SEOR

Medical society

• Context:

The need to increase the institutional visibility of the speciality and position it within the public and media agenda.

• Challenges:
  • Positioning the speciality within the public sphere.
  • Generating media notoriety.
  • Creating a significant communication milestone.
• Role & Experience:

External marketing and communication management, leading the PR strategy and institutional positioning.

• Lines of action:
  • Creation of a structured Press Office.
  • Design and management of the communication and PR strategy.
  • Establishment of the “Day of Radiation Oncology”.
  • Development of high-impact campaigns (e.g., “Invisibles”).
• Impact:
  • High media visibility and institutional recognition.
  • Reinforcement of the speciality’s positioning.
  • Generation of communication milestones with public impact.