kaname

Your fractional CMO specialised in the healthcare sector

Discover more about Kaname Health

Kaname means essence or vital point.
And that is what we seek in every project:
brand with purpose —clear, coherent, and capable of generating trust.

Who we are: Strategy, brand and healthcare marketing with purpose

A purposeful brand is no longer an option: it is a necessity

The healthcare sector is evolving rapidly: growth, mergers, international expansion, new channels, and constant change.

In this context, only organisations with a clear brand, defined positioning, and coherent communication manage to connect, build trust, and grow.

How we work

We support healthcare organisations to:

  • (Re)discover their essence.
  • Build brands that connect with people.
  • Convert strategy into real action that drives the business.
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Our solutions

Two complementary solutions to build solid brands and communication that propels the business.

01

Branding and Brand Strategy

We define the strategic foundation that gives meaning and coherence to everything.

We call it:
(Re)connecting with your essence. Communicating with coherence.

  • Brand diagnosis: An external, expert and healthcare-specific perspective.
  • Purpose, positioning, and value proposition.
  • Brand, marketing and communication strategy.
  • Storytelling, key messages and brand identity (verbal and visual).
  • Support in change processes (repositioning, mergers, integration).
  • Brand content and continuous coherence across all touchpoints.

The result: A clear and purposeful brand is an accelerator for growth.

02

Outsourced brand management, marketing and communications

Your senior team: external, yet integrated

We adapt to each organisation:

  • We lead when there is no team.
  • We strenghten, organise and align when there is one.

 

What we do in practice:

  • Strategic supervision of brand, marketing and communication
  • Coordination of internal teams, agencies and providers
  • Communication with stakeholders (professionals, patients and users)
  • Development of the digital ecosystem: web, SEO, GEO, CRM, paid media, social media
  • PR, institutional relations, campaigns and content
  • Patient acquisition, loyalty and experience programmes
  • Internal communication, culture and engagement
  • Events, congresses and sponsorships
  • Commercial support: presentations, pitch decks, sales tools

Result: A structured, aligned and sustainable marketing model

Benefits for your organisation

  • 01 Coherence across all touchpoints
  • 02 Clear strategy that guides decisions
  • 03 A senior team integrated into your team
  • 04 Greater efficiency and coordination
  • 05 Messages aligned with the business
  • 06 Sustainable results
Do you want to grow your business?

Who we are

After many years working with hospitals, insurers, medical societies and healthcare technology companies, Kaname Health was born in 2020.

Our goal is clear: to connect brand, marketing and business.

Our team

Our team

Led by Laura Terzagui, with over 30 years of experience in communication, marketing, branding, and strategic and operational management.

We are accompanied by a stable network of specialists in:

  • Creativity and design
  • Digital strategy, SEO/GEO/SEM, social media, CRM
  • Online reputation
  • Graphic and audiovisual production
  • PR and public affairs
  • …

A flexible, solid team aligned with each project.

Our model

We work with the vision and involvement of an internal team, with the flexibility and efficiency of a senior external structure.

We adapt to each organisation:

  • We strenghten, organise and align when there is a team.
  • We lead and structure when there is none.
We add value to your brand and put it at the service of your business.
Start now
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A showcase of our projects

Discover how we boost healthcare sector brands.

We help healthcare organisations build trust, connect with their audience and grow with purpose.
01/01

Quirónsalud

Building a Brand. Integrating a Group. We led the creation of Quirónsalud and the transformation of its corporate marketing function, enabling the group to speak with one voice and grow under a unified brand.

GenesisCare

Building a Leading Oncology Brand and a Scalable Marketing Function. As Head of Marketing and Communications, we structured the department, unified multiple brands, and defined the group's strategic communications platform.

Affidea

Aligning Brand, Marketing, and Business Across a Growing Organization. We supported the group as Fractional CMO, structuring marketing and communications and aligning them with growth objectives in Spain.

Mercurius health

From Rebranding to Group Marketing Leadership. We initiated the brand transformation and later led marketing and communications, working closely with business development and international expansion teams.

Nordetia

Leading the Development of an International Healthcare Brand. As Global CMO, we developed the brand, marketing, and communications strategy that aligned markets, teams, and messaging under a shared vision.

