FUTUREMEDS

International clinical trials company.

• Context:

The entry of an international clinical trials company into the Spanish market, requiring the adaptation of its brand and communication to a new cultural and competitive environment.

• Challenges:
  • Adapting positioning and narrative to the local market.
  • Developing acquisition and engagement strategies and operations.
  • Aligning brand, marketing and communication within the new market.
• Role & Experience:

External Marketing and Communication Director (Fractional CMO model), leading the strategic adaptation and activation within the Spanish market.

• Lines of action:
  • Adaptation of positioning, narrative and identity to the local market.
  • Development of the marketing ecosystem (digital, content and materials).
  • Definition and activation of marketing and communication plans.
• Impact:
  • A brand aligned with the Spanish market.
  • Clear, coherent communication adapted to the local context.
  • A structured foundation for development and growth.