienzobas - kaname\" \/>\n<meta property=\"og:description\" content=\"Transforming a Brand and Building a Sustainable Marketing Function. 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