Building a Brand. Integrating a Group. We led the creation of Quirónsalud and the transformation of its corporate marketing function, enabling the group to speak with one voice and grow under a unified brand.

Building a Leading Oncology Brand and a Scalable Marketing Function. As Head of Marketing and Communications, we structured the department, unified multiple brands, and defined the group's strategic communications platform.

Aligning Brand, Marketing, and Business Across a Growing Organization. We supported the group as Fractional CMO, structuring marketing and communications and aligning them with growth objectives in Spain.

From Rebranding to Group Marketing Leadership. We initiated the brand transformation and later led marketing and communications, working closely with business development and international expansion teams.

Repositioning a Historic Hospital for a New Phase of Growth. We led the rebranding and marketing and communications strategy to align brand, patient acquisition, and business objectives for this hospital in Germany.

Adapting an International Company to the Spanish Market. As Fractional CMO, we developed the positioning, communications, and patient acquisition strategy to drive growth in Spain.

Transforming a Brand and Building a Sustainable Marketing Function. As Fractional CMO, we redefined the company's positioning and structured its marketing and communications activities to support growth.

Creating a New Benchmark in Oncology Excellence. We led the brand, marketing, and communications strategy for a joint venture between two leading healthcare organizations.

Transforming a Brand to Drive Business Growth. As an external marketing and communications partner, we redefined the company’s positioning and developed a digital strategy aligned with its growth objectives.

Leading the Development of an International Healthcare Brand. As Global CMO, we developed the brand, marketing, and communications strategy that aligned markets, teams, and messaging under a shared vision.

Building Visibility and Influence for a Medical Specialty. We led SEOR’s communications strategy for several years, delivering flagship campaigns and creating the National Radiation Oncology Day initiative.

Creating a Strong Identity for a European Innovation Project. We defined the brand, narrative, and communication assets that supported the project’s early-stage development.