Nordetia

International aesthetic medicine and surgery group.

• Context:

The creation and development of an international group with Nordic-Swiss origins during an expansion process that required building a solid brand and a marketing model aligned with growth across various markets.

• Challenges:
  • Defining a clear positioning in a highly competitive market.
  • Building a coherent and scalable brand at an international level.
  • Aligning brand, marketing, communication and business.
• Role & Experience:

CMO / Global Head of Brand, Marketing and Communications, leading the strategic definition and structuring of the department at a global level.

• Lines of action:
  • Definition of brand strategy, positioning and narrative.
  • Development of verbal and visual identity and global guidelines.
  • Design of the global and local marketing and communication model.
  • Development of the digital ecosystem and lead generation.
  • Definition of the customer journey, acquisition and loyalty.
  • Management of campaigns, PR, influencers and corporate communication.
  • Structuring of internal communication and training.
• Impact:
  • A solid brand prepared to scale across different markets.
  • A structured and growth-oriented marketing model.
  • Effective alignment between brand, marketing and business.
  • Strong visibility and positioning during the initial phases of development.