BENEFIT BROKERS

Health insurance for companies (currently part of SABSEG group).

• Context:

A brand redefinition process and the need to structure the marketing and communication function to support business development.

• Challenges:
  • Defining positioning and the value proposition.
  • Building a solid and coherent identity.
  • Aligning communication with business objectives.
• Role & Experience:

External marketing and communication management (Fractional CMO model), leading the rebranding process with ongoing strategic and operational responsibility.

• Lines of action:
  • Rebranding and strategic brand definition.
  • Development of verbal and visual identity.
  • Definition of the marketing and communication model.
  • Ongoing strategic and operational management.
• Impact:
  • A coherent and recognisable brand.
  • Communication aligned with the business.
  • A structured foundation for commercial development.