{"id":506,"date":"2026-04-28T15:37:20","date_gmt":"2026-04-28T15:37:20","guid":{"rendered":"https:\/\/kanamehealth.com\/proyectos\/nordetia\/"},"modified":"2026-07-08T13:01:23","modified_gmt":"2026-07-08T13:01:23","slug":"nordetia","status":"publish","type":"proyecto","link":"https:\/\/kanamehealth.com\/en\/proyectos\/nordetia\/","title":{"rendered":"Nordetia"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">International aesthetic medicine and surgery group.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The creation and development of an international group with Nordic-Swiss origins during an expansion process that required building a solid brand and a marketing model aligned with growth across various markets.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Challenges:\n<ul class=\"wp-block-list\">\n<li>Defining a clear positioning in a highly competitive market.<\/li>\n\n\n\n<li>Building a coherent and scalable brand at an international level.<\/li>\n\n\n\n<li>Aligning brand, marketing, communication and business.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">CMO \/ Global Head of Brand, Marketing and Communications, leading the strategic definition and structuring of the department at a global level.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lines of action:\n<ul class=\"wp-block-list\">\n<li>Definition of brand strategy, positioning and narrative.<\/li>\n\n\n\n<li>Development of verbal and visual identity and global guidelines.<\/li>\n\n\n\n<li>Design of the global and local marketing and communication model.<\/li>\n\n\n\n<li>Development of the digital ecosystem and lead generation.<\/li>\n\n\n\n<li>Definition of the customer journey, acquisition and loyalty.<\/li>\n\n\n\n<li>Management of campaigns, PR, influencers and corporate communication.<\/li>\n\n\n\n<li>Structuring of internal communication and training.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Impact:\n<ul class=\"wp-block-list\">\n<li>A solid brand prepared to scale across different markets.<\/li>\n\n\n\n<li>A structured and growth-oriented marketing model.<\/li>\n\n\n\n<li>Effective alignment between brand, marketing and business.<\/li>\n\n\n\n<li>Strong visibility and positioning during the initial phases of development.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Leading the Development of an International Healthcare Brand.<br \/>\nAs Global CMO, we developed the brand, marketing, and communications strategy that aligned markets, teams, and messaging under a shared vision.<\/p>\n","protected":false},"featured_media":866,"template":"","class_list":["post-506","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nordetia - kaname<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kanamehealth.com\/en\/proyectos\/nordetia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nordetia - kaname\" \/>\n<meta property=\"og:description\" content=\"Leading the Development of an International Healthcare Brand. 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