kaname

Kaname Health. Specialists in branding, marketing and communication in the healthcare sector

Do you want to grow your business?
External structure. Internal commitment.

Outsourced brand management, marketing, and communications, delivered with the dedication, expertise, and vision of an in-house team.

Our experience in the healthcare sector:

Healthcare branding and marketing services we provide

01

Branding and Brand Strategy

We (re)discover your brand’s essence and transform it into a clear, solid brand strategy that is aligned with your business goals.

The result: a consistent, relevant brand that is ready to grow.
02

Outsourced brand management, marketing and communications

Your fractional CMO, working seamlessly as part of your internal team.

  • Senior leadership.
  • Genuine integration into your team.
  • Coordination, execution, and sustainable results.
  • A flexible, continuous, and impact-oriented model.

 

We lead when there is no team.
We strengthen, organise, and align when there is one.

We are neither an agency nor a freelancer: we are your senior team—external yet integrated—guiding your course with consistency and strategy.
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External structure.
Internal commitment.

We provide an external perspective. We act with the responsibility of an internal team.

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Why should I rely on a senior fractional CMO?

Beyond operational or economic reasons, there is one key factor:
An external, expert, and global vision provides the perspective and expertise needed to identify priorities, spot opportunities, and make strategic decisions that are ofter overshadowed by daily routines.
The objective: To align brand, marketing, and communication with the business.

How we work:

We integrate as part of your team, combining strategic vision, operational capacity, and continuous support.

Diagnosis and Integration

We understand your context, starting point, and objectives.

Strategy

We define a brand communication strategy aligned with the business.

Action Plans

We prioritise, structure, and map out the roadmap.

Implementation and Monitoring

We execute, coordinate, and evaluate as part of a process of continuous improvement.

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A showcase of our projects

Discover how we grow healthcare brands

We help healthcare organisations build trust, connect with their audience, and grow with purpose. These projects reflect how we work: with strategic vision, real team integration, and a focus on results.
01/01

Quirónsalud

Building a Brand. Integrating a Group. We led the creation of Quirónsalud and the transformation of its corporate marketing function, enabling the group to speak with one voice and grow under a unified brand.

GenesisCare

Building a Leading Oncology Brand and a Scalable Marketing Function. As Head of Marketing and Communications, we structured the department, unified multiple brands, and defined the group's strategic communications platform.

Affidea

Aligning Brand, Marketing, and Business Across a Growing Organization. We supported the group as Fractional CMO, structuring marketing and communications and aligning them with growth objectives in Spain.

Mercurius health

From Rebranding to Group Marketing Leadership. We initiated the brand transformation and later led marketing and communications, working closely with business development and international expansion teams.

Nordetia

Leading the Development of an International Healthcare Brand. As Global CMO, we developed the brand, marketing, and communications strategy that aligned markets, teams, and messaging under a shared vision.

Bienzobas

Transforming a Brand and Building a Sustainable Marketing Function. As Fractional CMO, we redefined the company's positioning and structured its marketing and communications activities to support growth.

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Do you want to know how we can collaborate?

Email me at laura@kanamehealth.com or complete the form and I will contact you.

Escríbeme a laura@kanamehealth.com o completa el formulario y te contactaré.

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Testimonials that motivate us

Our clients value our ability to combine strategic vision, proximity, and high-impact execution.

We support healthcare organisations in building solid brands, communicating with coherence, and generating real impact.
01/01

Lowe Sporre

CEO, AIS Medical Network

STRATEGY THAT DRIVES ACTION:

What stands out most about Kaname Health is the quality of their strategy and their highly practical approach. Everything they propose is designed to be implemented and deliver results from day one. Just as importantly, they have a deep understanding of the business, something that, in my experience, is not always found among marketing professionals.

Rocío Díaz Sánchez

CEO, FutureMeds

STRATEGY, DIGITAL AND EXECUTION:

Laura helped us bring structure and consistency to our communications, strengthening our brand identity and developing digital initiatives focused on patient recruitment for clinical trials. Her ability to combine strategy, execution, and project coordination was instrumental in driving initiatives such as our 3rd Research Conference and helping us move forward with speed and confidence.

Luis Durán

Chief Technology Officer (CTO), Bienzobas

HEALTHCARE, BRAND AND DIGITAL EXPERTISE:

Laura combines extensive healthcare experience with deep expertise in branding, marketing, and the digital environment. Her ability to prioritize initiatives, provide sound judgment, and focus resources helped us move forward with greater speed and confidence at a key moment for the organization.

John Allen

CEO, Mercurius Health

STRATEGIC CLARITY AND ALIGNMENT:

Laura and her team brought strategic clarity at a critical moment for our organization. They helped us move from fragmented messaging to a coherent brand and a strong, unified narrative. Their ability to integrate seamlessly with the internal team, understand the business context, and align stakeholders around a common direction was truly exceptional.

Carlos Domínguez & Federico Vizcayno De Barutell

Managing Partners & Founders, Benefit Brokers

A TURNING POINT FOR OUR ORGANIZATION:

Kaname Health helped us redefine our brand and bring consistency to all our communications. The rebranding, new website, corporate materials, and ongoing support over the years have enabled us to project a much stronger, more coherent image that reflects the evolution of our business.

Frequently Asked Questions

Answering common questions before hiring healthcare branding and communication services.

Who is this service for?

Branding / Brand Strategy. Ideal for organisations that:

  • Are growing, integrating, or redefining their positioning.
  • Need to differentiate themselves in a competitive environment.
  • Must unify their narrative following mergers or internal changes.
  • Have fragmented messaging or an unestablished identity.

Continuous External Direction. Especially designed for companies that:

  • Do not have a marketing/communications department.
  • Have a team, but lack seniority, order, or vision.
  • Are expanding and need structure and alignment.
  • Seek continuity, judgement, and consistency in daily operations.

How does Kaname Health differ from a communication or marketing agency?

We think, lead, and coordinate as an in-house department. We set the direction, focus, and strategic coherence, adapted to the reality of each company.

How does Kaname Health differ from a freelancer?

We are a professional structure with healthcare marketing experts in creative, digital, audiovisual, and PR. We don’t just execute tasks; we direct, unify, and move your brand forward.

Can we hire just the fractional CMO service without carrying out a branding project first?

Yes. Both services are separate and complementary. We can start with an assessment and ongoing guidance, or with a branding project if the brand needs to be redefined. We adapt to your starting point.

What kind of healthcare companies are your services aimed at?

Healthcare companies of various sizes and from different countries, at different stages of growth, professionalisation or transformation.

How is the work organised if you are a fractional CMO?

We slot right into your workflow: meetings, planning, and coordinating agencies and teams. We operate like an in-house department, with flexibility.

What is the impact of your work?

Our work brings consistency, focus and continuity to the brand and its communications. This translates into an enhanced reputation, greater efficiency, internal alignment, and measurable results in the medium and long term.

Why are you called Kaname Health?

“Kaname” means essence or vital point: what makes something truly what it is. And that is what we aim for: for your brand to connect with its essence and communicate consistently, to help it grow.