{"id":505,"date":"2026-04-28T15:37:20","date_gmt":"2026-04-28T15:37:20","guid":{"rendered":"https:\/\/kanamehealth.com\/proyectos\/benefit-brokers\/"},"modified":"2026-06-23T13:38:24","modified_gmt":"2026-06-23T13:38:24","slug":"benefit-brokers","status":"publish","type":"proyecto","link":"https:\/\/kanamehealth.com\/en\/proyectos\/benefit-brokers\/","title":{"rendered":"BENEFIT BROKERS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Health insurance for companies (currently part of SABSEG group).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A brand redefinition process and the need to structure the marketing and communication function to support business development.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Challenges:\n<ul class=\"wp-block-list\">\n<li>Defining positioning and the value proposition.<\/li>\n\n\n\n<li>Building a solid and coherent identity.<\/li>\n\n\n\n<li>Aligning communication with business objectives.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">External marketing and communication management (Fractional CMO model), leading the rebranding process with ongoing strategic and operational responsibility.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lines of action:\n<ul class=\"wp-block-list\">\n<li>Rebranding and strategic brand definition.<\/li>\n\n\n\n<li>Development of verbal and visual identity.<\/li>\n\n\n\n<li>Definition of the marketing and communication model.<\/li>\n\n\n\n<li>Ongoing strategic and operational management.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Impact:\n<ul class=\"wp-block-list\">\n<li>A coherent and recognisable brand.<\/li>\n\n\n\n<li>Communication aligned with the business.<\/li>\n\n\n\n<li>A structured foundation for commercial development.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Transforming a Brand to Drive Business Growth.<br \/>\nAs an external marketing and communications partner, we redefined the company\u2019s positioning and developed a digital strategy aligned with its growth objectives.<\/p>\n","protected":false},"featured_media":856,"template":"","class_list":["post-505","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BENEFIT BROKERS - kaname<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kanamehealth.com\/en\/proyectos\/benefit-brokers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BENEFIT BROKERS - kaname\" \/>\n<meta property=\"og:description\" content=\"Transforming a Brand to Drive Business Growth. 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