{"id":504,"date":"2026-04-28T15:37:20","date_gmt":"2026-04-28T15:37:20","guid":{"rendered":"https:\/\/kanamehealth.com\/proyectos\/gccc-genesiscare-clinica-corachan\/"},"modified":"2026-07-08T12:10:32","modified_gmt":"2026-07-08T12:10:32","slug":"gccc-genesiscare-clinica-corachan","status":"publish","type":"proyecto","link":"https:\/\/kanamehealth.com\/en\/proyectos\/gccc-genesiscare-clinica-corachan\/","title":{"rendered":"GCCC (GenesisCare &#038; Cl\u00ednica Corach\u00e1n)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">360\u00ba Oncology Centre of Excellence<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The creation of a new brand resulting from the collaboration between GenesisCare and Cl\u00ednica Corach\u00e1n, with the objective of developing a differential model of oncological care in Barcelona. This joint project required building a unique proposition by aligning two industry leaders.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Challenges:\n<ul class=\"wp-block-list\">\n<li>Defining a clear and differential value proposition within a joint model.<\/li>\n\n\n\n<li>Building a brand from scratch by aligning multiple stakeholders.<\/li>\n\n\n\n<li>Integrating brand, experience, and the care delivery model.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Internal management from GenesisCare, leading the brand strategy and the development of the centre&#8217;s marketing and communication model.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lines of action:\n<ul class=\"wp-block-list\">\n<li>Definition of purpose, positioning, and narrative.<\/li>\n\n\n\n<li>Development of verbal and visual identity.<\/li>\n\n\n\n<li>Conceptualisation of the 360\u00ba oncology excellence model.<\/li>\n\n\n\n<li>Design of the communication and launch strategy.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Impact:\n<ul class=\"wp-block-list\">\n<li>A solid and differentiated brand in a highly competitive environment.<\/li>\n\n\n\n<li>Clear positioning within the oncology excellence segment.<\/li>\n\n\n\n<li>A strategic foundation for the development and growth of the centre.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Creating a New Benchmark in Oncology Excellence.<br \/>\nWe led the brand, marketing, and communications strategy for a joint venture between two leading healthcare organizations.<\/p>\n","protected":false},"featured_media":383,"template":"","class_list":["post-504","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GCCC (GenesisCare &amp; Cl\u00ednica Corach\u00e1n) - kaname<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kanamehealth.com\/en\/proyectos\/gccc-genesiscare-clinica-corachan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GCCC (GenesisCare &amp; Cl\u00ednica Corach\u00e1n) - kaname\" \/>\n<meta property=\"og:description\" content=\"Creating a New Benchmark in Oncology Excellence. We led the brand, marketing, and communications strategy for a joint venture between two leading healthcare organizations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kanamehealth.com\/en\/proyectos\/gccc-genesiscare-clinica-corachan\/\" \/>\n<meta property=\"og:site_name\" content=\"kaname\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-08T12:10:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kanamehealth.com\/wp-content\/uploads\/2026\/04\/364d36c6c28c21ec6b4dab1bb88fbbe853c76c1d.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1260\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kanamehealth.com\\\/en\\\/proyectos\\\/gccc-genesiscare-clinica-corachan\\\/\",\"url\":\"https:\\\/\\\/kanamehealth.com\\\/en\\\/proyectos\\\/gccc-genesiscare-clinica-corachan\\\/\",\"name\":\"GCCC (GenesisCare & Cl\u00ednica Corach\u00e1n) - kaname\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kanamehealth.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kanamehealth.com\\\/en\\\/proyectos\\\/gccc-genesiscare-clinica-corachan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kanamehealth.com\\\/en\\\/proyectos\\\/gccc-genesiscare-clinica-corachan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kanamehealth.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/364d36c6c28c21ec6b4dab1bb88fbbe853c76c1d.webp\",\"datePublished\":\"2026-04-28T15:37:20+00:00\",\"dateModified\":\"2026-07-08T12:10:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kanamehealth.com\\\/en\\\/proyectos\\\/gccc-genesiscare-clinica-corachan\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kanamehealth.com\\\/en\\\/proyectos\\\/gccc-genesiscare-clinica-corachan\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kanamehealth.com\\\/en\\\/proyectos\\\/gccc-genesiscare-clinica-corachan\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kanamehealth.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/364d36c6c28c21ec6b4dab1bb88fbbe853c76c1d.webp\",\"contentUrl\":\"https:\\\/\\\/kanamehealth.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/364d36c6c28c21ec6b4dab1bb88fbbe853c76c1d.webp\",\"width\":1260,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kanamehealth.com\\\/en\\\/proyectos\\\/gccc-genesiscare-clinica-corachan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/kanamehealth.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Proyectos\",\"item\":\"https:\\\/\\\/kanamehealth.com\\\/en\\\/proyectos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"GCCC (GenesisCare &#038; Cl\u00ednica Corach\u00e1n)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kanamehealth.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/kanamehealth.com\\\/en\\\/\",\"name\":\"kaname\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kanamehealth.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GCCC (GenesisCare & Cl\u00ednica Corach\u00e1n) - kaname","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kanamehealth.com\/en\/proyectos\/gccc-genesiscare-clinica-corachan\/","og_locale":"en_US","og_type":"article","og_title":"GCCC (GenesisCare & Cl\u00ednica Corach\u00e1n) - kaname","og_description":"Creating a New Benchmark in Oncology Excellence. 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