VEMOS (Miranza)

European project in ophthalmology.

• Context:

Development of a European project in ophthalmology alongside Dr Alió, requiring the creation of a brand from scratch aligned with an innovative proposition.

• Challenges:
  • Building a brand from its origins.
  • Defining positioning and the value proposition.
  • Aligning identity, narrative, and communication.
• Role & Experience:

Project led by Kaname Health in branding and brand strategy, defining the conceptual and communication foundation in close collaboration with Miranza’s marketing and communication management.

• Lines of action:
  • Brand creation: positioning, narrative, and identity.
  • Development of verbal and visual identity.
  • Definition of the digital ecosystem and brand assets.
• Impact:
  • A clear, coherent brand aligned with the value proposition.
  • A solid strategic foundation for the development of the project.