GCCC (GenesisCare & Clínica Corachán)

360º Oncology Centre of Excellence

• Context:

The creation of a new brand resulting from the collaboration between GenesisCare and Clínica Corachán, with the objective of developing a differential model of oncological care in Barcelona. This joint project required building a unique proposition by aligning two industry leaders.

• Challenges:
  • Defining a clear and differential value proposition within a joint model.
  • Building a brand from scratch by aligning multiple stakeholders.
  • Integrating brand, experience, and the care delivery model.
• Role & Experience:

Internal management from GenesisCare, leading the brand strategy and the development of the centre’s marketing and communication model.

• Lines of action:
  • Definition of purpose, positioning, and narrative.
  • Development of verbal and visual identity.
  • Conceptualisation of the 360º oncology excellence model.
  • Design of the communication and launch strategy.
• Impact:
  • A solid and differentiated brand in a highly competitive environment.
  • Clear positioning within the oncology excellence segment.
  • A strategic foundation for the development and growth of the centre.