{"id":507,"date":"2026-04-28T15:37:20","date_gmt":"2026-04-28T15:37:20","guid":{"rendered":"https:\/\/kanamehealth.com\/proyectos\/seor\/"},"modified":"2026-07-09T12:04:05","modified_gmt":"2026-07-09T12:04:05","slug":"seor","status":"publish","type":"proyecto","link":"https:\/\/kanamehealth.com\/en\/proyectos\/seor\/","title":{"rendered":"SEOR"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Medical society<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Context:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The need to increase the institutional visibility of the speciality and position it within the public and media agenda.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Challenges:\n<ul class=\"wp-block-list\">\n<li>Positioning the speciality within the public sphere.<\/li>\n\n\n\n<li>Generating media notoriety.<\/li>\n\n\n\n<li>Creating a significant communication milestone.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Role &amp; Experience:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">External marketing and communication management, leading the PR strategy and institutional positioning.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lines of action:\n<ul class=\"wp-block-list\">\n<li>Creation of a structured Press Office.<\/li>\n\n\n\n<li>Design and management of the communication and PR strategy.<\/li>\n\n\n\n<li>Establishment of the &#8220;Day of Radiation Oncology&#8221;.<\/li>\n\n\n\n<li>Development of high-impact campaigns (e.g., \u201cInvisibles\u201d).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Impact:\n<ul class=\"wp-block-list\">\n<li>High media visibility and institutional recognition.<\/li>\n\n\n\n<li>Reinforcement of the speciality&#8217;s positioning.<\/li>\n\n\n\n<li>Generation of communication milestones with public impact.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Building Visibility and Influence for a Medical Specialty.<br \/>\nWe led SEOR\u2019s communications strategy for several years, delivering flagship campaigns and creating the National Radiation Oncology Day initiative.<\/p>\n","protected":false},"featured_media":391,"template":"","class_list":["post-507","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEOR - kaname<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kanamehealth.com\/en\/proyectos\/seor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEOR - kaname\" \/>\n<meta property=\"og:description\" content=\"Building Visibility and Influence for a Medical Specialty. 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