Bienzobas

Transforming a Brand and Building a Sustainable Marketing Function. As Fractional CMO, we redefined the company's positioning and structured its marketing and communications activities to support growth.

Explore all projects

Do you want to know how we can collaborate?

Email me at laura@kanamehealth.com or complete the form and I will contact you.

Escríbeme a laura@kanamehealth.com o completa el formulario y te contactaré.

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Testimonials that motivate us

Our clients value our ability to combine strategic vision, proximity and impactful execution.

We support healthcare organisations in building solid brands, communicating with coherence and generating a real impact.
01/01

Lowe Sporre

CEO, AIS Medical Network

STRATEGY THAT DRIVES ACTION:

What stands out most about Kaname Health is the quality of their strategy and their highly practical approach. Everything they propose is designed to be implemented and deliver results from day one. Just as importantly, they have a deep understanding of the business, something that, in my experience, is not always found among marketing professionals.

Rocío Díaz Sánchez

CEO, FutureMeds

STRATEGY, DIGITAL AND EXECUTION:

Laura helped us bring structure and consistency to our communications, strengthening our brand identity and developing digital initiatives focused on patient recruitment for clinical trials. Her ability to combine strategy, execution, and project coordination was instrumental in driving initiatives such as our 3rd Research Conference and helping us move forward with speed and confidence.

Luis Durán

Chief Technology Officer (CTO), Bienzobas

HEALTHCARE, BRAND AND DIGITAL EXPERTISE:

Laura combines extensive healthcare experience with deep expertise in branding, marketing, and the digital environment. Her ability to prioritize initiatives, provide sound judgment, and focus resources helped us move forward with greater speed and confidence at a key moment for the organization.

John Allen

CEO, Mercurius Health

STRATEGIC CLARITY AND ALIGNMENT:

Laura and her team brought strategic clarity at a critical moment for our organization. They helped us move from fragmented messaging to a coherent brand and a strong, unified narrative. Their ability to integrate seamlessly with the internal team, understand the business context, and align stakeholders around a common direction was truly exceptional.

Carlos Domínguez & Federico Vizcayno De Barutell

Managing Partners & Founders, Benefit Brokers

A TURNING POINT FOR OUR ORGANIZATION:

Kaname Health helped us redefine our brand and bring consistency to all our communications. The rebranding, new website, corporate materials, and ongoing support over the years have enabled us to project a much stronger, more coherent image that reflects the evolution of our business.

Frequently Asked Questions

We answer common questions before hiring  healthcare branding, marketing and communication services.

Who is this service for?

Branding / Brand Strategy. Ideal for organisations that:

  • Are growing, integrating or redefining their positioning
  • Need to differentiate themselves in a competitive environment
  • Must unify their narrative after mergers or internal changes
  • Have scattered messages or an unsolidified identity

Continuous External Management. Especially designed for companies that:

  • Do not have a marketing/communication department
  • Have a team, but lack seniority, order or vision
  • Are expanding and need structure and alignment
  • Seek continuity, insight and coherence in the day-to-day
  • Want to improve reputation, efficiency and coordination

How does Kaname Health differ from a communication or marketing agency?

We think, lead and coordinate like an internal department. We set the course, focus and strategic and operational coherence, adapted to the reality of each company.

How does Kaname Health differ from a freelancer?

We are a professional structure with specialists in creative, digital, audiovisual and PR. We don’t just perform one-off tasks: we direct, unify and move your brand forward.

Can we hire only the fractional CMO services without doing a previous branding project?

Yes. Both services are independent and complementary. We can start with a diagnosis and continuous management, or with a branding project if the brand needs redefining. We adapt to your starting point.

What type of healthcare companies are your services intended for?

Healthcare companies of various sizes and countries, in phases of growth, professionalisation or transformation.

How is the work organised if you are a fractional CMO?

We integrate into your dynamics: meetings, planning, coordination of agencies and teams. We function as an internal department, with flexibility.

What is the return or impact of your work?

Our work brings coherence, focus and continuity to the brand and communication. This translates into greater reputation, efficiency, internal alignment as well as measurable results in the medium and long term.

Why are you called Kaname Health?

“Kaname” means essence or vital point: what makes something truly what it is. And that is what we seek: for your brand to connect with its essence and communicate with coherence, to help it grow.